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    Business

    The Marketing Millennials

    Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
    We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

    From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

    If you want to be part of The Marketing Millennials community, join in the conversation.

    Linkedin: https://www.linkedin.com/company/the-marketing-millennials
    Instagram: https://www.instagram.com/the_marketing_millennials

    And if you love the show, tell a friend.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing
    Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Advertise

    Copyright: © Daniel Murray

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    127 - How To Execute Brand Performance, With Alexa Kilroy Dec 22, 2022
    Show notes

    From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.

    Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.

    You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.

    Follow Alexa:

    LinkedIn: linkedin.com/in/alexakilroy

    Twitter: https://twitter.com/AlexaKilroy

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    Timestamps:

    00:00 Intro

    01:31 Combining Brand And Performance

    02:47 Growing Outside The Bubble

    06:08 The Psychology of Marketing

    09:32 Figuring Out Customer Experience

    12:49 Alexa’s Two Marketing Hills

    17:29 Creating Authority On Landing Pages

    20:50 Becoming Repurposeful

    23:05 Getting Into Google Ads

    26:12 Who Gives A Shit?




    Fireside Chat: Ari Murray, VP of Growth at Sharma Brands Dec 21, 2022
    Show notes

    Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round.

    Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on.

    And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899


    If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.


    Follow Ari:

    LinkedIn: linkedin.com/in/arimurray


    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


    Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series) Dec 20, 2022
    Show notes

    How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.

    Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.

    Join Daniel and Ross for this AirMeet virtual event.

    Follow Ross:

    LinkedIn: linkedin.com/in/rosssimmonds

    Twitter: https://twitter.com/TheCoolestCool

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


    Timestamps:

    00:00 Intro

    02:19 The 4 Categories Of Great Content

    07:10 How To Avoid Mediocrity

    11:19 The Benefit Of One Channel Greatness

    14:30 The Role Of A Distribution Marketer

    20:29 How To Understand Where Your Audience Is Hanging Out

    25:25 The SEO Video Play

    33:04 How To Grow As A Marketer

    38:13 Intentional Content

    42:20 Always Add Value



    Trung T. Phan - Viral Content (Content Marketing Legends Series) Dec 15, 2022
    Show notes

    Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing.

    Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work

    Follow Trung:

    LinkedIn: linkedin.com/in/tp23

    Twitter: https://twitter.com/trungtphan

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    Timestamps:

    00:00 Intro

    03:49 Low Effort Viral

    06:22 Pulling The Emotional Strings

    09:18 Incorporating The Corporate Into Twitter

    11:53 Nail The Headline

    15:37 The Hard Work Behind A Thread

    22:43 Why Content Creation Might Not Be For You

    26:29 Consumer Facing Vs Private Passion

    29:54 The Repurposing Formula

    31:20 Who Cares Anyway?


    Fireside Chat: Tyler and Connor Fyfe, Video Content Marketers Dec 14, 2022
    Show notes

    Daniel fires 7 quick questions at Tyler and Connor in this fireside chat.

    Discover the best advice they've ever received, how to trust your own judgment, and way more besides.

    Follow Connor:

    LinkedIn: linkedin.com/in/connor-fyfe-films

    Follow Tyler:

    LinkedIn: linkedin.com/in/tyler-fyfe

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


    126 - My Mom Drops Marketing Knowledge Dec 13, 2022
    Show notes

    This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom.

    Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor.

    Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry.

    And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

    Follow Beverly:

    LinkedIn: linkedin.com/in/bevpamenskymurray

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    How To Build Brand Evangelists


    Deliver exceptional customer service


    Create a community around your brand


    Offer exclusive perks and rewards


    Encourage user-generated content


    Engage with your customers on social media




    125 - How To Create A Viral Billboard Campaign Dec 08, 2022
    Show notes

    Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.

    Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers.

    He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.

    Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.

    Follow Matei:

    LinkedIn: linkedin.com/in/mateipsatta

    Twitter: https://twitter.com/mateipsatta

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


    Fireside Chat: Anthony Kennada, Co-Founder and CEO AudiencePlus Dec 07, 2022
    Show notes

    Anthony responds to 7 quick fire questions from Daniel in this fireside chat.

    Get to know the B2B content marketer better and hear what motivates and inspires him.


    Follow Anthony:

    LinkedIn: linkedin.com/in/akennada

    Twitter: https://twitter.com/akennada


    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


    Justin Welsh - Content Systems (Content Legends Virtual Series) Dec 06, 2022
    Show notes

    Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.

    Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,

    Follow Justin:

    LinkedIn: linkedin.com/in/justinwelsh

    Twitter: https://twitter.com/thejustinwelsh

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    Timestamps:

    00:00 Intro

    04:54 The No-Hypothesis Hypothesis

    07:35 Starting Out Advice

    10:49 The Ideation Starting Point

    14:48 Justin’s 10-Step Process

    20:36 The Copywriting Template

    23:58 Being Cognizant

    29:14 Thinking In Concentric Circles

    36:04 All Multifaceted

    40:24 The Theme




    124 - How Shopify Grew to Over 325k+ YouTube Subscribers Dec 01, 2022
    Show notes

    Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.

    Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.

    And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

    Follow Connor:

    LinkedIn: linkedin.com/in/connor-fyfe-films

    Follow Tyler:

    LinkedIn: linkedin.com/in/tyler-fyfe

    Keep up to date with the latest news from The Marketing Millennials:.

    Follow Daniel on Twitter: twitter.com/Dmurr68

    LinkedIn: linkedin.com/in/daniel-murray-marketing

    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    Timestamps:

    00:00 Intro

    04:25 Replace Algorithm With Audience

    09:25 Why Cutting Back Content Isn’t Always The Best Tactic

    12:04 Quantity Or Quality?

    14:43 Delivering On The Promise

    19:20 The Beast Example

    23:02 Content Creation That Demands Action

    25:39 Bad Creative Is No Longer An Option

    28:26 Where To Place Your Budget

    30:42 The Writing Focus



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