The Jasmine Star Show

Latest Episodes:

How to Create an UNFORGETTABLE Customer Experience Feb 12, 2024

Show notes

I’ll NEVER forget the way they made me feel…

We (JD, my business partner and husband, and I) went to Las Vegas with a 24-hour notice to meet our daughter, Luna, for the very first time.

Knowing that this is undisputedly the most important **day of our entire lives, we wanted it to be an incredible experience.

But the hotel that we originally booked reeked of decades-worth of cigarette smoke and dust-filled curtains…

We simply couldn’t stay there… so we called the Four Seasons.

AND THANK GOD WE DID…

It was quite possibly the most incredible experience I’ve ever, EVER had… I’m talkin’ upgraded suits, fresh flowers, hand-written notes, bottles of prosecco…

Y’all, the valet even helped us install Luna’s car seat. Just incredible. And because of this experience, we return (like clockwork) every single year.

The lesson: If you want more referrals and repeat buyers, create an unforgettable experience.

In this episode, you’ll learn how to create an experience that’ll increase customer loyalty and your competitive edge. I also break down the customer journey, sharing strategies for you to create impactful experiences at each phase.

Click play to hear all of this and…

(00:00:01) My unforgettable experience of adopting Luna in Las Vegas (and the unexpected challenges.)

(00:02:08) The extraordinary care and support provided by the Four Seasons during our stay, leading us to yearly visits.

(00:05:54) The importance of creating unforgettable experiences in business and how it can set YOU apart from competitors.

(00:07:01) The HUGE impact of creating great experiences.

(00:08:00) How you can create an experience at each stage of the customer journey (and strategies for doing so!)

(00:08:57) Examples of how a service-based business owner, product-based business owner, and a network marketer can create experiences to capture attention and spark curiosity.

(00:15:42) How to create a killer experience in the purchasing stage with seamless onboarding and shopping experiences.

(00:17:43) The Importance of creating a good first impression and the customer's initial awareness of your product or service.

(00:20:43) How you can provide ongoing support and resources to ensure customers get the best results.

Click >>HERE<< to save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan, where you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.

For full show notes, visit:

https://jasminestar.com/podcast/episode396

How to Create Content That Removes Objections and Increases Your Sales Feb 06, 2024

Show notes

Believe me when I say that I immediately slammed my laptop shut the moment I heard him say $25,000…

Several years back, James Wedmore (my now friend and mentor) was about to open cart for one of his masterminds. JD (my husband and business partner) and I were trying to guess the price before he mentioned it. “$5,000?”… “No way, $10,000?”… whatever it was, we knew it wasn’t going to be cheap.

So, why did hearing him say that the price was $25,000 make me slam my computer shut?

It’s because even considering paying that amount of money made my mind automatically go to feelings of fear, doubt, and uncertainty… emotions that I didn’t want to feel.

But here’s the kicker, slamming my computer shut wasn’t a no. It was an objection that he addressed and handled.

In this episode, you’ll learn how to address your potential customers' objections to increase sales, create content and bonuses that directly refute their fears and concerns, and understand the specific objections related to your industry.

Click play to hear all of this and…

(00:01:20) The importance of creating content that addresses objections and fears to increase sales and revenue.

(00:02:24) The strategy of offering bonuses that refute objections when potential customers express interest in buying.

(00:05:27) What objections ARE (and ARE NOT).

(00:07:09) The importance of empathy when helping your potential customers overcome objections, moving them from fear to possibility.

(00:08:06) How to address and overcome fear, doubt, and uncertainty in the sales process.

(00:15:04) The distinction between universal fears and business-specific fears and how to address them.

(00:16:40) How to use market research to know which questions and fears to address.

(00:17:35) How to use questions to refute objections.

(00:18:33) The importance of understanding and empathizing with customer struggles and fears.

(00:19:33) How I addressed concerns about the length of my course.

(00:24:55) How to reframe fears into objections to better address them.

(00:26:30) The difference between universal and business-specific objections and how to reframe them in sales conversations.

(00:28:25) Examples of creating bonuses that address specific objections and fears.

(00:31:50) How to turn objections into sales.

(00:32:54) Strategies for increasing revenue.

For full show notes, visit: https://jasminestar.com/podcast/episode395

Join me for a Revenue Bootcamp: your secret weapon, community, and (free!) accelerator for setting a plan on how exactly you’ll double your revenue this year. https://jasminestar.com/revenuebootcamp

Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices with Brandon Kidd Feb 01, 2024

Show notes

Quick question: Do you look at your business as a piggy bank or an ATM?

Oof. When my kind/smart/generous friend, Brandon Kidd, asked me this question ya girl had to take a pause…

During that pause, a cinematic flashback of fancy dinners, upgraded plane tickets, and unnecessary business purchases flew through my mind.

