The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

291: Personal Branding with Melva Robertson Jan 27, 2020

Show notes

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva has authored chapters in two books, and recently released her debut book available on Amazon titled, Congratulations! It's a Brand: The entrepreneur's guide to birthing the brand, identifying the target audience, and increasing visibility.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

290: Launching SoCal Powerlifting with Zack Bartell Jan 20, 2020

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How Zack Bartell launched his first small business, SoCal Powrlifting, at age 20. Zack shares his journey as a young entrepreneur. Zack played sports in High School, and studied Kinesiology & Exercise Science in college. He shares his early experiences and how his passion for power lifting developed.

289: Government Contracts with Eric Coffie Jan 13, 2020

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Eric Coffie introduces the opportunities with Federal Government Contracts for Small Business. He also shares his entrepreneur journey, and how he currently helps people find and land government contracts. Eric Coffie is an entrepreneur, the founder of Govcon Giants, the author of "Billion Dollar Playbook: 72 Websites for Massive Scaling in the Federal Marketplace", and the host of the Govcon Giants podcast dedicated to showcasing the scalability of growing a business harnessing the power of federal dollars.

288: Goal Setting & Time Management Jan 06, 2020

Show notes

Goal Setting, Time Management, & Productivity Hacks to help you succeed. Henry Lopez, and his expert guests, share insights and practical tips on how to set effective goals, manage your time, and become more productive so that you can develop yourself and grow your small business. In this episode, Henry includes highlights from conversations with David Begin, Dawn Shannon, Kris Ward and Chris Bello.

Show notes page: https://www.thehowofbusiness.com/288-goal-setting-time-management/

287: Online Marketing Update with Adam Kirk Dec 30, 2019

Show notes

Online Marketing Year-End update for small business. What's new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips. It's all about valuable content with your audience. Our discussion includes Text Marketing, Social Media, Email, SEO, Search, Online Reviews, and small business Websites.

286: Patents for Start-Ups with Russ Krajec Dec 16, 2019

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Patents for Start-Up Businesses with Patent Attorney Russ Krajec. Russ shares his entrepreneur journey and insights on patents for small business owners. Russ Krajec is an author, inventor, angel investor, podcast host, and patent attorney who believes the patent system does not serve startups well. Russ believes that you can find good ideas and curate valuable patent assets, even though 95% of all patents are worthless.

285: Developing Great Team Players with Walt Brown Dec 09, 2019

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Developing great Team Players for your Small Business with Walt Brown. He is the author of "The Patient Organization" and the textbook for the 7 Question 7 Promise Framework. Walt shares his entrepreneurial story, and how he helps his clients with attracting, engaging, empowering and retaining great team players to build a dream small business.

284: Overcoming Roadblocks with Patty Block Dec 02, 2019

Show notes

Helping women turn roadblocks into building blocks and grow their small businesses. She also shares her personal journey, from her initial career as a political consultant and lobbyist to launching her current business serving the needs of women-owned small businesses. Patty is the author of "Road to Results – Charting the Course for Impactful, Sustainable, Profitable Businesses".

283: Win the Hour, Win the Day with Kris Ward Nov 18, 2019

Show notes

Improving Time Management skills for Small Business Owners with Kris Ward. She shares her personal story, and tips to help you "Win the Hour, Win the Day". Kris is an entrepreneur, business coach, and the author of "Win the Hour, Win the Day - Time Management for Small Business: A 4-Week Productivity Plan to Go from Overwhelmed to Highly Efficient and Reclaim Your Life."

282: Launching Sprinkle Pop with Elizabeth Butts Nov 11, 2019

Show notes

From one-woman home business, keeping her day job, to dedicated warehouse space in less than a year. How Elizabeth Butts launched Sprinkle Pop. She shares her entrepreneur journey, from hobby baking business to side-hustle and then leaving her successful corporate career to grow Sprinkle Pop full-time. Sprinkle Pop makes bespoke sprinkle mixes. They serve baking supply stores, professional cake and cookie decorators, and baked-good enthusiasts – worldwide - with the high-quality, unique, customizable gourmet sprinkle product.

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