The How of Business - How to start, run, grow and exit a small business.

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388: Your Avatar Sep 09, 2021

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How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this episode Henry focuses on helping you create your target Avatar profile, and he explains why it's important to clearly define the one Avatar for your small business.

What is an Avatar? It's more than your target market, which can be broad – it's your target persona for your small business. Your ideal client or customer. The personification of the one ideal person who represents your best client or customer.

387: Launching Creator Nova with Mark Fleming Aug 30, 2021

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Launching the Creator Nova Marketplace with Mark Fleming. Mark's entrepreneur journey, the launching of Creator Nova – a marketplace empowering brand influencers to launch their own beauty brands – and how influencers can leverage this platform to tap into the huge market for creator-led beauty brands. Mark is an entrepreneur and co-founder and CEO of Creator Nova - Creator Nova is the marketplace empowering entrepreneurial influencers to launch beauty brands, simply and swiftly.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.

386: Federal Government Contracts with Kizzy Parks Aug 23, 2021

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Federal Government Contracts – how service-based small businesses can find and land government contracts with Kizzy Parks. Kizzy is the founder of K. Parks Consulting (KPC), and she recently launched GovConWinners to help service-based small business owners learn how to win profitable government contracts.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.

385: Connect for Life with John Humphrey Aug 16, 2021

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How to network and connect for life to grow your business with John Humphrey. How can you developed long-term connections that help you win more opportunities and grow your small business? John has developed a methodology, and recently published a new book on the topic, to help you connect for life and network your personal brand to deliver true value. John is a serial entrepreneur, sales expert and coach, technology thought leader and the Founder and Chief Connector of Connect for Life – focused on accelerating the connection between individuals, companies, and their networks to unlock exceptional value. John is the author of the recently released book, "Connect for Life: Network your Personal Brand and WIN".

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business.

384: Selling iTopIt Aug 09, 2021

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Selling iTopIt with Henry & David - why and how we sold our iTopIt frozen yogurt shop, after 10 years of profitable operations. Co-owners and business partners Henry Lopez and David Begin discuss the origins of this small business, what they did well and what could have been improved, and why they decided to sell this profitable business.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business.

383: Referrals Aug 02, 2021

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How to get more referrals, including when and how to ask for them, to grow your small business with serial entrepreneur Henry Lopez. Henry focuses on the topic of small business Referrals. Why are they so critical to the growth of your small business, how to ask for referrals, and how to encourage your best clients and customers to refer you to their friends and family.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business.

382: Business Plans Jul 26, 2021

Show notes

How to create an effective small business plan to help you develop and launch your small business with Henry Lopez. Do you need a business plan? What should you include in the plan? Who is your business plan for? How do you go about completing a small business plan?

A business plan is a document that organizes and explains your plans for a new business. A good business plan not only helps you focus on the specific steps necessary to make business ideas succeed, but it also helps you achieve short-term and long-term objectives. It also helps to create some order from the chaos that is part of starting a new small business. It helps you communicate your business idea to others, and validate your business model.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

381: Surviving a Start-Up with Steven Hoffman Jul 19, 2021

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How to survive a small business start-up, and avoid some of the common mistakes, with entrepreneur Steve Hoffman. Steve is the Captain & CEO of Founders Space, one of the world's leading startup accelerators.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

380: Social Selling on LinkedIn with Bill McCormack Jul 12, 2021

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Social Selling on LinkedIn for B2B connections with Bill McCormack. How to connect and build authentic relationships on LinkedIn. Bill is the Chief Sales Officer, LinkedIn Sales Trainer and Social Selling Trainer at Social Sales Link – they help people convert connections to conversations through the power of LinkedIn.

379: Profit First with Rocky Lalvani Jul 05, 2021

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Profit First system for small business success and profitability with entrepreneur Rocky Lalvani. Rocky Lalvani serves as a Chief Profitability Adviser for business owners and is the founder of Profit Comes First. He teaches his clients how to ensure they get paid, and they make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System.

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