It turns out that making business purchases can be a slippery slope to funding your lifestyle, and we NEED to have more conversations around that.

This is exactly why I asked Brandon, wedding photographer and business strategist, to be a guest on the podcast and share some of the magic-ness inside of his brain with you.

In this episode, you’ll learn strategies for financial stability, how to make informed financial decisions, ways to invest in growth, and the significance of building wealth that transcends your life and business.

Click play to hear all of this and…

(00:00:14) How I met Brandon and our shared experiences in life and business.

(00:02:18) How to know if you’re treating your business as a piggy bank or an ATM (and how it affects your financial growth.)

(00:05:59) The importance of aligning lifestyle choices with your business goals.

(00:07:40) How to use business funds wisely to help the business grow and make operations more efficient

(00:09:31) How you should think of your ROI when making business decisions and evaluating expenses.

(00:13:55) How to determine your pricing in the service-based industry.

(00:12:19) How to transform excess cash into wealth.

(00:19:00) Why you should analyze your conversion rates.

(00:20:15) The airline pricing model and how to apply it to your pricing strategy.

(00:25:19) The concept of diversifying revenue streams and managing cash flow.

(00:27:43) The importance of knowing your monthly expenses, hitting income targets, and optimizing your costs.

(00:31:46) How to deal with recessions (and the power of diversifying your income sources and living below your means.)

(00:35:25) Choices that impact wealth and making conscious budget decisions.

(00:39:09) Strategies for building wealth (and investing in other income-producing assets.)

(00:44:30) How to apply the "MAX" method to measure business growth and determine smart investments.

(00:56:30) Short-term sacrifices you can make to create long-term growth.

You can dive deeper into your business finances by booking a free 30-minute call minute call with Brandon >>HERE<<. And visit his website, http://Www.brandonkiddcoaching.com to learn more about his coaching offers!

For full show notes, visit: https://jasminestar.com/podcast/episode394

Want an up-close and personal, behind-the-scenes, look into my next million-dollar-launch? Join ‘Inside Look’ to get exclusive insights, lessons, and updates WHILE I’m launching. >>CLICK HERE<< to join the list!

How to Become Your Own Advocate and Get What You Want With Heather Hansen Jan 30, 2024

Show notes

Real talk: You might believe that something is possible…but do you believe it’s possible for YOU?

If not, it’s time to start.

And you can do this by collecting and creating evidence proving to your “inner jury” that you’re capable of achieving whatever you want to accomplish.

In fact, this is exactly what Heather Hansen, the incredibly talented and brilliant lawyer/advocate/author, explained so beautifully during our discussion (which I’m so EXCITED to share with you.)

In this episode, you’ll learn how to advocate for yourself and your business (in a way that helps you get what you want), the importance of understanding your audience, and how to ask “with delight”. We also touch on overcoming the fear of embarrassment and how the realization that not getting what you want can be just as informative as achieving it.

Click play to hear all of this and…

(00:00:17) Why you need to advocate for your business.

(00:02:10) How to use storytelling while advocating for you or your business.

(00:03:01) The role your “inner jury” plays in self-advocacy.

(00:07:13) How to CREATE evidence to support your self-belief and advocacy efforts.

(00:09:55) How to ask for something “with delight” and how it helps you get what you want.

(00:10:50) How you can advocate for your ideas in a way that resonates.

(00:13:36) The different approaches to advocacy when communicating with a team and prospective clients.

(00:15:28) How to advocate for a cold audience and the importance of building belief through content.

(00:17:35) How to use content to create evidence and use storytelling to build belief.

(00:18:32) The importance of repeating a message in different forms to effectively communicate value and resonate with different people.

(00:25:20) How to ask for help when you need it (and before you can get resentful.)

(00:27:55) Heather’s framework (that you can use) when negotiating a raise, opportunity, or promotion.

(00:35:04) Heather’s journey of advocating for herself and making significant changes in her career and personal life.

(00:38:27) The two biggest barriers when advocating for what you want.

(00:40:23) The importance of understanding the perspective of the person you are advocating to.

Click >>HERE<< to join Revenue Bootcamp where you’ll join me for four live sessions, each focused on setting a clear plan of action for financial growth.

For full show notes, visit:

https://jasminestar.com/podcast/episode393

How to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon Jan 25, 2024

Show notes

Have you ever had a conversation that changed your entire life?

That’s exactly what happened the day I met Dr. Gabrielle Lyon…

After facing health concerns (that seemed to be solution-less) I was ready to give up. I, Jasmine Star, had accepted my suffering…

And when I openly shared my newly-accepted fate with Dr. Gabrielle… y’all she wasn’t having it. The words that came out of her mouth were “OH NO, WE ARE HEALING YOU”

And, as you can guess, she delivered.

