The Jasmine Star Show

Latest Episodes:

Securing a Board Seat: What You Need to Do (and Know) Beforehand with Jocelyn Moore Apr 04, 2024

Show notes

Ever wondered what it's like to sit on a board?
Or, better yet, where to even begin when you're interested in serving on one? Well, wonder no more because Jocelyn Moore is here to share her own personal insights when it comes to all things boards.
Jocelyn is a Startup Advisor, and C-Suite Strategist, and check it… she left a role in the U.S. Senate for an unexpected (and pretty-freaking-phenomenal) opportunity with NFL executives.
In this episode, you’ll get insider tips on how to secure a board seat and what factors you should consider before accepting boardroom responsibilities.
But that's not all. This episode isn't just about the board room; it's about the power of human connection and the potential of genuine relationships.
Click play to hear all of this and…

(00:01:44) The journey that led to Jocelyn's role as a startup advisor, C-suite strategist, and reputation builder.

(00:05:43) What Jocelyn learned working in the Senate.

(00:12:22) Jocelyn's (unexpected) opportunity to join the executives at the NFL.

(00:17:27) What it means and what it’s like to sit on a board and the role it plays in corporate entities.

(00:18:57) What to do if you’re interested in serving on a board.

(00:23:25) What you should know BEFORE taking a board seat.

(00:25:38) The best (of many) ways to get on a board.

(00:28:30) Jocelyn's transition from being a board director to starting her own consulting and real estate businesses.

(00:31:48)The importance of inclusive networks and how they can open new doors.

(00:33:15) Advice on leveraging existing networks for career growth.

(00:43:05) The importance of genuine human connections when networking.

For full show notes, visit:

jasminestar.com/podcast/episode415

Strategies that Have Transformed My Business with (My Coach) Susan Sierota Apr 03, 2024

Show notes

I generated an additional $555,000 in revenue with the advice she gave me for free.

That’s when I knew I needed her in my sphere.

And her mentorship has been, dare I say, life-changing.

Everything from helping me empower my team to run the operations to handling (many) business curve balls.

In this episode, you’ll learn how to handle tough situations in entrepreneurship, get more by doing less, and build confidence in yourself as a leader.

Click play to hear all of this and…

(00:00:15) The back story: how Susan and I’s mentoring relationship began and what it looks like now.

(00:02:13) How Susan impacted my business before I ever spent a dime on her.

(00:05:15) What Susan said to me (and didn’t say) that made me CRAVE her leadership.

(00:09:39) The conversation shifts to the challenges of being a CEO and the paradoxes and opposites involved in building and scaling a business.

(00:11:06) The importance of giving yourself credit and recognizing your strengths to build confidence and take action.

(00:12:45) The decision Susan helped me make which allowed me to empower my team and expand my business.

(00:15:07) One of the hardest things Susan helped walk me through.

(00:16:04) How to focus on PLANS instead of problems.

(00:17:15) The work that needs to be relinquished and/or resourced to align with your business goals.

(00:18:00) How to execute and get better results.

(00:22:30) Susan's experience in big companies, startups, and entrepreneurship.

(00:27:29) What to consider when applying advice.

(00:31:51) How to deal with emotions as a CEO.

(00:33:13) The importance of trusting your own judgment as a leader, making tough decisions, and dealing with conflicting advice.

(00:35:22) What it means to “earn the right to bigger problems.”

(00:40:27) Sneak peek of the upcoming podcast guests.

(00:44:53) A recent decision that encouraged me to think bigger.

(00:45:51) The process of thinking bigger by doing less.

For full show notes, visit:

https://jasminestar.com/podcast/episode414

Reinventing Yourself: Ready for Your Next Chapter? Apr 02, 2024

Show notes

If I’m being honest: I’ve reinvented myself more times than I can count…. and I’m certain I’m not done, yet.

You see, every pivot, shift, and transformation led me to this very spot, here with you today.

And what I’ve learned about the reinvention process is this: if you find yourself constantly feeling disconnected or thinking about the “next thing” you want to pursue, it's a sign that your current path may not be serving you as it should.

Unsure where to even begin the process? Well, my friend, you’re in the right place.

In this episode, you’ll learn the four phases of reinventing yourself and what to do in each phase. Oh and spoiler alert: you’ll even take my Reinvention Readiness Quiz at the end (rewind and pause me as much as you need to.)

