The HyperFast Agent Podcast

Latest Episodes:

Google Analytics for Real Estate – With Chris Mercer Sep 23, 2021

Show notes

Chris Mercer started out building websites for companies via WordPress, however, that business quickly evolved into full-scale analytics. His Measurement Marketing business provides insight on user activity to reach better solutions for his clients’ marketing strategies. The result is giving purpose to digital marketing.

Listen to Dan and Mercer’s conversation on the following topics:

Measuring the digital conversation
Building websites with purpose
What works to close leads
Predictive analytics for real estate

Don’t miss this opportunity to learn how to optimize your lead generation and start seeing results from your real estate analytics!

Quotes to Share

💬 “Not only do you know what the results of a particular traffic source are, but you know how it's getting those results.” – Chris Mercer

💬 “It tells you where to put your resources.” – Chris Mercer

💬 “The beauty of Google Analytics is that it can see all the traffic sources.” – Chris Mercer

💬 “Plan, build, and then you act. Planning is the thing that everybody skips.” – Chris Mercer

Resources Mentioned

🔗 Chris Mercer’s Website: https://measurementmarketing.io/

Inflation and the Future of the Real Estate Market – With Gary Boomershine Sep 17, 2021

Show notes

Gary Boomershine is the founder of RealEstateInvestor.com, which helps real estate investors grow and scale their businesses.

Listen as Gary Boomershine and host Dan Lesniak discuss:

∙ Whether a market shift driven by foreclosures and inflation is on the way

∙ How many seller leads it takes to make one deal

∙ Gary's “Hybrid agent” model, and how that business model operates

QUOTES TO SHARE

💬 “Get crystal clear on your personal vision. I would take the time and make sure you know exactly where you’re heading…” – Gary Boomershine’s advice to new agents

💬 “It’s a leverage game. It’s not just leveraging people’s money, including your own, but also leveraging other peoples’ time and experience and resources.” – Gary Boomershine on the trap that real estate agents (and all entrepreneurs) fall into

RESOURCES MENTIONED🔗 realestateinvestor.com

Strategies for Building Your Brand Online – With Farhana Cannon Sep 15, 2021

Show notes

Global Social Media & Brand Strategist Farhana Cannon helps construct marketing strategies for clients from an array of businesses, from the cannabis and restaurant industries to real estate. Farhana has had her real estate license for a decade now, and continues to work as an agent on the side, but her main interest lies in her thriving media company.

Listen to Dan and Farhana break down the essentials for building a social media presence, which includes:

Your elevator pitch
Knowing your customer
Developing a brand identity
Studying competitors

Don’t miss this detailed conversation on best practices for building your brand online.

Quotes to Share

💬 A lot about marketing in general is understanding what people want.

– Farhana Cannon

💬 What social media allows us to do is provide a glimpse of a lifestyle.

– Farhana Cannon

💬 All my clients have an online booking service, where people can book for different things.

– Farhana Cannon

💬 Create a marketing plan, goals, objectives, and actionable items for achieving those goals.

– Farhana Cannon

Resources Mentioned

Farhana Cannon’s Instagram: https://www.instagram.com/imediaexposure/?hl=en

Generate Listing Leads Without All the Hustle and Grind – With Jess Lenouvel Sep 10, 2021

Show notes

Listing leads are hard to get right now – we’re hearing that from agents everywhere.

In this episode of the HyperFast Agent Podcast, host Dan Lesniak interviews Listings Lab founder Jess Lenouvel. Jess will teach the method you can use to attract a steady stream of listing leads… so you can actually connect all of your buyer leads with homes.

Jess believes that “Hustle and grind” is a myth, and that real estate agents can succeed through a consistent and completely reasonable marketing plan.

Get ready to look at your marketing efforts in a new way - and get ready to make some changes that will both bring you more listings AND make your life easier!

