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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

How to Utilize Psychological Biases in Marketing with Sarah Levinger Apr 25, 2025

Show notes

Today's episode was recorded last year, but the insights are timeless.

Burger King and McDonald's. Pepsi and Coca-Cola. Apple and Samsung.

Sometimes, the best way to get users to buy your product is to anchor your image to another brand.

In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust with consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal?

Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah is giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape.

00:00:02 - Psychology and Ads: A Creative Integration

00:02:17 - Harnessing Psychology for Effective Advertising

00:03:45 - The Power of Psychology in Advertising

00:05:37 - Understanding the Psychology of Impulse Buys

00:09:05 - The Power of Pricing Psychology in Ads

00:15:10 - Boost Sales with Emotional Advertising

00:23:29 - Harness the Power of Social Proof for Increased Sales

00:28:14 - Building Trust in Authority Proof

00:31:24 - Optimize Your Landing Page Buttons

00:34:27 - The Power of Emotion in Advertising

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/sarahlevinger/

Website: https://sarahlevinger.co

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Go-to-Market Plays #4: How to Execute a Comeback Campaign Apr 23, 2025

Show notes

Your best opportunities have already used your product before. How can you get them back before they disappear forever?

Enter: the Comeback Campaign.

Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge people to check you out again. From strategically placed ads to email efforts, there are a ton of ways to get creative.

Plus, Daniel gives a real-life example with the Uber app…one that has probably gotten you to come back before (and you didn’t even know it!).

If you’re looking to avoid “the one that got away” and keep them coming back, this is the episode for YOU…and it’s short and sweet. ⌛

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 🚽 Apr 21, 2025

Show notes

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that?

Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using.

Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control.

And, Daniel says marketing is still important, even if it’s often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.

This short ‘n sweet Bathroom Break is all about preparing for what’s about to come. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

7 Deadly Sins of Websites with Sam Dunning Apr 18, 2025

Show notes

Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy?

In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts.

Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads.

Don't miss out on this valuable conversation with one of marketing's coolest operators.

00:00:07 - Avoid the Ego in Website Design

00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO

00:02:48 - Avoid the Deadly Sin of Website Design

00:05:06 - Building a Rock Solid Website

00:07:23 - Tailor Your Homepage for Success

00:10:29 - Fix Your Slow Website Speed

00:13:18 - The Importance of Transparent Pricing

00:16:54 - The Deadly Sins of Pricing

00:19:11 - Why You Should Offer Free Demos

00:22:23 - Don't Neglect Organic Search Traffic

00:28:04 - The Power of Social Proof

00:30:21 - Drive Sales Leads with Clear Call to Actions

00:32:58 - Marketing's Coolest Operators Share Insights

Follow Sam:

LinkedIn: https://www.linkedin.com/in/samdunning/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Go-to-Market Plays #3: How to Make Your Marketing Stick Apr 16, 2025

Show notes

There are three things guaranteed in life: death, taxes, and people forgetting about your campaign. How can you make your marketing and comms efforts memorable?

Tamara mentions that most marketing fails to stick when marketers focus too much on the product features and not the emotional connection between the brand and the customer. People remember what problem the product can solve more than its fancy features or capabilities.

Daniel also brings up the Made to Make It Stick framework: the most successful marketing gets remembered, shared, and repeated. How can something so silly, like the Duolingo Owl, get people on board?

If you’re looking to make your brand and product STICK in people’s minds, hearts, and wallets, this is the episode for YOU…and it’s short and sweet. ⌛

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: The 7 Deadly Sins of Marketing | Bathroom Break #51 🚽 Apr 14, 2025

Show notes

What should you NOT do in marketing? There’s lots, but Daniel and Jay are breaking it down in seven parts.

First, when you market to everybody, you’re actually marketing to nobody. You’re gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier.

Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it’s best to test it out for yourself.

And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What’s the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way.

This short ‘n sweet Bathroom Break is all about avoiding what you can and doing better. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

321 - How to Think Long Term in Marketing with Andrew LeRay, Director of Brand Marketing at National Women’s Soccer League Apr 11, 2025

Show notes

Have you noticed more and more people are watching women’s sports?

This episode’s guest, Andrew LeRay of the National Women’s Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL.

What are some ways Andrew has changed targeting strategies for the brand? Since coming into the role about two years ago, Andrew talks about how strategies back then were about retention and how the focus is now on creating messaging to welcome new viewers.

Plus, the NWSL has ties with US Soccer and other national teams. How do you leverage the popularity of more famous players in the league when they’re away from their national teams? With the retirements of Alex Morgan and Megan Rapinoe, there’s a new set of players to be on the lookout for. Women’s soccer doesn’t just happen at the World Cup or the Olympics, so the league is THE place to watch it while you wait for the next tournament.

If you’re a marketer who wants to learn more about growing or reshaping a brand, this is the episode for you.

Follow Andrew:

LinkedIn: https://www.linkedin.com/in/andrewleray/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Go-to-Market Plays #2: How To Out Position Your Competitors Apr 09, 2025

Show notes

Small brands are up against bigger ones all the time. So, how can you be small but mighty?

It’s easy to get swept up in competition and copy what other brands are doing, like using similar words and taglines. BUT, if you do this, you risk being a cookie-cutter product. The best brands don’t try to copy. They try to be unique. Enter: contrast marketing.

It’s more than just about listing features and fancy words…What storyline does your product tell? Tamara and Daniel recall the Justin Long PC commercials.

If you’re looking to make a statement and do something different compared to other brands in your field, this is the episode for YOU…and it’s short and sweet. ⌛

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How To Repurpose and Repost Content | Bathroom Break #50 🚽 Apr 07, 2025

Show notes

Reposting vs Remixing: What’s better?

In this special 50th episode of Bathroom Breaks, Daniel Murray is joined by the birthday boy, Jay Schwedelson, to discuss how to properly repost across different social channels.

And why reposting without context could be killing your reach on LinkedIn and how to remix instead.

If you’re a marketer who wants to grow your audience through smart content curation and remixing, this is the episode for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

6 Quick Fixes to Improve Your Landing Page Conversions Today (Solo Edition) Apr 04, 2025

Show notes

Is your landing page quietly killing your conversions? If you’re spending money to send people to your landing page and they’re not converting, then you’re pouring water into a bucket filled with holes.

This week, we go solo and dig into six high-impact landing page tweaks that don’t require a redesign, a dev sprint, or a full-blown overhaul. Just smart, simple changes you can make right now.

Plus, the “5-second rule” and how to instantly clarify what you offer and who it’s for before users bounce.

If you’re a marketer who wants to learn how to optimize landing pages and boost conversions, this is the episode for you.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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