The Game with Alex Hormozi

Latest Episodes:

Why Coaches Get So Much HATE | Ep 225 Aug 04, 2020

Show notes

Would you rather learn from somebody who has already done it, or figure it out yourself? Today, Alex (@AlexHormozi) talks about why an industry that can 4x a person's success, is often hated on, and a few takeaways that directly apply to your business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:59) - Analysis of coaches and mentors: they boost success by 4x.

(3:06) - Favor perception correlates favor importance with time.

(5:05) - Coaching takeaways: coach anything, favors build goodwill and knowledge.

(8:05) - Testimonials from those you help are valuable statements.

(9:01) - Be thankful and respectful to mentors and coaches.

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Why I turned down two people who offered me $50k for a single day of coaching/consulting | Ep 224 Jul 31, 2020

Show notes

Your focus determines your reality. Today, Alex (@AlexHormozi) shares with us a time when he was asked to be a coach/consultant and what was the reason he ultimately said no to these offers (even if they were willing to pay a high amount for his time).

Timestamps:

(1:45) - Better journey, better opportunities to say no, avoid distractions

(3:22) - Focus on scaling business, more of the same thing

(4:59) - Attention on other things, build onto existing model

(5:58) - Avoid shiny objects, better opportunities to say no

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The Story Behind The Story | Ep 223 Jul 28, 2020

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The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.

Timestamps:

(0:45) - Getting conviction and repetition

(2:55) - Overcoming a challenging first sale: tonality and words matter

(5:32) - Unique gym angle attracts people: private rooms, exclusivity

(6:56) - Story behind the story defines your company's identity

(7:53) - Creating a business story that others want to associate with

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How To Close Sales By Them Saying NO | Ep 222 Jul 24, 2020

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No means… Yes? Wait, what? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales.

Timestamps:

(1:20) - Upsells drive profit by getting clients to say yes.

(2:07) - Example of sales trick with earmuffs and coats.

(5:09) - Close sales by directly asking clients what they want.

(7:58) - Utilize upsells in business for additional revenue.

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"Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 221 Jul 21, 2020

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Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage.

Timestamps:

(1:10) - Targeting, steps, and offer: ways to increase lead quality.

(2:47) - Application and value first: more ways to increase lead quality.

(5:07) - Understand business model, start wide, monetization structures, etc.

(7:58) - Keep tweaking to improve lead quality process.

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The 5 Stages of Niche Hopping... | Ep 220 Jul 17, 2020

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You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work.

Timestamps:

(1:16) - Alex's failed attempt at owning multiple businesses for more money.

(3:08) - 5 stages of Niche Hopping: optimism, pessimism, despair, perseverance, achievement.

(6:54) - Confronting head problems is key to achieving eight-figure goals.

(9:05) - Winning requires sticking through tough times when others give up.

(10:59) - Gym Launch's success through continuous testing and improvement.

(13:54) - Focusing on one niche, persevering through challenges for mastery.

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Guest Spot on Franchise Secrets Jul 10, 2020

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Listen in as Alex guest stars on the "Franchise Secrets" podcast.

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State of The Union- The Gym Industry & Gym Launch | Ep 219 Jul 07, 2020

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Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry.

Timestamps:

(1:57) - Market outlook: rough year ahead due to current circumstances

(5:06) - Driving growth in fitness industry amidst new habits

(7:47) - Alex explains why his company adapted to online model

(13:51) - Online model surpasses gym revenue and profit in 4 months

(17:39) - Unknown if fitness industry improves; online model more scalable

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Margin Madness | Ep 218 Jul 03, 2020

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Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.

Timestamps:

(1:00) - Alex shares story about co-worker's costly discount mistake

(4:04) - Improve sales skills, avoid fixed mindset and price changes

(6:16) - Know business costs, don't negotiate with "terrorists", protect margins

(7:38) - Learn to sell better, provide payment plan, protect margins

(11:20) - Alex shares secret to negotiating prices and discounts

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The Sweet Spot | Ep 217 Jun 30, 2020

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Balance is not found, it’s created. Today, Alex (@AlexHormozi) talks about finding the right balance between the performance and role when it comes to managing your employee’s workflow. He also shares the metrics that are needed to find the balance.

Timestamps:

(0:45) - Manage roles through balanced metrics, balancing performance and role.

(2:17) - Define metrics to push individuals for better performance.

(4:06) - Find the sweet spot between positive and negative aspects.

(5:53) - Train employees with two metrics to maintain high-level performance.

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