Click play to hear all of this and…

(00:00:01) The importance of gaining clarity on YOUR personal desires and goals

(00:03:02) My best tips for taking action in the reinvention process.

(00:16:33) How to stop comparison in its tracks and realize how far you’ve truly come.

(00:17:26) How I deal with uncertainty and doubt

(00:18:10) The harsh truth about reinventing yourself

(00:20:52) How you’ll most likely feel in the reinvention process.

(00:22:16) An example of someone who’s reinvented themselves SO well.

(00:23:08) Your Reinvention Readiness Quiz and decision guide.

For full show notes, visit:

https://jasminestar.com/podcast/episode413

What Investors Are Really Looking For with Kim Perell Mar 28, 2024

Show notes

She was denied a business loan again, and again, and again.

Until she got her grandma to loan her some cash and she started her digital advertising business right at her kitchen table.

Long story short: Kim Perell is now a best-selling author, CEO, and a VERY prominent angel investor. Y’all she sold her last company for $235 million And she does it all with… no, not one… but TWO sets of twins.

In this episode, you’ll learn what criteria investors are looking for in companies and founders, the three signs it’s time to pivot your business, and how paying attention to the market can help you make better decisions.

Click play to hear all of this and…

(00:02:08) The importance of embracing uniqueness and self-belief.

(00:09:41) Kim’s pivot with her own digital advertising company.

(00:16:03) Three signs (and commonalities) that show when a business needs to pivot or a strategy isn’t working.

(00:22:28) The traits Kim looks for in founders who are seeking investment.

(00:26:01) Practical advice on how to pitch your ideas (and yourself) to potential investors.

(00:31:06) The concept of “earning out” in business sales.

(00:33:27) How market conditions led to making big big decisions.

(00:35:04) The importance of relationships in business and the power of networking.

(00:39:33) Seeking help: Should investees feel nervous or fearful when asking for help from investors?

(00:47:50) The financial aspects investors look for when being pitched.

(00:49:03) The need for vulnerability in acknowledging the challenges of entrepreneurship and supporting each other through the difficulties.

(00:49:35) The unseen hard work behind entrepreneurship.

(00:50:29) How to reach success in difficult economic situations.

(00:53:43) The role investors play in providing support beyond just financial backing.

For full show notes, visit: https://jasminestar.com/podcast/episode412

The BEST AI Strategies to Grow Your Business with Chris Winfield Mar 27, 2024

Show notes

You won’t believe this…

The CEO of Google said that AI is fundamentally more important than fire and electricity. (Excuse me, come again…?)

As a SaaS (Software as a Service) Founder who even has an AI feature as part of my service, I learned so much during this conversation with Chris Winfield and Jen Gottlieb.

Whether you’re brand new to AI, logged into ChatGPT a few times, or use it in your everyday work — this episode is for you.

In this episode, you’ll learn practical tips on utilizing AI tools for tasks such as summarizing email threads, transcribing audio and video, website creation, and of course…copywriting.

Click play to hear all of this and…

(00:01:30) Chris's “quick-start” approach and how he embraces the theme of starting before you’re ready.

(00:02:43) How Chris stands out on a panel and delivers actionable advice.

(00:07:40) How Chris helps people connect with the media and build relationships.

(00:14:46) How Chris got started with AI and what the evolution of AI has looked like.

(00:17:07) The intersection of AI and social selling and how they go hand-in-hand.

(00:17:25) The impact of AI on social selling and the success of the AI social challenge.

(00:22:01) How to use media to establish credibility and exposure on social media.

(00:25:06) The most UNDERUTILIZED AI tools that’ll save you a lot of time and money.

(00:27:08) Google Bard vs. ChatGPT: Which one you should use and why.

(00:28:21) The importance of crafting effective prompts for AI and the process of using prompts to generate specific content.

(00:35:18) How AI will help you “start before you’re ready!”

(00:35:51) How to use AI to quickly create a website.

(00:36:41) Do THIS to transcribe your video/podcast into 183 languages.

(00:38:50) An AI tool that’ll help you create pitch ideas.

(00:40:45) How to use social media to establish authority and expertise in a specific field.

(00:41:26) An AI tool you can use for analyzing personalities on LinkedIn.

(00:46:33) An AI tool to use for summarizing and organizing emails.

(00:49:36) Chris’s WHY and how he aims to achieve his life’s purpose.

