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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

Go-to-Market Plays #10: The Psychology of Pricing Jun 11, 2025

Show notes

That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible.

This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy.

And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It’s a storytelling tool.

Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers.

If you’re a marketer who wants to sell more without changing your product, just how it’s perceived, this one’s a masterclass.

ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.

Follow Tamara:

LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Test This With Your Content Today | Bathroom Break #59 🚽 Jun 09, 2025

Show notes

Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It’s time to test the waters with it. Here’s what Daniel and Jay suggest.

Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his downloads by 30%.

And, Daniel shares a hack about writing newsletter headlines. Should you start with headlines before you write the actual content, or vice versa?

This short ‘n sweet Bathroom Break is all about using less boring terms and getting those downloads and signups UP. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Affiliate Marketing Playbook with Cricket Treanor, Affiliate Marketing at Patagonia | 327 Jun 06, 2025

Show notes

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.

This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don’t lean heavily into loyalty and deals?

And, Cricket debunks some misconceptions about the affiliate space. It’s more than just loyalty; it’s really brand awareness. Affiliates aren’t taking sales away from other channels. Where do they fit into the marketing funnel?

Plus, Patagonia is more than just selling products, they’re aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to KPIs? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission?

If you’re a marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.

Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennialand take your marketing to the next level!

Follow Cricket:

LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Evolution of Social Media (with Hugh Stephens, Founder of Sked Social) | 326 Jun 04, 2025

Show notes

What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way…

This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it’s a battle for creativity and a battle against the algorithm AND sameness. How should you stand out? When’s the best time to post? Who even dictates this?

And, what does brand voice have to do with community? Community happens with connection, and connection happens when brands have authentic interactions. Real, meaningful engagement doesn’t happen on the feed—it happens in the DMs and stories.

Plus, Hugh has his spiciest take: not everyone should be in marketing.

If you’re a marketer who wants to learn more about connecting with your audience beyond Instagram’s main feed, this is the episode for you.

Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at⁠ ⁠Skedsocial.com

Follow Hugh:

LinkedIn: https://www.linkedin.com/in/hughstephensau/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Copy This Tactic for Your Next Post | Bathroom Break #58 🚽 Jun 02, 2025

Show notes

Daniel and Jay have a tactic for YOU to use on social…and it’s foolproof.

Doesn’t matter if you’re a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline’s the most important. Next, mention you’re looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that engagement roll in—complete with a list of people who are interested in your work, your brand, etc.

Plus, what does Daniel have against lazy rivers?

This short ‘n sweet Bathroom Break is all about getting your audience involved in your growth and expanding your network in the process. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Building and Branding with Influencer Marketing with Robyn Nissim, Social Proof Agency - 325 May 30, 2025

Show notes

Think about everything that’s changed in social since 2015. If you make a list, influencer marketing would be pretty high on it.

This episode’s guest, Robyn Nissim, has seen the influencer marketing space grow since then. From building Ulta’s first influencer program to working as the Head of Social Media at brands like Alo and Anastasia Beverly Hills, it’s all about connection. Who is your influencer connecting with? Where would you like to drive them to? Who is the IT girl of the moment, and could we possibly work together? It’s all about working with what you have, your budget, and optimizing from there.

And, a large part of influencer marketing is alignment. It’s more than just showing a fitness influencer wearing a matching set: you have to look at the content they’ve already posted and if it aligns with your mission. If not, you could set yourself up for disaster.

Plus, what’s the best way to build an influencer campaign? There is no right way, according to Robyn. What role does paid media have? Turns out, it can be a gamble. While it's a pay-to-play entity, it can’t guarantee lifetime value or even purchases from your ICP.

If you’re a marketer who wants to learn more about the inner workings of influencer marketing, this is the episode for you.

Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennialand take your marketing to the next level!

Follow Robyn:

LinkedIn: https://www.linkedin.com/in/rnissim/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Go-to-Market Plays #9: Turning Customer Feedback into Strategy May 28, 2025

Show notes

Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?

Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you’re asking the right questions to get the information you need. Next, there’s two types of interviews: generative and concept-testing. Which one should you choose based on your goals?

Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you’re at the top of their mind because three months down the line? It’s just too late.

If you’re looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it’s short and sweet. ⌛

Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Reverse Engineering Your Competition | Bathroom Break #57 🚽 May 26, 2025

Show notes

How do you reverse engineer stuff in marketing? Should you copy your competitors?

Daniel and Jay point out it’s not about copying your competition, but seeing what they’re doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it’s a good idea to check them out and analyze. Who’s competing? Who are the leaders in your category? What are they doing better than you?

Plus, Daniel introduces two free tools to show you what your competitors’ tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.

This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How to Align Copy and Content with Creative Director of Sharma Brands, Carly Lieberman May 23, 2025

Show notes

What does it mean to be a creative director?

Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.

She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.

Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.

0:00 Intro/Background

3:09 What Does it Mean to Be a Creative Director

5:05 Making Great Ads

10:08 Thinking About Copy

14:07 Aligning Ads to Landing Pages

19:00 Ads Carly’s Most Proud Of

21:26 Creating a Brief

26:29 A Hill to Die On

Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit ⁠impact.com/millennial⁠and take your marketing to the next level!

Follow Carly:

LinkedIn: https://www.linkedin.com/in/carlylieberman/

Follow Daniel:

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com

Go-to-Market Plays #8: How to Improve Your Website Messaging Today May 21, 2025

Show notes

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all?

Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it’s important to remember that the best messaging is a middle ground: it’s not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.

If you’re looking to sharpen your messaging and copy skills, this is the episode for YOU…and it’s short and sweet. ⌛

Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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