The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

368: Marketing Plan Overview Apr 26, 2021

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Marketing Planning to help you launch and grow your small business. Why do you need a small business Marketing plan and what it should include? Henry Lopez shares a high-level process for creating and executing on an effective marketing plan for your small business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

367: Developing & Launching Nuudii System with Annette Azan Apr 19, 2021

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Developing, launching, and growing the Nuudii System garment with founder Annette Azan. She shares her entrepreneur journey and the story of how she developed her idea, becoming a manufacturer and retailer of undergarment solutions for women.

366: Tax Structuring for Wealth Building with Sharon Winsmith Apr 12, 2021

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Tax Structuring and planning for Wealth Building for small business owners and entrepreneurs with Sharon Winsmith. Sharon is an experienced tax attorney and the founder of Winsmith Tax – helping her clients develop sustainable tax strategies for building more wealth.

365: Franchises with Giuseppe Grammatico Apr 12, 2021

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Franchises with Giuseppe Grammatico - Franchise Coach, Consultant, Speaker, Author, and the host of The Franchise Freedom podcast. He is the author of "Franchise Freedom – A New Manifesto for Your Financial and Time Freedom." Giuseppe explains why a small business franchise can be a great option for someone transitioning from a corporate career to business ownership, leading to potential financial and time freedom.

364: Growing a Natural Products Brand with Elliot Begoun Apr 05, 2021

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Grow a Natural Products Brand with Elliott Begoun. He shares his insights and experiences with starting and growing a natural products brand, and his personal entrepreneur journey. Elliot is the founder of TIG (The Intertwine Group) – an accelerator focused on helping emerging natural product brands grow.

363: Future Proofing You with Jay Samit Mar 29, 2021

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Embracing continuous transformation and capitalize on opportunities by future proofing yourself with serial entrepreneur Jay Samit. Jay Samit is an entrepreneur and the international bestselling author of "Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World."

362: Automation & Outsourcing with Michelle Thompson Mar 22, 2021

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How to automate and outsource your administrative tasks, allowing you to work on growing your small business, with Michelle Thompson. The key to working ON your business is to automate, and wherever possible to delegate. And delegated repeatable tasks are often best handled by a Virtual Administrative Assistant. Michelle shares her experiences, and how she now helps her clients automate and outsource.

361: Business Bootstrap with Tyler King Mar 15, 2021

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How to bootstrap a small business with Tyler King, co-founder of Less Annoying CRM. Tyler also shares his interesting journey to entrepreneurship, and insights into how he bootstrapped the launch and growth of his software business.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

360: Conversion Copywriting with Kira Hug Mar 08, 2021

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Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug. Kira is a business owner and copywriter, founder of Kira Hug Media, co-founder of The Copy Writer Club, and co-host of The Copywriter Club Podcas‪t.

359: Performance Speaking with Robbie Crabtree Mar 01, 2021

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Improve your speaking skills to help you grow your small business with attorney Robbie Crabtree. Whether it's an important presentation, sales, or convincing partners or investors – the success of an entrepreneur often depends on their ability to communicate effectively and persuasively. Robbie shares a speaking technique and approach he calls Performance Speaking.

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