If you don’t already know, Dr. Gabrielle Lyon is a health expert who cares for people who change the world (like elite military operators, Olympic athletes, and entrepreneurs).

In this episode, you’ll gain insight into (good and bad) entrepreneur behavioral patterns that affect health and business, the different stress responses, and how to maintain wellness during stressful business periods (like launches).

Click play to hear all of this and…

[00:02:14] How Dr. Gabrielle changed my life.

[00:04:32] Dr. Gabrielle’s journey into entrepreneurship and integrating health and wellness into her work.

[00:07:42] The predictable patterns and behaviors of successful entrepreneurs in managing their health and wellness.

[00:10:02] The importance of cultivating resistance to burnout and the impact of entrepreneurship on health.

[00:15:21] Advice on how to prepare for a big project or launch while maintaining health and wellness.

[00:20:54] The different stress responses and their importance for entrepreneurs.

[00:27:02] The difference between internal and external drivers of discipline.

[00:33:57] How to handle discomfort when making decisions.

[00:36:33] My personal experience with Dr. Gabrielle's approach to health (and the impact it had on my life.)

[00:43:05] Dr. Gabrielle’s simple framework for making lifestyle changes.

For full show notes, visit https://jasminestar.com/podcast/episode392

Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer Jan 23, 2024

Show notes

Y’all, I was FLOORED.

$255,000? In one week?

It all started in 2016, I realized my income was limited with photography and I needed to diversify my income…

So, I created my first digital offer, “Insta 180”. It was an online store for photography resources like educational PDFs, templates, and short video tutorials. It was something I knew was a definite need in the photography industry.

And I’ll tell you what, hand to heaven, that digital offer transformed my entire business, no scratch that, it transformed my entire life.

You deserve this, too. Freedom, money, sustainable success - I believe a digital offer is what can get you there in the shortest amount of time.

In this episode, you’ll learn how to decide on an offer that works for your business, my five-step framework for planning your offer, and how to determine a price point.

Click play to hear all of this and…

[00:01:13] The SIMPLE digital offer that helped me earn $255,000 in a week.

[00:04:56] The benefits of having a digital offer (and how it can complement your current offers!).

[00:08:34] Three steps to take when deciding if creating a digital offer aligns with your business goals, ideal client, and resources.

[00:16:00] My five-step framework for conceptualizing and planning your digital offer.

[00:18:51] How to decide what to price your offer and if you should offer tier pricing.

[00:26:12] The importance of creating a realistic timeline for the course creation and launch.

[00:26:59] How to research and test different platforms for hosting the course.

[00:28:44] The importance of setting conversion, client satisfaction, and revenue goals for your offer.

[00:30:25] My five-step framework for breaking down your course content and organizing the course flow.

[00:32:22] How to define specific learning objectives and outcomes for each course module.

[00:34:12] What you need to know about writing the course content scripts, outlines, or presentations.

[00:35:02] The course content execution: recording and editing videos and writing the text-based materials.

[00:37:36] How to test to make sure your course is working properly before students join.

Ready to take action? I thought so! >>Click here<< for a copy of my free downloadable workbook to gain clarity about creating your digital offer.

For full show notes, visit: https://jasminestar.com/podcast/episode391

The Mindset to Embrace When Creating a New Offer Jan 16, 2024

Show notes

There’s something we must do when creating a new offer.

Rewire our brains to allow us to think differently.

Here’s the deal: our brain wants a sense of security and safety and to do what has worked in the past (which is great for survival, but no bueno in business.) It will talk us out of experimenting with new ideas, testing different strategies, and creating something that isn’t yet proven.

Ok, so how do you do this?

That’s the question Blessing Richardson, one of our members on the inside of Social Curator, asked during a recent group coaching session.

In this episode, you’ll hear our coaching session - and lemme tell you, it was NEXT LEVEL. If you’re in the season of creating something new, this short episode is for you!

Click play now to hear all of this and…

[00:01:59] Why you must shift your mindset when developing a new offer.

[00:05:16] The importance of clearly identifying the target audience and understanding their specific needs and willingness to pay.

[00:06:21] Why you should create different offers for different segments of your target audience and provide a tailored experience.

[00:07:49] How you can guide your decision-making and provide a sense of security.

Want to join Social Curator and be a part of a Community that helps you reach your next level in business? Click >>HERE<< for a free trial!

For full show notes; visit https://jasminestar.com/podcast/episode390

Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio Jan 09, 2024

Show notes

This is a full-circle moment right here…

A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show!