IN THIS EPISODE

‣ Why your “I’m #1” messaging is falling flat with listing prospects – and what to post instead

‣ How to get referrals from people who’ve never even worked with you

‣ Lead-generating content: The 3 buckets you need (Authority, Personal, & Social Proof)

‣ How to be the “Approachable real estate celebrity” in your market

‣ Why raw, low-cost, video content might actually perform better than slick video ads

QUOTES TO SHARE

💬 “Way too many agents believe that they have to hustle and grind and suffer in order to be successful.” –

💬 “Become a marketer.” – Jess Lenouvel’s advice to new real estate agents

💬 “Personal content is actually one of the big missing pieces for most agents.” – Jess Lenouvel on the 3 elements you need in your real estate marketing mix

💬 “The more raw the video is, the more authentic it actually feels.” – Jess Lenouvel on why you shouldn’t over-produce your social media content

💬 “I think it’s actually a good thing, but we’re being forced to create value in 15 seconds.” – Jess Lenouvel on the rise of short-form video content

RESOURCES MENTIONED

🔗 The Listings Lab Facebook Group: https://facebook.com/groups/thelistingslab

Brett Swarts on the Value of a Deferred Sales Trust Sep 08, 2021

Show notes

Back in 2008, Brett had to make a choice, either step away from his real estate brokerage or find another way to stay in the game. The decision to keep going led Brett to incorporate an element into his business to help clients pay off debt and diversify investments by deferring property taxes from selling a home. His business as an agent investor saw immediate growth, and now he coaches and trains other agents how to incorporate this process for investing in real estate.

Listen to Dan and Brett as they break down these key real estate topics:

Capital gains tax solutions
Cash flow from interest
1031 exchange changes
When to invest in multifamily properties

Don’t miss this in-depth discussion on how property taxes impact real estate transactions.

Quotes to Share

💬 As a real estate professional...or as a client...you want to preplan, get educated and get empowered.

– Brett Swarts

💬 The key is we're extending time for the tax that would have been paid, and we're living off the interest of the total amount.

– Brett Swarts

💬 The deferred sales trust is like Netflix versus Blockbuster, because you can put [gains] into multiple things, multiple times, all diversified.

– Brett Swarts

💬 It's staggering to think about the amount of wealth that's been created in the last five years in multifamily value-add properties.

– Brett Swarts

Resources Mentioned

Capital Gains Tax Solutions website: https://capitalgainstaxsolutions.com/

Capital Gains Tax Solutions YouTube Channel:

https://www.youtube.com/c/CapitalGainsTaxSolutions

Brett Swarts Coaching Program: https://www.experttaxsecrets.com/main

This Unprecedented Real Estate Market –With Robert Bradshaw Sep 03, 2021

Show notes

Is the current hot real estate market a sign that 2008 is going to repeat itself?

In Episode #283 of the HyperFast Agent podcast, host Dan Lesniak joins real estate agent Robert Bradshaw, who’s had 20+ years of experience in the industry. Listen as they talk about the current hot real estate market, Robert’s experience working with The Keri Shull Team, and more:

The early 2000s real estate boom - and why the current real estate market is different
What new construction buyers NEED to be aware of right now
Why first-time home buyers are having a difficult time right now
The one type of listing that seems to be lagging behind other homes in demand right now

QUOTES TO SHARE

💬 “Work all your sphere of influence as best you can, and learn as much as you can on lead conversion” – Robert’s advice to new real estate agents

💬 “Keep up with the technology and don’t get set in your old ways.” – Robert’s advice to experienced real estate agents

LINKS MENTIONED

🔗 The Keri Shull Team https://kerishull.com

Agent Advice on How to Get Started in Real Estate – With KST Agents Sep 01, 2021

Show notes

Three Keri Shull Team real estate agents—Lauren Longshore, Lacey Folweiler, and Jason Oliver—share their experiences working together as a small real estate team (Team LL Cool J) to expand their business and create value for themselves as well as their clients. Each of these agents is at a different stage of their career and has a different journey with respect to becoming a real estate agent. Here they reveal how mentorship and cooperation has worked in their favor to close deals and find off-market homes.

Listen to Dan and the team as they discuss the following topics:

How to get started in real estate
The impact of accountability
How to find real estate deals
Maximizing value for your clients

Don’t miss this chance to hear from experienced real estate mentors about the value of teamwork.

