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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

111 - How to Write Copy That Sticks, With Dakota Robertson Sep 27, 2022

Show notes

Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook.

Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following.

Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas,

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Dakota:

LinkedIn: linkedin.com/in/dakota-robertson-a00bba133

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

110 - Josh Spector: The Secret to Writing Killer Newsletters Sep 22, 2022

Show notes

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication.

Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business.

He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Josh:

LinkedIn: linkedin.com/in/thatjoshspector

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00 Intro

02:26 Newsletters As Value Delivery

08:31 How to 3X Clicks On Your Ads

11:58 Action is Valuable

16:17 Getting Differentiation

20:28 Don’t Fool Yourself

25:30 Newsletters As A Trend

27:51 Write About What You Want, But Be Specific

28:58 Who I Read

109 - How to win on TikTok with JT Barnett Sep 20, 2022

Show notes

How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live.

In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page.

You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow JT:

LinkedIn: linkedin.com/in/jtbarnett

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Intro: 0:00

Hockey Pro to Content Pro: 2:30

TikTok Teacher: 4:12

Long Term Vs Trend: 5:23

The Second Question You Ask: 10:44

Brands That Inspire: 15:11

Make The Switch: 19:12

Geo-tagging: 28:55

Go Hard For Authenticity: 31:34

Organic Content For The Win: 44:14

108 - Danny Miranda is Taking Over the Podcast Game Sep 15, 2022

Show notes

Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all.

Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since.

You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Danny:

LinkedIn: linkedin.com/in/dannymiranda

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00: Intro

02:36: The Repurposing Playbook

06:25: Consume to Create

09:46: Know The People at The Party

13:30: Setting Yourself Up For The Journey

18:04: Ten Year Overnight Success

25:18: Cross Platform Opps For Authors

28:45: One to Watch

31:06: Consistency For Success

32:08: No Limit Mindset

107 - Why Personalization Is The Secret Behind Selling Sep 13, 2022

Show notes

Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook.

From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast.

Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound.

You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Alex:

LinkedIn: linkedin.com/in/alexalleyne

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00 intro

1:25 Entrepreneur From The Start

6:05 Just Pick Up The Phone

15:40 The Three Core Pillars You Need to Consider

20:08 The Cell Phone Challenge

24:36 A Marketing Hill To Die On

27:47 When Hard Work Just Feels Like Passion

30:41 That One Piece of Advice

34:06 Commit to Mastery

39:04 Who Are You Talking To?

106 - Content Marketing, SEO, And Long Form Blogs, With Tracey Wallace Sep 08, 2022

Show notes

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00: Intro

4:41: Battling The Headwinds Through Repurposing

10:20: Long Form Strategy Process

13:48: The Difference Between Reading And Scanning

16:25: The Challenge of Google Drive

18:50: Going Against The Clock

22:44: Content Marketing is Chaos

25:09: All Of Us Are Nicer To People We Trust

30:21: The Internet Might Just Lie

36:46: Experimenting With Content AI

105 - How Ronak Shah is Bridging Marketing And Finance Sep 01, 2022

Show notes

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook.

Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels.

You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Ronak:

LinkedIn: linkedin.com/in/ronak06/

Twitter: twitter.com/michelinshah

Timestamps:

0:00: Intro

05:02: What’s the Finance/Marketing Conversation?

07:32: How Attribution is Never a Perfect Science

10:10: Becoming Numb to the Ups and Downs

12:45: Sustainable Business Over Top Line Profit

15:55: Marketing Dynamism

17:17: Facebook – the Hill Ronak Would Die On

23:58: Experience as Nostalgia

26:25: And Relaaaax

27:34: The One Thing Ronak Would Tell You

104 - How Jay Clouse is Breaking Down The Secrets to Creator Success Aug 30, 2022

Show notes

Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows.

Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product.

You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Jay:

Linkedin: linkedin.com/in/jayclouse

Twitter: twitter.com/jayclouse

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

00:00 Intro

01:34 Not The Having-a-Boss Type

04:14 People Follow People

05:13 Content IS Your Product

11:03 Why You Need To Dig Into The Specifics

13:35 What’s Your Mission?

16:43 Manager VS Creator

22:04 Back Yourself, Do What Helps

22:25 The Best Marketing Book You’ll Own

23:58 Make It Feel Native

103 - How Katie Momo’s Copywriting Made $12 Million Dollars in Sales Aug 25, 2022

Show notes

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there.

Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on.

You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found.

And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out.

Visit www.northbeam.io to request a demo now.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Katie:

LinkedIn: linkedin.com/in/katie-momo-63b67137

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

00:00 Intro

03:44 Your Fancy Tech Isn’t Your Selling Point

10:04 Personality Driven Marketing

13:39 Customer Research is The Hill I’d Die On

14:18 The Best Copy Isn’t Written

23:05 How You Can Learn From The Best

28:13 Finding Katie

102 - How to Build a Media Company Inside a Company with Adam Ryan from Workweek Aug 18, 2022

Show notes

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.

Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.

Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.

You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Adam:

LinkedIn: linkedin.com/in/adamtryan

Twitter: twitter.com/AdamRy_n

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:24 Meet Mr Ryan, Sir

03:23 How To Build Trust Through Connection

05:24 Building Without Draining

09:38 The Difficulty of Running a Media Business

14:09 One to Avoid

16:24 Great Media Is Like Great Content, But Different

21:29 Constraining Brand Identity

35:42 Don’t Forget The Why

38:30 Who Inspires Me Right Now

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