The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

467 – Employee Background Checks with Travis Reiter Apr 10, 2023

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Employee background checks with Travis Reiter, to help you screen and hire the right employees for your small business (starting at 14:40). This episode is all about Employee Background Checks. What are they exactly, and when and how should you use them to help you make better hiring decisions. Travis is the co-owner and operator of Perfect Fit Background Checks, an employment screening company based out of Austin, Texas. [DISCLAIMER: You should seek your own legal counsel before implementing any of the practices or actions discussed on this episode.]

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

466 – Marketing Media for Small Business with Mary Ann Pruitt Apr 03, 2023

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Understanding the variety of Marketing Media for Small Business with Mary Ann Pruitt. Small Business Owners need to understand and invest in the right mix of marketing media to promote a small business successfully. Mary Ann shares her insights and experiences with marketing media to help us promote and grow a small business. She is the CEO and President of Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.

465 – Prepare for Successful Small Business Partnership Mar 27, 2023

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How to prepare for a successful small business partnership including the Business Partnership Checklist. Henry Lopez, serial entrepreneur, and host of The How of Business podcast, shares his experiences and tips for a successful partnership. This episode is about preparing for a successful Small Business Partnership. If you are considering going into a business partnership, where you and one or more people are going to own and be involved in your business, then this episode is for you. Business Partnerships can be extremely powerful and successful, but they can also create problems you may not even be thinking about right now. Problems, issues, and misunderstandings that can ruin your business! The key to potentially avoiding any issues with your business partnership is to discuss all the possible scenarios and situations upfront, and then executing a comprehensive legal agreement that spells out the terms of the partnership.

464 – Anxious Achiever with Superpower Skills with Morra Aarons-Mele Mar 20, 2023

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How the Anxious Achiever can turn their biggest fears into Superpowers to help start and grow a small business with Morra Aarons-Mele. Morra shares how she has helped herself and others to turn their biggest fears into life-changing leadership. For anyone who worries that anxiety or other mental health challenges stands between them and the success they deserve, Morra will share highlights from her upcoming book "The Anxious Achiever - Turn your Biggest fears Into your Leadership Superpower" which features powerful stories, practical tools, exercises, and strategies that empower leaders and other high achievers, including business owners and entrepreneurs, to transform an apparent weakness into a critical strength. Morra Aarons-Mele is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership.

463 – Entrepreneurship for Creatives with Walid Azami Mar 13, 2023

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How Walid Azami overcame the challenges of being a refuge to start and grow his photography business. Walid shares his experiences as a professional photographer – including overcoming the challenges of being an immigrant to build his successful creative business. If you are a creative artist, like a photographer, videography, makeup artist, hair stylist, or any other type of creative content creator – any business where you are turning your creative passion into a small business – then this episode is for you.

462 – Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland Mar 06, 2023

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Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland - their entrepreneurship journey and how and why they work as business partners (starting at 23:30). Pat and Matt share their entrepreneurial experiences and how they built and grew their business, SPI. Matt had a successful corporate career, and Pat was building his career as an architect before starting their first small business.

461 – Improve Attention to Detail with Chris Denny Feb 27, 2023

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Improve Attention to Detail with Chris Denny, to help you start, run and grow your small business. Chris shares insights on how to develop attention to detail, for yourself and your team, to help you achieve success as a small business owner. Chris Denny is an entrepreneur, trainer, author, consultant, and small business owner. When he is not running a business or spending time with his family (mostly hiking or snowboarding), he is researching attention to detail or helping organizations develop attention to detail and accuracy. Chris has an MBA with a focus on operations from the University of Houston. His undergraduate degree is in Business Administration with a specialty in Human Resources from Texas A&M University. Chris is the author of "Improve Attention To Detail: A straightforward system to develop attention to detail in yourself, employees, and across an organization". The book is based on the research, surveys, interviews, and experience he brings to his live workshops and online courses.

460 – Conquer the Chaos with Clate Mask Feb 20, 2023

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How to conquer the chaos of small business with entrepreneur Clate Mask. Clate is the co-founder and CEO of Keap (formerly Infusionsoft), a sales and marketing automation software for small businesses. He is a national speaker on entrepreneurship and small business success, and co-author of the New York Times bestseller "Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy".

459 – Swingers Crazy Golf with Matt Grech-Smith Feb 13, 2023

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Launching and growing Swingers Crazy Golf with entrepreneur Matt Grech-Smith. Matt is the co-founder and co-CEO of Swingers - the crazy golf club, which has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere. Matt shares his entrepreneur journey, and how he started and is growing Swingers with locations currently in London, New York City and Washington DC. "Crazy golf is like mini golf, but way more fun! We have reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere."

458 – Experiential Intelligence with Soren Kaplan Feb 06, 2023

Show notes

How a combination of mindset, abilities, and know-how gathered from life experience can empower you to achieve your goals and build your successful small business with Soren Kaplan. Soren Kaplan, PhD, is an award-winning author, an affiliate at the Center for Effective Organizations at the University of Southern California, a former corporate executive, founder of three Silicon Valley startups, and a columnist for Inc. magazine. Soren is the author of "Experiential Intelligence: Harness the Power of Experience for Personal and Business Breakthroughs".

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