Quotes to Share

💬 "The easiest business is the past client and the referral." – Lauren Longshore

💬 "Your business in a sense can kind of run itself, but you still have to proactively keep up with it too." – Lacey Folweiler

Resources Mentioned

Instagram Profiles:

📸 Lauren Longshore: https://www.instagram.com/_.lauren.longshore._/?hl=en

📸 Jason Oliver: https://www.instagram.com/jasonoliverre/

📸 Lacey Folweiler: https://www.instagram.com/list_with_lacey/

8-Figure Listings: Inside Heider’s Ultra Luxe Real Estate Fame Aug 27, 2021

Show notes

New agents usually have a hard time breaking through into luxury real estate markets, but Daniel Heider got a fast start with high-ticket listings as a new agent. Daniel has since founded HEIDER, his namesake team of real estate experts.

HEIDER currently boasts an audience of over 2,900,000 followers on TikTok and over 95,400 followers on Instagram, making theirs one of the largest followings in real estate social media.

Join Daniel Heider and host Dan Lesniak as they discuss...

How Daniel went from serving people omelets and coffee to showing eight-figure listings in just eight years
Why Daniel Heider's 2.9M TikTok followers and 100K Instagram followers are NOT what originally built his business
How Daniel got a $2.5M listing from a restaurant regular

...and more!

GREAT QUOTES:

💬 "Become indispensable... that's how you get your leverage. That's how you get your raise. That's how you get your next opportunity." – Danny

💬 "Your marketing... should attract people that want to work with you. And if they're the type of person that doesn't want to work with you, it should actually serve to repel them." – Dan Lesniak

💬 "Mostly, we use social media as just another reassuring tool to our future client base and our existing client base to show them that we're the best in the world at what we do, that we care enough, that we're coming to the table with a different lens and looking at things creatively." – Danny

RESOURCES MENTIONED

🔗 Heider Real Estate: https://www.danielheider.com/

📱 @heider_realestate on Instagram: https://www.instagram.com/heider_realestate/?hl=en

📱 @heider_realestate on TikTok: https://www.tiktok.com/@heider_realestate?lang=en

Van Sturgeon’s System for Building a Real Estate Portfolio Aug 25, 2021

Show notes

With over three decades of experience building a portfolio of more than a thousand properties, Van Sturgeon knows all about long term investing. He has acquired rental properties and flipped houses while also starting a successful general contracting business to service his passion for renovations and construction. As a real estate entrepreneur, he has refined his own system for leveraging property investments to maximize real estate cash flow.

Listen to Dan and Van as they discuss the following topics:

Building an investment portfolio
The fundamentals of property rehab
Successful tactics for agents
Developing continuous growth

Don’t miss this one of a kind discussion between two highly successful real estate investors.

Quotes to Share

💬 Money is always made on the buy, and finding and acquiring property is extremely important in that aspect.

– Van Sturgeon

💬 I've always been a person that chases after cash flow, not property appreciation.

– Van Sturgeon

💬 There's really a system associated with a successful renovation where you don't overspend on your budget, you avoid bad contractors, and you raise the value of your property.

– Van Sturgeon

💬 What separates you from the rest of the pack is extremely important. And that's the differentiator between a successful real estate agent and one who's not.

– Van Sturgeon

Resources Mentioned

Van Sturgeon’s website: https://vansturgeon.com/

$700K a Year as a Solopreneur – With Amira Alvarez Aug 20, 2021

Show notes

Amira Alvarez is the Founder and CEO of The Unstoppable Woman, a global coaching company that helps entrepreneurs, empire builders, and rising stars in all fields achieve success faster than they ever thought possible.

Join Amira and host Dan Lesniak as they discuss…

‣ The 3 basic ways to make more money as an entrepreneur

‣ What to do when you hit the maximum number of hours you can work

‣ How Amira built her business from scratch to $700k as a solopreneur

‣ Why firing yourself from some tasks is essential to long-term business growth

QUOTES TO SHARE

💬 “You know what to do, but you’re not doing it yet…” – Amira Alvarez on the most painful place to be as an entrepreneur

💬 “Now I know in 20/20 hindsight the importance of setting a clear goal for yourself and one that gets you super, super excited.” – Amira Alvarez on unlocking your top performance as an entrepreneur

RESOURCES MENTIONED

🔗 The Unstoppable Woman: theunstoppablewoman.com