The How of Business - How to start, run, grow and exit a small business.

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R4: Ideation May 18, 2020

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(rerun) How to develop ideas for a new small business, and to help you grow your small business. How do you come up with new business ideas? Henry Lopez & David Begin also discuss the role of creativity in the ideation process. This is an edited rerun of episode 4 of the podcast.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

310: Tough Conversations with David Wood May 11, 2020

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How to have the Tough Conversations that help you grow both personally and your small business with David Wood and Henry Lopez. David shares his personal story and he introduces the Tough Conversations Blueprint and Worksheet. David believes that the tough conversations we avoid, are our doorways to confidence, success, and love.

309: Are You ABLE to Start Your Business May 04, 2020

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Able to invest the time, money and energy to start your first small business? If you are not able now, then what do you need to do to get there? Starting your first small business requires considerable time, at least some money and credit, and plenty of personal energy and good health. This is the third in a series of episodes on the topic of what it takes to be ready, willing and able to start your first small business.

308: COVID-19 Update with Gerri Detweiler Apr 27, 2020

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Latest PPP and EIDL loan programs information and resources for your small business with Gerri Detweiler. Additional funding for these COVID-19 SBA programs is available starting Monday, April 27, 2020. Gerri Detweiler is a leading, nationally recognized financing and credit expert, with more than 20 years of experience.

307: Mastering Clarity with Dolores Hirschmann Apr 27, 2020

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Attain the Clarity required for personal and small business success with entrepreneur and coach Dolores Hirschmann. She is an internationally recognized strategist, Clarity coach, TEDx Organizer, Speaker and Author. Her books include "Stand out the TED Way: Be Seen & Grow Your Business" and "18 Minutes of Impact: Move Your Audience to Action the TED Way".

306: Naming with Brad Flowers Apr 20, 2020

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A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers.

Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/

Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that leads to better outcomes.

In this episode, Henry Lopez chats with Brad Flowers, co-founder of Bullhorn and author of The Naming Book, about how small business owners can move from a blank page to a strong, effective business or product name.

Brad shares the five-step framework he developed after realizing that most naming advice either tells stories or opinions but doesn't actually help you generate names. Henry and Brad explore how to establish clear criteria, generate a large volume of ideas, and evaluate those ideas without getting stuck.

A key takeaway is that creativity isn't about waiting for inspiration, it's about having a process.

As Brad explains, "the only way to continuously produce high results in a creative field is to have a rigorous process."

They also discuss common mistakes, including overthinking too early, relying too much on outside opinions, and limiting ideas before fully exploring them. If you're launching a business, product, or service - or even considering a rebrand - this episode will give you a practical path forward.

The 5 steps to creating brand and product names that sell:

1) Establishing Criteria 2) Brainstorming 3) Compiling Names 4) Expanding Your Knowledge 5) Deciding on the Final Name

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

305: Bookkeeping with Justine Lackey Apr 13, 2020

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Bookkeeping for Small Business with Justine Lackey. Justine shares her entrepreneur journey and how she launched her own firm, and tips and techniques for small business bookkeeping. Justine Lackey is the founder and Chief Wealth Officer of Good Cents Bookkeeping, and she has had the privilege to work with many talented business owners across a wide spectrum of industries.

304: COVID-19 Info for Small Businesses Apr 06, 2020

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SBA and Government Info & Resources for Small Business. The CARES Act provides loans and other programs to help your small business during the coronavirus crises. In particular, the SBA Economic Injury Disaster Loan Program (EIDL) and Loan Advance (Grant), and the Paycheck Protection Program or Payroll Protection Loans (PPLs).

303: Value Pricing with Jonathan Stark Apr 06, 2020

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Ditching Hourly Billing and using Value Pricing for your services, with Jonathan Stark. He shares his entrepreneurial journey, and his thoughts and tips on adopting value pricing and abandoning hourly billing for services. He is the founder Jonathan Stark Consulting, the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals.

302: Titanic Effect with Drs. Kim and Todd Saxton Mar 30, 2020

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Navigating Business Uncertainty with Drs. Todd and Kim Saxton. They share insights on how small business owners can deal with and mitigate the unforeseen uncertainties that can sink your small business in the future. They are the authors of the book "The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups."

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