For full show notes, visit: https://jasminestar.com/podcast/episode411

Understanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same Customers Mar 26, 2024

Show notes

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?

How big? Well, I’m so glad you asked.

Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.

This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.

This is why your Customer Lifetime Value is so important to figure out and I’m literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)

In this episode, you’ll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.

Click play to hear all of this and…

(00:00:01) How understanding your LTV can grow your business exponentially.

(00:03:08) The importance of existing customers.

(00:05:14) An equation and clear instructions for calculating customer lifetime value.

(00:13:29) Five strategies for increasing your LTV.

(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)

(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.

(00:22:49) Ways you can increase the average purchase value AND enhance their experience.

(00:26:00) Your next step after listening to this episode

Sources and resources discussed in this episode:

Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE<<.

How to Calculate Your Customer Retention Rate, Max Freedman.

Customer Data: Designing for Transparency and Trust, Timothy Morey.

Step by Step Instructions to calculate your LTV using this equation: A × B × C =

**(**Listen to the full episode for further explanation.)

Step 1: Calculate your Average Revenue Per User, aka ARPU.

Step 2: Determine the average lifespan of your customers.

Step 3: Find your Gross Margin Percentage.

Step 4: Multiply the variables in the equation.

For full show notes, visit:

https://jasminestar.com/podcast/episode410

Change Your Life in One Year with Sahil Bloom Mar 21, 2024

Show notes

What if you treated your life like a puzzle?

Allow me to explain: when you approach a puzzle, you typically start by identifying the corners or edges.

Once you have your corners in place, you begin filling in the pieces, one by one. Each piece represents a small step or task that contributes to the larger picture.

Well, in life, progress is made by breaking down big goals into manageable tasks and tackling them one at a time. By focusing on completing one piece at a time (and not the whole picture), you gradually build momentum and move closer to your goal.

This was one of the many (MANY!) takeaways from recording this episode with my new friend Sahil Bloom, and of course, my temporary co-host Jen Gottlieb.

In this episode, you’ll learn how to make small changes that lead to BIG transformations, and what to do if you want to change your whole life… in just one year.

Click play to hear all of this and…

(00:00:01) Why you must take risks and start before you feel completely prepared.

(00:04:14) How Sahil creates small, daily positive impacts.

(00:05:59) The concept of changing your life in ONE year.

(00:06:52) The concept of making small pivots to reach your goals

(00:10:04) What to do when you’re being consistent but still not seeing results.

(00:15:19) How to get better at doing hard things (and why it’s important).

(00:17:06) How to train yourself to handle stress.

(00:18:42) The realization Sahil had that changed his whole life.

(00:21:19) How Sahil got started in entrepreneurship.

(00:30:12) Why you need to focus on complementarity partnerships instead of compatible ones.

(00:32:36) The importance of putting yourself out into the world to create opportunities and find the right business partners.

(00:32:55) What it means to expand your “Luck Surface Area” (and how to do it!).

(00:33:58) The importance of learning outside of your industry.

(00:37:30) How to find out what you’re fully capable of doing.

(00:40:38) How to rewire your brain to think differently (in the BEST way!).

(00:42:54) The impact of taking immediate action on ideas to solidify learning and understanding.

(00:45:14) Strategies for overcoming fear of large tasks.

(00:48:15) The power of creating momentum with small wins.

(00:48:50) The BEST way to create “winner momentum”.

For full show notes, visit:

https://jasminestar.com/podcast/episode409

Finding Joy in “The Build” to Grow a Massive Business with Jason Phillips Mar 20, 2024

Show notes

Wanna know the most important move you’ll ever (EVER!) make in business?

… The first move.

… And then it’s the next move.

… And then it’s the one after that.

Here’s the thing: I know (I know, I know) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary.

And one of my favorite examples of this is Jason Phillips, CEO and founder of the Nutritional Coaching Institute.

When he started his business, he didn't wait for the perfect moment or until he felt completely prepared. Instead, he took action. He launched his coaching program, refined it through trial and error, and adapted based on feedback.

Spoiler alert: He actually just decided to shut down a $6M revenue stream in his business.

In this episode, you’ll learn the beliefs Jason holds to be (extremely) successful, how he overcomes obstacles, and the strategy Jason is using to create his new offer.

