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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

101 - Why Direct Response Ads Are Over, With Anna Tutckaia. Aug 16, 2022

Show notes

Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows.

From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing.

Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics.

You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Anna:

LinkedIn: linkedin.com/in/annatutckaia

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

100 - How To Launch a Celebrity DTC Brand with Ari Murray Aug 11, 2022

Show notes

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.

Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.

Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.

Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.

You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Ari:

LinkedIn: linkedin.com/in/arimurray

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

99 - Why Content is King For Building Community And Experience, With Mark Kilens, Airmeet. Aug 04, 2022

Show notes

How do you build a loyal customer base? By giving them the best experience you can through great content.

Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.

He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.

You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Mark:

LinkedIn: linkedin.com/in/markkilens

Twitter: twitter.com/MarkKilens

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

98 - How Connor Saeli Scaled Waterboy And Became TikTok’s Premier Hydration Brand Aug 02, 2022

Show notes

How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why.

Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.

Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers.

You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Connor:

LinkedIn: linkedin.com/in/connorsaeli

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

01:48 Investment Banker To Eligible Bachelor

04:57 Lessons From Non Reality

11:36 The TikTok Phenomenon

12:18 People Buying From People

19:39 The Power Of UGC

23:09 Connor’s Pitfall To Avoid

34:12 Figuring Out The Fun

35:48 Attractive Authenticity

41:56 Where to Find Connor

97 - Why Air CEO Shane Hegde Believes Every Company is a Media Company Jul 28, 2022

Show notes

How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like.

Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day.

Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends.

You’ll also hear Shane’s take on why all businesses are media companies whether they like or not.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Shane:

LinkedIn: linkedin.com/in/shanehegde

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

96 - Why Paid Social and Organic Growth Should be Friends, With KT McBratney, OwnTrail Jul 21, 2022

Show notes

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow KT:

LinkedIn: linkedin.com/in/ktmcbratney

Twitter: twitter.com/k_to_the_t

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

95 - How to Think About Building An Email With Cardinal Mason Jul 19, 2022

Show notes

When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency.

Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup.

You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing.

And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Cardinal:

Twitter: twitter.com/CardinalMason

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help Jul 14, 2022

Show notes

From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks.

Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers.

You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition.

If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Jay:

LinkedIn: linkedin.com/in/jaybaer

Twitter: twitter.com/jaybaer

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps

0:00 intro

0:16 Don't Kid Yourself

03:16 The First Internet

03:47 The Two Smart Things Jay Baer Did

09:36 Opposite of Logical

18:00 Customers In The Wild

26:27 Tequila/Insta Disection

31:37 One Thing Jay Baer Would Tell You

34:30 Who to Pay Attention To

35:16 How to Create Great Content

93 - How to Increase Your Influence in The Workplace With Professor Vanessa Bohns Jul 07, 2022

Show notes

Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential.

As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role.

Daniel and Vanessa get into her early days in advertising, how market research became a passion, and how it lead her back to university and writing her book: You Have More Influence Than You Think.

You’ll also hear Vanessa’s takes on how to be more influential in the workplace, why saying ‘no’ isn’t a bad thing, and why people actually like you more than you think.

And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Vanessa:

LinkedIn: linkedin.com/in/vanessa-bohns-33219710

Twitter: twitter.com/profbohns

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

92 - How to Connect With Your Audience And Stop Email Bounce, With Becca Sherman, Workweek Jun 30, 2022

Show notes

Becca Sherman knows how to get into inboxes. She also knows a thing or two about running a highly successful media company. Find out what else this industry expert has to offer.

Daniel and Becca jump right in, talking about how Becca wound up in the marketing space, why you should go deep when writing a newsletter, and fighting for space in a crowded inbox.

You’ll also hear Becca’s expert analysis on why a creator economy is the winning business model, why great content trumps perfect writing, and the importance of the content flywheel.

And if, like Becca, you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both easy and effective to play in the audio ads space. Head to www.decibelads.com to get up and running.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Becca:

LinkedIn:linkedin.com/in/rmsherman

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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