The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

447 - Sweet Success with Candace Nelson Nov 07, 2022

Show notes

Achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small business owner. Candace is a Serial Entrepreneur, New York Times Bestselling Author, Wall Street Journal Contributor, Angel Investor, TV Personality, Executive Producer and Mom. Candace worked in investment banking and then at an internet startup before shifting gears to follow her passion and attend pastry school. In 2005, she opened the doors to Sprinkles, the world's first cupcake bakery. Despite the early naysayers, her tiny bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012 Sprinkles introduced its Cupcake ATM, a cutting-edge contactless cupcake delivery system. Today, Sprinkles has sold over 200 million cupcakes and has over 20 stores, 30 Cupcake ATMs and 1000 employees. In 2017 Candace co-founded Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias, leading the third wave of pizza in the US. Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at home method. Pizzana also ships its frozen pizza nationwide.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

446 - 5 SEO Tips with Adam Kirk Oct 31, 2022

Show notes

5 Search Engine Optimixation tips (non-technical) for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners to improve your organic search engine (including Google and Bing) results. Search Engine Optimization (SEO) in a competitive market usually requires tools and expertise that the average small business owner doesn't have. Many of the free tools and resources shared on this episode, however, can be used by business owners to gain significant positive search ranking results. Hence, the five SEO tips for small business owners shared by Adam on this episode of The How of Business podcast. SPECIAL OFFER: Adam and Oostas offers The How of Business listeners a discount on websites and SEO optimization services. See the show notes page for this episode for details at TheHowOfBusiness.com.

445 - Variable Compensation Plans Oct 24, 2022

Show notes

How to create and use Variable Compensation Plans, which include a base wage and a variable performance-based commission or bonus, to motivate and reward employees and help you grow your small business. Get the FREE DOWNLOAD: Sample Variable Compensation Plan, on the show notes pages for this episode on our website. Variable Compensation Plans can be used for specific employees, like Sales or leadership positions, to motivate and reward exceptional individual and team performance. A Variable Compensation Plan includes a base wage component and a variable commission or bonus component as well. Use this type of compensation plan to motivate and reward performance, and to attract and retain the best talent for your small business.

444 - Entrepreneurship for Military Veterans with Bernie Stone Oct 17, 2022

Show notes

Challenges and opportunities of Entrepreneurship for Military Veterans - a discussion with entrepreneur and combat veteran Bernie Stone. What are the particular challenges and opportunities for military veterans if they want to transition to entrepreneurship? How does Bunker Labs help military veterans and military spouses start and grow successful small businesses and startups? Bernie shares his experiences, tips and insights based on his transition from a military career to business ownership. A retired Army Officer and Afghanistan Combat Veteran, Bernie served overseas for fifteen years and served in five U.S. Embassies as a Diplomat. Through various organizations he helps others launch and grow successful businesses.

443 - Financial Fitness with Tracey Bissett Oct 10, 2022

Show notes

How to achieve financial fitness for small business owners and entrepreneurs with Tracey Bissett, founder of Bissett Financial Fitness. Tracey shares her entrepreneur journey and why small businesses that plan for the future, especially when it comes to cash flow, perform better than those that don't. Small business owners who are leading, planning and being proactive will thrive no matter the economic environment. From your Financial Statements to when to delegate or outsource your accounting functions, Tracey shares her tips and advice to help you operate and grow a profitable small business.

442 - Six Small Business Startup Myths Oct 03, 2022

Show notes

Six common Small Business Startup Myths discussed and debunked by Henry Lopez and David Begin. These 6 myths can hold you back or mislead you as to the real challenges and opportunities related to starting your first small business. Serial entrepreneurs Henry and David share their insights, experiences and tips to help you demystify common myths and misconceptions about business startups.

441 - Press Release Publicity with Mickie Kennedy Sep 26, 2022

Show notes

Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. He shares his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press releases to get the publicity you need to launch and grow your small business. Mickie founded eReleases to help small businesses, authors, and startups increase their visibility and credibility through press release marketing.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

440 - Small Business Ownership Readiness Assessment Sep 19, 2022

Show notes

Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez shares his thoughts and experiences, and the free Business Ownership Readiness Assessment tool, to help you determine if you are ready to launch your first small business. And it's not a matter of IF you will start your first business, but when. If you are considering starting your first business, and you want to learn more about what is required to greatly improve your probability of success, and you want to determine how ready you are to start your business, then this episode is for you. Henry shares the 8 categories of readiness, including the personality traits required success as an entrepreneur. Before you start your first business, complete the Small Business Ownership Readiness Assessment – it's your roadmap to small business success!

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

439: Cash Flow Management Sep 12, 2022

Show notes

Managing your small business Cash Flow. How do you calculate how much cash you will have and need at a future point in time, and why is this important to help you operate a profitable small business? Do you know why your P&L does not reflect how much cash you actually have in the bank? Get the free download "Cash Flow Worksheet" and "Top 10 Cash Flow Tips" on the show notes page for this episode at the TheHowOfBusiness.com. Learn how to manage and forecast your cash flow needs so that you can grow a profitable small business.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

438: Elevate Your Brand with Jennifer Holland Sep 05, 2022

Show notes

How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you! Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – an integrated brand engagement agency. Learn about the three secrets to elevating your brand and how it can help you attract and retain great team members, and get the free download "3 Brand Secrets for Success" on the show notes page for this episode at the TheHowOfBusiness.com.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The How of Business – How to start, run, grow and exit a small business.

Related Podcasts

Links

Stay Connected