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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

Fireside Chat: Brendan Gahan, Chief Social Officer at Mekanism Nov 30, 2022

Show notes

Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing.

Join them in this fireside chat and get the personal story behind the headlines.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Brendan:

LinkedIn: linkedin.com/in/brendangahan

Twitter: https://twitter.com/brendangahan

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ari Murray - Content That Converts (Content Legends Virtual Series) Nov 29, 2022

Show notes

How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week.

Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts.

Follow Ari:

LinkedIn: www.linkedin.com/in/arimurray

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

123 -Why Retention Marketing is More Important Than Ever Nov 23, 2022

Show notes

First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies.

Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker.

Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team.

Follow Val:

LinkedIn: https://www.linkedin.com/in/lovevalgeisler/

Twitter: https://twitter.com/lovevalgeisler

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Fireside Chat: Cody Plofker, CMO of Jones Road Beauty Nov 22, 2022

Show notes

Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more.

Join them in this fireside chat.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!

Follow Cody:

LinkedIn: linkedin.com/in/cody-plofker-47a29b120

Twitter: https://twitter.com/codyplof

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Morgan J Ingram - How To Write Email That Sells (Content Legends Virtual Series) Nov 21, 2022

Show notes

Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen.

Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff.

Follow Morgan:

LinkedIn: linkedin.com/in/morganjingram

Twitter: https://twitter.com/morganjingram

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

122 - A New Way To Go-To-Market with Media, With Anthony Kennada Nov 17, 2022

Show notes

How do you create the kind of content your audience actually wants?

Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.

Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.

Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.

Follow Anthony:

LinkedIn: linkedin.com/in/akennada

Twitter: https://twitter.com/akennada

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How to Write Content For a B2B Audience

Write Content With a B2B Perspective

Use Short Sentences And Paragraphs

Be Ultra-Specific.

Don’t Shy Away From Industry Jargon.

Don’t Be Afraid To Be Funny And Use Storytelling

121 - Why You Should Invest in Retention Marketing Nov 16, 2022

Show notes

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.

Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.

Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

Follow Shannon:

LinkedIn: linkedin.com/in/shannonoboylesmartrr

Follow Gabriella:

LinkedIn: linkedin.com/in/gabriella-yitzhaek

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:27 Next Gen Subscription Apps

07:00 The Right Way to Treat Your Customer

11:18 Creating The Right Functionality For The Job

15:12 Subscription VS Membership

19:39 The Perfect Combination Business Model

23:59 How to Flip Your Funnel

28:24 How to Create Brand Advocates

31:29 Sound Advice

37:51 Who’s Inspiring Smartrr?

120 - The Power of Association Marketing, with Casey Adams Nov 15, 2022

Show notes

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.

Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.

Follow Casey:

LinkedIn: linkedin.com/in/casey-adams-430b3114a

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:03 Making The Right Associations

07:02 How to DM Influencers

09:18 Creating Instant Connections

13:25 The Most Powerful Way to Market Yourself

16:12 Time to Triple Down

21:48 Embodying The Entrepreneur Spirit

27:06 Your Podcast As A Media Company

33:16 Just Get Started Already

35:59 Exciting Future Shout Out

Devin Reed - How to Develop a Content Strategy (Content Legends Virtual Series) Nov 10, 2022

Show notes

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

Follow Devin:

LinkedIn: linkedin.com/in/devinreed

Twitter: https://twitter.com/TheReederCo

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share

14:36 Planning Starts With The CEO

17:25 Funnels VS Buckets

18:41 Spheres of Influence

22:46 Not Settling

29:08 Life’s Too Short

37:58 When Media Companies Aren’t Media Companies

47:07 The Wrong Expectation

119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker Nov 08, 2022

Show notes

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.

Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Cody:

LinkedIn: linkedin.com/in/cody-plofker-47a29b120

Twitter: https://twitter.com/codyplof

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:06 The Fun Part

06:15 What The Modern Marketer Needs

08:27 Start With The Basics

12:43 The Marketing Hill I Would Die On

16:02 Core Commitment To Content

18:19 Looking Up To Nik Sharma

19:14 Where to Find Cody

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