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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

Does Follower Count Even Matter? | Bathroom Break #66 🚽 Jul 28, 2025

Show notes

Having thousands of followers seems like the peak of social media. BUT, does that number actually matter?

Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with your content? Why does having too many followers look sketchy to others?

Daniel shares how some brands are creating multiple accounts to get way more views on clips. Jay dives into his opinions on LinkedIn brand accounts..and how having 7,000 followers but no posts is a bad look. And, YouTube is pushing Shorts in their algorithm. How can you play this to your advantage?

This short ‘n sweet Bathroom Break is all about playing the circulation game. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334 Jul 25, 2025

Show notes

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?

In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space.

Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing.

Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.

Whether you’re new to Marketing or a seasoned vet, this is the episode for you.

Follow Erik:

LinkedIn: https://www.linkedin.com/in/erikhuberman/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333 Jul 23, 2025

Show notes

You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same?

Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it’s working in major cities.

From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter.

Plus, did you know that brand is actually measurable? Matt walks us through how we can measure it.

Whether you’re an entrepreneur at a startup or in growth at a large company, this is the episode for you.

Follow Matt:

LinkedIn: https://www.linkedin.com/in/matthewkerbel/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why Memes Are the Real Marketing Superpower | Bathroom Break #65 🚽 Jul 21, 2025

Show notes

Don’t get it wrong: memes are the TRUE language of the internet. So, how do you master them?

Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral.

Daniel shares how memes helped him build a massive media business and how to reverse-engineer the perfect comment section. Jay dives into the rise of video memes, platform-specific tactics, and the overlooked importance of format variety.

This short ‘n sweet Bathroom Break is all about being a memelord. And it’s short and sweet. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Social Media’s Best Strategy Secrets, with Ish Verduzco Jul 18, 2025

Show notes

In this week’s episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.

Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide.

Plus, what are the dos and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking?

Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.

Follow Ish:

LinkedIn: https://www.linkedin.com/in/ishverduzco

Follow Daniel:

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com⁠

How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332 Jul 16, 2025

Show notes

Is it really alllll about follower count when it comes to B2B influencer marketing?

It’s not. It’s more about who’s following you, than how many.

Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale.

Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you.

Whether you’re a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you.

Follow Vin:

LinkedIn: https://www.linkedin.com/in/vinmatano/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽 Jul 14, 2025

Show notes

Should brands be Marketing on the weekends?

From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon.

Jay breaks down why traditional email performance benchmarks fall short on weekends and why it’s critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends?

Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee).

This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331 Jul 11, 2025

Show notes

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.

Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.

What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things.

Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior.

Whether you’re a Marketer at a large company or at a startup, this is the episode for you.

Follow Steve:

LinkedIn: https://www.linkedin.com/in/stevestano/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330 Jul 09, 2025

Show notes

Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it.

As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.

And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.

Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting.

Whether you’re an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you.

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/1sarahadam/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are Waitlists Even Worth It? | Bathroom Break #63 🚽 Jul 07, 2025

Show notes

Do waitlists even matter to customers anymore? Or are they a waste of time?

Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn’t make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted.

Plus, what’s the biggest hacks in DTC vs. B2B SaaS? One is using the term “sold out” for social proof and the other is beta access. The OG upsell has always been a long line. How do you do that with a virtual service or product?

This short ‘n sweet Bathroom Break is all about waiting…and waiting…and more waiting. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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