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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

91 - How Jason Bradwell is Fixing B2B Marketing Jun 23, 2022

Show notes

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.

From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.

Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.

You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.

And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Jason:

LinkedIn: linkedin.com/in/jason-bradwell-40b45751

Twitter: twitter.com/JasonRBradwell

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

90 - How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle Jun 16, 2022

Show notes

When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business.

Daniel and Chantelle, a referral and partner marketer at Uber, get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Chantelle:

LinkedIn: linkedin.com/in/chantellemarcelle

Twitter: twitter.com/ccmarce_writes

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

89 - How to Run Audio Ads in Under 5 Minutes With Jeromy Sonne, Decibel. Jun 09, 2022

Show notes

Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how.

When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium.

Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!.

Follow Jeromy:

LinkedIn: linkedin.com/in/jeromysonne

Twitter: twitter.com/JeromySonne

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

88 - How to Create the Perfect Buyer Persona With Adrienne Barnes, Best Buyer Persona Jun 02, 2022

Show notes

How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why.

Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success.

You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!.

Follow Adrienne:

LinkedIn: linkedin.com/in/adrienne-barnes-2001

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

87 - How to Write a Winning Newsletter With Jack Raines. May 26, 2022

Show notes

Growing a newsletter is hard, but Jack Raines has nailed it. Find out how he’s building the Young Money Newsletter and his top hacks for prolific growth.

From the latest VC trends to the best travel destinations, Jack is a writer covering a huge array of topics and verticals. But he’s also owning newsletter growth in a market flooded by newsletters.

Daniel and Jack get into conversation about his working practice, his secret sauce to growth, and why a consistent social media presence is key.

You’ll also get Jack’s take on starting a newsletter from scratch and the importance of cross promotion.

If you’re looking to reach a wider audience with your writing, this episode is gold.

Follow Jack:

LinkedIn: linkedin.com/in/jackraines

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

86 - Why Too Many Creators Underestimate Content, With Ross Simmonds, Foundation. May 19, 2022

Show notes

Want to know why content is your superpower for success? Meet Ross Simmonds, one of the best content marketers operating right now.

A lot of marketers fail to understand the power of investing in great content. But when you think of content marketing like the stock market you begin to see how consistency pays off.

Daniel and Ross get into the weeds of what makes a successful social media creator, one marketing trend operators are overlooking and how creators can help meet your content needs.

Follow Ross:

LinkedIn: linkedin.com/in/rosssimmonds

Twitter: https: twitter.com/TheCoolestCool

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

85 - How to Play The Marketing Long Game With Connor Gross May 12, 2022

Show notes

Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire.

Marketing success can be summed up in one word: consistency. But playing the long game requires patience. Connor Gross can tell you exactly why it pays off.

Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle.

You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s.

Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners.

Follow Connor:

LinkedIn: linkedin.com/in/connor-gross-104360109

Twitter: twitter.com/c_gro

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

00:00 Intro

05:15 The Why Behind The Buy

06:46 Believe The Good Deals Are Out There

10:59 Recommendations Before Ad Spend

13:24 Thinking In Increments

14:50 Don’t Stop Showing Up

18:23 Money Isn’t The Only Metric For Success

20:43 Building Sustainability Through Great Content

24:28 Let’s Row In The Same Direction

30:53 Just Get Good At Marketing

84 - Repurposing Video Content w/Dino Favara May 03, 2022

Show notes

Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator.

You can find Dino here: http://bio.link/dino And http://mercurysocialmedia.com.

Write Copy That Converts w/Joanna Wiebe (Founder of Copyhackers) Apr 27, 2022

Show notes

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.

For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.

Check out: https://copyhackers.com/

83 - Finding Balance in Marketing with Joe Martin (VP of Marketing at Scorpion) Apr 21, 2022

Show notes

Joe Martin is currently the VP of Corporate and Demand Marketing at Scorpion. He formally was the CMO at CloudApp and did marketing at Adobe.

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