Click play to hear all of this and…

(00:04:25) How to overcome self-doubt and limitations.

(00:05:29) Jason’s ONE belief that helps him achieve anything he sets his mind to.

(00:08:00) How Jason overcomes obstacles.

(00:13:29) Our thoughts on if we’ll ever feel like we have "enough".

(00:16:48) How to find the joy in the chase, anticipation, and achievement rather than the end result.

(00:22:45) Developing the drive to constantly improve and surpass previous levels of success.

(00:29:18) The role selfishness and selflessness play in achieving success.

(00:32:24) Jason’s story about his card declining at Starbucks (and how it changed his mindset.)

(00:33:50) Jason's decision to offer coaching for free to a national champion weightlifter and the surprising impact on his business.

(00:35:24) Jason's perspective on authenticity in marketing and sales, and the value of offering free services.

(00:42:48) Jason's decision to close a $6M revenue stream due to feeling out of alignment.

(00:45:00) Jason's plan to “build a whisper”—a concept Alex Hormozi writes about in his book.

(00:47:31) Jason developing his offer (in real time!) and his strategy behind it.

(00:51:41) The mindset of expecting failure and using it as a learning opportunity in business.

For full show notes, visit: https://jasminestar.com/podcast/episode408

How to Prepare, Create, and Deliver Your Pitch Mar 19, 2024

Show notes

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to?

And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to.

Well, I hate to spoil the enchantment for you, but it’s not effortless.

The preparation, the storytelling, the follow-up: It’s all VERY strategic.

So, ready to learn how to create a pitch that converts (or just helps you get your way in life?)

Ahhh, I know you well, my friend.

In this episode, you’ll learn how to prepare, craft, and deliver your pitch in a way that captivates your audience and makes them want to fling cash money at you.

Click play to hear all of this and…

(00:00:01) The first pitch I ever heard and will NEVER forget.

(00:01:18) The different types of pitches in business.

(00:02:15) The pitch process I used as a wedding photographer to book clients FAST.

(00:04:05) How to keep attention and inspire action during your pitch.

(00:06:57) Why you must use a framework when creating your pitch (and how you can apply my framework in your business!)

(00:08:42) The three things you MUST know BEFORE you pitch your offer.

(00:12:37) How to craft your pitch.

(00:16:37) How to elevate your pitch.

(00:18:43) The impact of using your tone and body language when pitching.

(00:19:46) The BEST thing you can do to become confident when pitching.

(00:23:35) How to follow up after your pitch.

(00:25:45) Examples of really good follow-ups.

(00:27:40) Bonus tips for when you’re following up.

(00:30:30) My personal action step for you based on what you learned in this episode.

After you listen to this episode, learn the BEST follow-up tips in >>THIS<< episode, The BEST Networking Secrets to Grow Your Business with Jen Gottlieb.

As mentioned in this episode, >>HERE<< is a link to the episode, Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio.

For full show notes, visit: jasminestar.com/podcast/episode407

From a Team of Unpaid Interns to a Successful Agency with Hala Taha Mar 14, 2024

Show notes

Be honest: have you ever felt so closely tied to something…

… and then it was just, well, gone? poof

If so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again.

This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard to leave situations (willingly) when they’re comfortable, familiar, and certain—so, sometimes you are forced.

This is precisely the situation Hala Taha, LinkedIn, and Podcast Expert, found herself in when she was let go from her Hip Hop show on Hot 97, and shortly after, her MTV show was canceled. But, because Hala persevered, she’s built a successful podcast and a profitable agency.

In this episode, you’ll learn Hala’s strategies for LinkedIn, business growth, and how she went from a $700-per-month client to a $30,000-per-month client.

Click play to learn all this and…

(00:01:26) How Hala started with a team of unpaid interns.

(00:04:35) The importance of aligning your content to LinkedIn's algorithm to gain popularity and visibility.

(00:07:13) Hala’s transition from a side hustle to a full-time agency.

(00:09:58) How Hala went from a $700-month client to landing a $30,000-month client.

(00:18:23) Overcoming self-doubt after rejection.

(00:24:56) Hala’s decision to start the Young and Profiting podcast after feeling the need to have “her own thing”.

(00:26:59) The pivot Hala made to a “white glove agency”.

(00:28:10) Hala’s strategy when it comes to testing something new and growing.

For full show notes, visit:

https://jasminestar.com/podcast/episode406