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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

The Future of Retail Media, with Sephora’s Head of Retail Media Jul 04, 2025

Show notes

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media.

The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all.

See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.

I had a blast chatting with Marco, and you’ll have a blast learning from him.

Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠

Follow Daniel:

YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter:⁠ https://www.twitter.com/Dmurr68⁠

LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com

Go-to-Market Plays #13: How to Multiply Your Best Customers Jul 02, 2025

Show notes

It’s time to talk about customer and market segmentation - no math needed. For now, at least.

What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.

But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.

Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.

If you’re a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it’s only 13 minutes long. ⌛

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Use THIS On Your Website Today | Bathroom Break #62 Jun 30, 2025

Show notes

Do testimonials and reviews actually sway people’s opinions of your product?

According to Daniel, you NEED social proof on your website, and Jay agrees. But you don’t want anything generic because it’ll sound weird and forced. Instead, you’ll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar. You want to show impact.

Also, what do your logos and landing pages look like? Make sure it matches your client. Daniel mentions thinking about targeting in tiers. You’ll also want to consider what your customers care about, and not just the fluff.

Plus, should you pretend an unfunny text is funny? Jay tests it on Daniel.

This short ‘n sweet Bathroom Break is all about social proof and reviews. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329 Jun 27, 2025

Show notes

What does it take to create $100 million in incremental pipeline in a single year?

Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under.

From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.

Plus, what’s ClickUp’s “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.

Whether you’re scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.

ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.

Follow Kyle:

LinkedIn: https://www.linkedin.com/in/kyletcoleman/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Go-to-Market Plays #12: How to Price Your Product Jun 25, 2025

Show notes

Price is a form of psychology all on its own…but how do you determine how much your product should cost?

You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.

Plus, Tamara shares the Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them?

ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI Tips, Tricks, and Tactics | Bathroom Break #61 🚽 Jun 23, 2025

Show notes

It’s no secret that AI is super helpful. But how do Daniel and Jay use it?

It’s more than just about asking ChatGPT questions or telling it to summarize blocks of text. In Daniel’s case, he uses it to repurpose podcast transcripts into multiple forms of content. (Work smarter, not harder, besties.) It’s a great way to experiment with different formats and tones depending on who your audience is.

Jay mentions you can even use it to optimize your website. What’s the difference between engine optimization and SEO? How do you get your website to pop up the way you want it to? He breaks it down…and even says it’s the #1 thing to focus on.

Plus, what do they think of Love Island’s format? Like AI, it can be A LOT.

This short ‘n sweet Bathroom Break is all about using AI to your advantage. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How to Build a Thriving Community with David Spinks Jun 20, 2025

Show notes

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?

In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.

How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.

And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.

Follow David:

Website: ⁠https://davidspinks.com⁠

LinkedIn: ⁠https://www.linkedin.com/in/davidspinks/

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com⁠

Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work Jun 18, 2025

Show notes

Fill in the blank: the best marketers aren’t just creative, they’re ________.

If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.

Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.

If you’re looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it’s short and sweet. ⌛

ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Attribution is a Lie | Bathroom Break #60 🚽 Jun 16, 2025

Show notes

Attribution is broken, and Jay and Daniel are here to call it out.

This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best.

Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles.

And, they both agree: marketing attribution isn’t a math problem. It’s an alignment problem.

This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup.

Follow Jay:

LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠

Podcast: Do This, Not That

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328 Jun 13, 2025

Show notes

Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory.

This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.

And, we dig into the gritty stuff like how to design surveys that don’t suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch.

Plus, Jillian shows how to use AI not just to write for you, but to turn your proprietary data into smarter, sharper content.

If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s a banger.

Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit ⁠impact.com/millennial⁠and take your marketing to the next level!

Follow Jillian:

LinkedIn: https://www.linkedin.com/in/jillianmacnulty

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com⁠

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