The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

457 – Attention-to-Detail Skills Jan 30, 2023

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How and why you and your team should develop your attention-to-detail skills with host Henry Lopez. Henry, Serial Entrepreneur and host of The How of Business podcast, shares his thoughts, opinions and experiences related to improving your "Attention to Detail" skills, and helping your team improve their attention to detail as well. Strong attention to detail is critical to becoming a successful small business owner and operating a successful company. In your small business, it can improve productivity, help to catch mistakes, and lead to higher quality work. It will also help you notice things that you might have otherwise missed and make better decisions and identify new opportunities. In addition to developing this skill, you must develop and implement the systems and culture that ensure and value attention to detail for the things that matter.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

456 - SBA Loans with Ray Drew Jan 23, 2023

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SBA 7a Small Business Loans with Ray Drew, Managing Business Development Officer at Fund-Ex, one of the top SBA lenders in the country. Ray shares his knowledge of SBA lending, specifically the SBA 7(a) loan program, for small business owners and entrepreneurs. Ray has dedicated his entire professional career to helping small business owners navigate the intricacies of SBA borrowing. His job is to structure a customized loan solution that meets the unique needs of the business and guide the entrepreneur through the process. If you are considering starting, buying, or expanding a small business and require external funding then an SBA backed loan may be a great option for you.

455 - Starting Make Bake with Kristina Schlegel Jan 16, 2023

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Starting Make Bake with entrepreneur Kristina Schlegel. Kristina shares her entrepreneurial journey and her experiences launching Make Bake a CPG baking & food craft brand. Kristina is the founder of Make Bake, and creator of Stickies –The Stickers You Can Eat! "Our patent-pending edible decorating stickers for baking and food crafts are changing the baking game. On-trend designs moms love, fun kids won't forget." Kristina is a creative product & marketing strategist with a 20+ year track record of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses.

454 – 2023 Small Business Kick-Off Jan 09, 2023

Show notes

Tips and thoughts for success, for both aspiring business owners and exiting small business owners, as we get the new year started. Review of the previous year, goal setting, tips & thoughts on starting a new business and growing your existing small business, suggested episodes, recommended books, and inspiration ideas to help your success in 2023!

453 – Employee Recognition with Debra Corey Jan 02, 2023

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How effective employee recognition helps you develop your team and your small business (starting at 8:35) with Debra Corey. Debra is an award-winning HR Leader and author who shares her experiences and advice on how to improve employee recognition which results in improved employee retention. She introduces the 4 Golden Rules of Employee Recognition, to help you effectively recognize your employees and develop a positive culture for your small business. Debra is the author of several books on the topic of employee recognition and retention for small business, including: "Appreciate it! The Playbook for Employee Recognition", "See it. Say it. Appreciate it! – The Manager's Guide to Employee Recognition", and "Built It: The Rebel Playbook for Employee Engagement".

452 – Product Development with Henrik Johansson Dec 19, 2022

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How to conduct product development with Henrik Johansson, co-founder and CEO of Gembah, a product development platform and marketplace. Gembah's platform connects you with leading Product Designers, Manufacturers, and Supply Chain Experts from across the globe to streamline and simplify how you get your products made. From design to sourcing, Gembah guides you through everything your small business needs to scale product development. User of Gembah's platform includes Amazon Sellers and other e-commerce brands.

451 – Latest in Franchising with Giuseppe Grammatico Dec 12, 2022

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The latest in franchising with franchise consultant Giuseppe Grammatico. Latest trends in franchising, Henry's franchise evaluation approach, Giuseppe's 4-Step Franchise Freedom Process, and several free resources for you! Giuseppe is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership. He is the author of "Franchise Freedom – A New Manifesto for Your Financial and Time Freedom", and the host of The Franchise Freedom Podcast.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

450 – Text Lead Capture with Aaron Weiche Dec 05, 2022

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How to use text message marketing to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron is the cofounder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. Business communication is evolving fast and, according to Leadferno, over 89% of consumers want to 2-way message with your small business.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

449 - Employee Retention with Matt Tenney Nov 28, 2022

Show notes

Employee retention for small business owners with Matt Tenney. Matt shares his experiences and insights from his journey to becoming a leader and helping others become small business leaders, and how leadership can help you retain the best employees for your small business. Matt is the author of the highly acclaimed book "Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom.".

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

448 - 7 Deadly Sins of Speaking with Julian Treasure Nov 14, 2022

Show notes

7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with customers and employees, enhancing both leadership and business outcomes. This discussion is inspired by Julian's TED Talk on "How to speak so that people want to listen." Julian Treasure is a sound and communication expert, author, and international keynote speaker. His five TED talks have been viewed more than 130 million times, and one of them is the sixth most viewed of all time. He has been widely featured as a sound and communication expert in the world's media, including TIME Magazine, The Economist, The Times, and many international TV and radio stations and podcasts. He has been honored with both Toastmasters International's Golden Gavel Award and the International Listening Associations' Special Recognition award.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

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