The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

319: Privacy Laws with Jodi Daniels Jun 29, 2020

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Customer information & data privacy laws for small business owners with Jodi Daniels. Are you aware and compliant with all of the privacy laws that you are responsible for as small business owners? How do you ensure you are not violating these laws, and equally important, are you building trust with your customers and clients? Jodi introduces the primary areas of privacy compliance we need to adhere to so that we can best serve our customers and protect their privacy.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

318: Music Director to Business Owner with Chris Walls Jun 29, 2020

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SCORE Client Success Story: Chris Walls - how he transitioned from music director & conductor to his expanding band uniform business. Chris shares his interesting and inspirational entrepreneurship journey, how he has adjusted to deal with the COVID-19 crisis, and what he is currently focused on in his small business. Chris is the founder of Directors Assistant - providing uniforms and other products and services for marching bands, orchestras and more.

317: Launching Stryx with Jon Shanahan Jun 22, 2020

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Men's corrective cosmetics company co-founder Jon Shanahan shares the story of starting and growing Stryx, and his personal entrepreneur journey. Jon is an entrepreneur, a men's fashion expert, and the Co-Founder & Chief Marketing Officer at Stryx. After successful careers in technology and the retail industry, he turned his passion and knowledge of men's fashion into a menswear review website and YouTube channel dedicated to helping guys look better, feel better, and live better called The Kavalier.

316: Confident Negotiation with Kwame Christian Jun 15, 2020

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Confident Negotiation techniques and tips for small business owners, with attorney Kwame Christian. He introduces the Compassionate Curiosity Framework. Do you struggle with difficult conversations? Have you ever let fear and anxiety prevent you from saying what needed to be said? Have you ever felt as though you don't know what to say? Attorney and negotiation expert Kwame Christian shares insights and tips on how to find confidence in conflict and negotiate anything.

315: Google Tools Intro with Kim Spalding Jun 15, 2020

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How to use Google tools for small business with Kim Spalding, Google's Global Director of Ads for Small Businesses. She shares insights and tips on all that Google has to offer for online advertisement, so that we can better leverage these tools to help us grow our small businesses. She also shares her experiences and marketing tips from her own small business ventures including owning a winery.

314: Convenience Economy with Greg Dickinson Jun 08, 2020

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How to adapt your small business to the Convenience Economy. If you don't respond to a customer in the way they like, you will lose that customers. If we don't adapt to the convenience economy, someone else will. Greg shares some insights on how we adapt and respond to what our customers want. We also chat about what led to Greg launch Omedym, and to writing his new book, "The Convenience Economy: B2B: Adapt Now or Pay the Price".

313: Idea to Product with Jonathan Katz Jun 01, 2020

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From Idea to Product. How Jonathan Katz developed the idea for a cordless personal blender called the BLENDi. Jonathan shares his entrepreneurial journey and the challenges he encountered as he developed his product. Jonathan came up with the idea for the BLENDi when he decided he didn't want to drink another clumpy protein shake at the gym. He launched BLENDi during his Freshman Year in college in 2016.

R1: Ready to Be Your Own Boss? Jun 01, 2020

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(rerun) How ready are you to start your first small business? Henry Lopez & David Begin discuss what motivated them to transition from successful corporate careers to business ownership, and what it takes to launch your first small business. This is an edited rerun of episode 1 of the podcast.

312: Trademarks and Copyrights with Andrea Sager May 25, 2020

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Small Business Trademarks and Copyrights to protect your business and intellectual property with attorney Andrea Sager. When do you need a Trademark? What is a Copyright and do you have to register it? These and many more questions answered by Andrea, who's practice focuses on the legal needs of small business owners.

311: To The Max with Bryan Klein May 18, 2020

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Life To The Max with Entrepreneur Bryan Klein. He shares his challenging life journey and how and why he launched and grew The MAX Challenge. Bryan has been a Martial Arts Master Instructor since 1987. He is the author of "To The Max! – How I Went From Being A Fat, Sick and Tired Mess to Living a Life Filled with Success".

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