The Marketing Secrets Show

Latest Episodes:

How To Use Music To Instantly Change Your State Oct 22, 2018

Show notes

The secret trick I use to help my kids handle an entire day at school.

On today's episode Russell talks about listening to music on the way to school to get his kids excited about the day. Here are some of the amazing things in this episode:

Find out why listening to music on the way to school helps get Russell's kids excited about school, so they won't be miserable like he was when he was a kid.
And why listening to a specific kind of music is the best and fastest way to get into the state you need to be in.

So listen here to find out what music Russell listens to with his kids to get their energy levels high enough to make it through an entire school day.

Transcript - https://marketingsecrets.com/blog/how-to-use-music-to-instantly-change-your-state

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How To Use "Kinda Like" Bridges With Your Hook Oct 17, 2018

Show notes

If you want an unfair advantage over all your competitors, use this...

On today's episode Russell talks about what a "Kinda Like Bridge" is and how you can use them in presentations to help people understand a concept. Here are some of the other awesome things in this episode:

Find out Russell's process of testing out new material before taking it to a large audience, like the 10x event.
Hear an example of a kinda like bridge, and how Russell could use it.
And find out how you can also use a kinda like bridge to encourage excitement during a presentation.

So listen here to find out what a kinda like bridge is and how you can use it in a presentation.

Transcript - https://marketingsecrets.com/blog/how-to-use-kinda-like-bridges-with-your-hook

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Lean In... Oct 15, 2018

Show notes

During your troubles you've got two options, run away or lean in.

On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode.

What Steven meant when he told his sister to lean in, instead of giving up.
What would be different in Russell's life if he hadn't chosen to lean in at different times.
Why you should always lean in when times get hard instead of walking away.

So listen here to find out what would be different in Russell's life if he had walked away instead of leaning in.

Transcript - https://marketingsecrets.com/blog/lean-in

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My Big Take-Aways From 50,000 Feet In The Air Oct 10, 2018

Show notes

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now...

On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode:

Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days.
Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales.
And why spending time with people who are where you want to be can help you get there.

So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams.

Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air

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The 13 Billion Dollar Secret I Learned At SalesForce Today... Oct 08, 2018

Show notes

Behind the scenes at SalesForce's DreamForce event in San Francisco.

On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode:

How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade.
How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king.
Why Russell believes Clickfunnels could be as successful as Sales Force only faster.

So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business.

Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today

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Stay Coach-able Sep 21, 2018

Show notes

The difference between being successful for a little bit and being successful for a long time.

On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode:

Why it's so important to stay coach-able throughout your career.
And how Russell was able to be coached by someone who technically pays him to be his coach.

So listen here to find out who coached Russell, and why he loved it so much.

Transcript - https://marketingsecrets.com/blog/stay-coach-able

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The CEO Swap... Sep 18, 2018

Show notes

The fastest way to knock off 12-18 months of your company's growth in less than 7 days.

On today's episode Russell talks about having Brandon and Kaelin Poulin trade consulting with him, and how that turned into a CEO swap. Here are some of the amazing things to look forward to in this episode:

Find out why swapping consulting turned into swapping CEO's and how it's beneficial for both companies.
Find out why a CEO swap could actually work for your business as well.
And hear how the CEO swap made it possible to quickly implement things that would have taken months to implement without it.

So listen here to find out how a CEO swap could be beneficial for your business.

Transcript - https://marketingsecrets.com/blog/the-ceo-swap

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The Hipster, The Hacker, And The Hustler Sep 14, 2018

Show notes

The three essential personality types to launch any new startup.

On this episode Russell talks about the three personality types you have to have for a startup company, and who each of them were with Clickfunnels. Here's some fun stuff from today's episode:

What it means to have a hipster, a hacker, and a hustler in a company and what jobs they do.
Why not having each of those things will result in it being harder to start your business.
And find out why the founders in a startup are usually their own target audience.

So listen here to find out if you're a hipster, hacker, or hustler, and which piece you're missing while trying to get your business off the ground.

Transcript - https://marketingsecrets.com/blog/the-hipster-the-hacker-and-the-hustler

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Fitting The Content Into Your Context Sep 13, 2018

Show notes

A really cool principle that I'm revisiting as I'm going into a consulting swap day.

On this episode Russell talks about why he can't relate to people with information overload. Here are some of the amazing things you will hear in today's episode:

How Brandon Poulin helped Russell see what he's been doing all along, by saying something profound.
How Russell is able to separate context and content to only use things that apply at that moment, and shelve everything else.
And why it's important to know what context you need in your content in order to avoid information overload.

So listen here to find out what strategy Russell uses to be able to retain all information, but only use the stuff within the correct context of what he's doing.

Transcript - https://marketingsecrets.com/blog/fitting-the-content-into-your-context

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Keep Showing Up... Sep 12, 2018

Show notes

A cool lesson I learned from the author of "Girl, Wash Your Face"

On today's episode Russell talks about meeting Dave Hollis and learning about who his wife is. He shares a story about how she wasn't an overnight success, but how she kept showing up. Here are some inspiring things on today's episode:

How and where Russell met Dave Hollis and how it started him geeking out on everything Rachel Hollis is doing.
Why Rachel Hollis found success, and why it's so important to keep showing up.

So listen here to find out who Rachel Hollis is and how she is inspiring Russell, his wife, Collette, and woman everywhere.

Transcript - https://marketingsecrets.com/blog/keep-showing-up

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