The Game with Alex Hormozi

Latest Episodes:

How to get Cheaper Leads | Ep 245 Oct 30, 2020

Show notes

The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:51) - 3 pieces for cost per lead: CPM, CTR, CPC

(5:22) - Alex explains how these 3 pieces determine cost per lead

(6:50) - When running paid ads, understand platform dynamics and competition

Follow Alex Hormozi’s Socials:

M-A-G-I-C Offer Formula | Ep 244 Oct 16, 2020

Show notes

Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace.

Timestamps:

(1:35) - Alex explains M.A.G.I.C Formula acronyms

(3:38) - Use formula for quick offer variations in monetization

(6:37) - B2B marketing requires less offer variation compared to B2C

Follow Alex Hormozi’s Socials:

The 6 Ways to Get More Clients | Ep 243 Oct 13, 2020

Show notes

Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame?

Timestamps:

(1:07) - 1st-3rd ways: paid advertising, outbound, referrals

(4:32) - 4th-6th ways: affiliates, earned media, owned media

(5:52) - High-volume consistent action is crucial but not easy

(8:15) - Alex discusses pros and cons, focuses on paid vs. outbound

(11:56) - Keep current method, systemize it, add more ways to get clients

Follow Alex Hormozi’s Socials:

Chiro Mousetrap Breakdown | Ep 242 Oct 09, 2020

Show notes

Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions.

Timestamps:

(1:42) - Chiro business doubles leads by changing copy to "scan type"

(2:54) - Position $260 scan as free & simplify payment option

(5:15) - Friend Tim practices 3 nuggets, emphasizes overall value

(6:46) - Layer offers, optimize sales funnel for better results

Follow Alex Hormozi’s Socials:

Gossip is A Gift [3rd Time's The Charm] | Ep 241 Oct 02, 2020

Show notes

Have you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs.

Timestamps:

(1:31) - Basic concept of gossip, its relation to communication, and its benefits

(2:35) - Gossipers are starved of authentic communication, but capable of it

(5:39) - Instead of gossiping, make person aware and suggest improvements

(7:03) - As leaders, create environment for honest conversations to happen

(8:32) - Gossiping is brutally honest feedback for improvement

Follow Alex Hormozi’s Socials:

Hourly Rate Magic | Ep 240 Sep 29, 2020

Show notes

The more skills you've got, the more money you have. Today, Alex (@AlexHormozi) breaks down how we can find our actual hourly rate, and gives advice on how we can enhance both our skillset and how much we earn if we continue practicing.

Timestamps:

(0:58) - Formula for calculating actual hourly rate

(1:48) - Use hourly rate to quantify activities or value time

(3:11) - Quantify purchases in reverse in terms of time

(4:53) - Skipped money-making activities due to ego and cost

(7:26) - Entrepreneurial journey: practicing higher-level skills with leverage

Follow Alex Hormozi’s Socials:

$50k Consulting in a Nutshell [This is 🔥 for anyone who understands strategy] | Ep 239 Sep 25, 2020

Show notes

Profit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine.

Timestamps:

(1:39) - Decrease business complexity, improve front and backend.

(6:21) - Factors for front and backend; Alex shares scaling mistake.

(11:59) - Bigger business needs simplicity for scalability.

(15:59) - Create leverage, simplify backend for more profit.

(17:16) - Greater arbitrage = more money and profit in the end.

Follow Alex Hormozi’s Socials:

The "Size of The Pie" Fallacy | Ep 238 Sep 22, 2020

Show notes

Just remember that basically. No one knows you. Even when you think everyone does, no one does. Today, Alex (@AlexHormozi) talks about one of the earlier mistakes he’s made in his career which is not understanding how big the marketplace is and the players in the industry. He also talks about how you can avoid thinking that all eyes are on your business and unnecessary “peer” pressure.

Timestamps:

(1:48) - Pie size realization: avoid fixation on one competitor.

(3:04) - Focus on few competitors leads to confusion; be proactive.

(5:02) - Open-mindedness: many businesses, different platforms.

(7:10) - Remember, you're not as well-known as you think.

Follow Alex Hormozi’s Socials:

If You're Not Growing, Look For This | Ep 237 Sep 18, 2020

Show notes

Most times when you change things, nothing happens… Today, Alex (@AlexHormozi) talks about changing the way you perceive deficiencies in your business, what are the actual root causes of these deficiencies, and why skipping the basics will lead to your business’s failure.

Timestamps:

(0:54) - Deficiencies due to people not following basic steps.

(3:44) - Lack of basic steps leads to bottlenecks. Remind, not create.

(4:33) - No need for fancy. Remind team, don't teach. No new things.

Follow Alex Hormozi’s Socials:

Crash Course On Learning Sh*t Fast | Ep 236 Sep 15, 2020

Show notes

Most of being an expert is never not doing the basics so many times. Today, Alex (@AlexHormozi) talks about a very simple but effective way how you can learn things fast without having to place too much time and effort and how this method will ultimately force growth.

Timestamps:

(2:30) - Learn faster: read and listen to audiobook simultaneously.

(3:43) - Hearing and visual memory: words as you read.

(5:48) - Read multiple books at once, find better ones.

(8:20) - Test understanding: explain or say "just read book."

Follow Alex Hormozi’s Socials: