The How of Business - How to start, run, grow and exit a small business.

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338: Overcoming Overwhelm Oct 26, 2020

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Start smaller to help with overcoming the overwhelm that leads to paralysis and keeps you from launching your first small business. Henry Lopez, host of The How of Business podcast, shares his insights, experiences and tips to help you overcome the seemingly overwhelming process of starting your first business. By starting with a Lean Canvas approach to planning, and the MVP approach to launching, you are more likely to get started and achieve early successes that can lead to a successful long-term small business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

337: Ramping Your Consumer Brand with Dr. James Richardson Oct 21, 2020

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Ramping Your Consumer Goods Brand with Dr. James Richardson. How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged his Ph.D in Anthropology to help companies achieve exponential growth. He is the author of "Ramping Your Brand: How to Ride the Killer CPG Growth Curve".

336: 8 Unbreakable Rules with Sean Castrina Oct 19, 2020

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8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepreneur, author, speaker, and podcaster.

335: Creative Products Business with Amanda Wittenborn Oct 12, 2020

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Growing an online party supply and stationary small business with Amanda Wittenborn, founder of Amanda Creation. She shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic.

334: The Simplest Biz with John Wilker Oct 05, 2020

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Shipping Products Brokerage Business - John Wilker shares the Simplest Biz business model, a client case study example, a special webinar invitation, and a special offer for you. John has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products. He acquires industrial byproducts like pallets, cardboard boxes, and crates, and sells them to others for a profit.

333: Coffee Shop Talk with Chris Deferio Oct 05, 2020

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Coffee Shops – how to start and grow and coffee shop or café small business. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? He is the founder of Keys to the Shop – a podcast and training company dedicated to advancing coffee service professionals in their careers and helping shops realize their potential.

332: Franchise Business Launch with Eddie Uribazo Sep 28, 2020

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How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office Evolutions franchise small business in Plantation, Florida.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

R14: Remarkable Customer Service (rerun) Sep 23, 2020

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(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering it consistently, and the challenges faced by most small businesses on this topic.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

331: Subconscious Buying Triggers with Leslie Zane Sep 21, 2020

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Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of Triggers Growth Strategy. She helps her clients change customer behavior at the instinctual level to accelerate share and revenue growth.

330: Employee Development with Laura Tolhoek Sep 14, 2020

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Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract and retain the best talent.

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