And lemme tell you - I couldn’t be more THRILLED.

Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM. And even though the podcast seemed like a failure at the time, it eventually led to *The Pitch* podcast, which has been downloaded tens of millions of times. (OK, I see you, Josh!)

I mean, the show is so good that Spotify bought it. Hot dang!

In this episode, Josh shares his very honest story that led to his wildly successful podcast, the challenges and setbacks he faced, and a breakthrough moment that every business owner needs to hear.

Click play to hear more about…

(00:02:04) How "The Pitch" podcast came to life (inspired by the idea of telling the true story of how deals are done).

(00:02:44) How listening to "The Pitch" podcast helped me gain a deeper understanding of fundraising, company evaluation, and investing.

(00:04:54) How Josh accidentally built an e-commerce company in college and then sold it.

(00:10:48) The pivotal moment that led to over $1 million committed to companies on the show.

(00:14:22) The loneliness and isolation Josh experienced while building his podcast.

(00:21:37) The story of Spotify buying “The Pitch” in an effort to make a big splash in the podcast industry.

(00:24:00) The impact of COVID-19 had on the podcast production of "The Pitch" in creating new episodes.

(00:27:26) The HUGE realization Josh had that every business owner should know.

(00:30:12) How Josh bought back "The Pitch" from Spotify.

(00:37:28) My story of missing out on investing in Lululemon (and how it influenced my decision to invest in The Pitch's fund).

(00:50:46) My experience of investing in a company through The Pitch show fund and why I chose to invest in it.

For full show notes, visit https://jasminestar.com/podcast/episode389

Josh Muccio is a founder turned podcaster turned VC. After exiting his first company in 2015, Josh got bored and started a podcast. That podcast failed of course, but it eventually led to The Pitch, a show that's been downloaded tens of millions of times. Now he's bringing listeners behind the scenes by letting them invest in the startups featured on the show.

Lessons I Learned Being The Only Woman In The Room Jan 02, 2024

Show notes

It hit me out of nowhere like a drive-by bullet…

“Selfish, money-driven women like you who adopt are shameful.”

And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.)

What I didn’t expect was that the very same experience at the mastermind that I was criticized for, prepared me to handle the DM in a way I wouldn’t have before.

In this episode, I’m sharing the lessons I learned from the mastermind hike we took in the Phoenician Desert, my breakthrough moment while feeling uncomfortable and different, and how to access high-level business networks before you have the money to invest.

Click play to hear all of this and…

[00:01:20] The negative DM I got from my Instagram stories and how it made me feel.

[00:07:00] My fear of feeling different and how I’m starting to embrace my differences.

[00:09:36] How the Phoenician Desert hike prepared me for the negative DM I received.

[00:01:13] How I felt being the only woman in a group of founders at a mastermind event.

[00:09:54] The three lessons learned from hiking through the Phoenician desert and how they can be applied to dealing with challenging situations.

[00:12:48] Answers to the questions I’ve gotten most about being the only female in the mastermind.

[00:15:26] What you need to know to “get in the room”.

For full show notes; visit

https://jasminestar.com/podcast/episode388

Hiring, Training, and Retaining High-Performing Team Members with Natalie Dawson Dec 26, 2023

Show notes

Do you want to learn how to hire, train, and retain high-performing team members?

Then trust me when I tell you that you NEED the wisdom Natalie Dawson is dropping in this episode! She reveals the secret sauce to building a dream team that will skyrocket your business to new heights and breaks down exactly how you can align your team members' goals with your business goals in a way that makes everyone win.

Listen now for all this and….

[00:01:23] Natalie's background as a co-founder, best-selling author, and podcast host.

[00:03:16] How Natalie began leading massive teams at the age of 20.

[00:06:24] The most important lessons that Natalie has learned about building teams.

[00:06:56] What the employee life cycle is and how to use it to discover where problems may exist in your business

[00:09:53] The importance of asking employees about their personal, professional, and financial goals

[00:12:03] The three lessons that will transform the way you build a team.

[00:13:32] Natalie’s proven 3-part interview process.

[00:22:43] How Natalie became a cofounder, met her husband, and began her current business

[00:36:04] How to get creative and find ways to get the attention of people you want to collaborate with.

[00:39:18]: Why collaboration is the new currency.

[00:40:54] What Natalie has learned about working with family (and how to do it well).

Natalie graciously offered podcast listeners a free copy of her book - you can get it now at cardoneventures.com/teamwork and follow her on Instagram, TikTok, YouTube and more @nataliedawson.

(And don’t forget to tag us both on social media when you listen to this episode - we’d love to know what you found most helpful!)

To view the full show notes for this episode visit: jasminestar.com/podcast/episode387

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