The Game with Alex Hormozi

Latest Episodes:

Life Changing Money Beliefs | Ep 285 Mar 23, 2021

Show notes

It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:29) - Gym Launch, stuck in rough place, refund rate obstacle

(4:38) - Alex's perception shift: "Just have to make money"

(6:24) - Successful people always in mindset of generating money

(10:13) - Risks are unforeseeable, ask "How can I make money?"

(12:17) - Warren Buffet's "owner earnings" change perspective on money/business

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Affiliates of New Business | Ep 284 Mar 16, 2021

Show notes

Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.

Timestamps:

(0:43) - Product lines, upsells, downsells, and their differences

(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes

(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer

(6:01) - Reason #3 - All profit, earn revenue through negotiation

(7:02) - Incredibly flexible, find alternative solutions to satisfy clients

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When It gets Easy Go Hard - Fat Pitch | Ep 283 Mar 11, 2021

Show notes

Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.

Timestamps:

(1:37) - Alex's story: Invited to mastermind, advised to accelerate business.

(4:25) - Attendees recognized potential: 10x business before it's late.

(6:44) - Issue in internet culture: Belief of multiple revenue streams.

(9:53) - Seize the opportunity: Step up and give your all.

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Damaging Admissions | Ep 282 Mar 09, 2021

Show notes

Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.

Timestamps:

(1:29) - Game-changing tactic: using "BUT" to persuade clients

(3:38) - More negatives at the start make statements believable

(6:08) - Negative reviews give credence to positive aspects

(7:10) - Warning about extreme effects enhances believability of achievement

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The Perfect Business | Ep 281 Mar 02, 2021

Show notes

Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.

Timestamps:

(2:25) - Factors: unique, expensive, and sticky air

(6:02) - Markets built on information advantages and inefficiencies

(9:45) - Characteristics: risk-averse, long-term thinking, unteachable character

(14:58) - Building value, not getting rich quickly

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$1.2M Avoidable Mistake | Ep 280 Feb 25, 2021

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Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake.

Timestamps:

(1:05) - Gym owners lack data tracking, unaware of churn and profit.

(3:17) - Advice: Don't take on too much at once.

(4:52) - Keep business simple for it to grow big.

(6:00) - Learn to say no, emotions affect decision-making.

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Money Talk - How to Retire by The Age of 40 | Ep 279 Feb 23, 2021

Show notes

You don't need to make a million dollars a year to be in the top 1%. Today, Alex (@AlexHormozi) discusses wealth, the tactics you can use in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:44) - Desire to be in the top 1% of wealth bracket

(2:15) - People outliving their means is a common mistake

(4:44) - Alex explains his "1% pyramid" model

(10:45) - Consider income and time to save thousands monthly

(13:48) - Alex's simple retirement calculator for your use

(14:34) - Percentage of income spent determines how quickly you earn

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$1M Mistake #2 - Firing 20 People Because of A Bad Call | Ep 278 Feb 18, 2021

Show notes

Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.

Timestamps:

(0:30) - Realized 4 people doing work of 25 in supplements company

(2:48) - Lesson #1: Lack of experience hindered individual growth. Lesson #2: Irrelevant service business experience.

(5:17) - Hired new director to optimize employee utilization after mass firing.

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How To Avoid Bad Partnerships | Ep 277 Feb 16, 2021

Show notes

It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.

Timestamps:

(1:25) - 1st reason: No partners, no terms or agreement

(3:56) - 3 pillars of a business: acquisition, product, operations

(8:58) - Small businesses think and act small

(11:39) - Bonus fact: Married couples in business last longer

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The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 276 Feb 11, 2021

Show notes

Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.

Timestamps:

(1:03) - 2 ways to grow a business: Acquisition & sub-factors

(3:45) - Business growth through customer LTV increase

(6:54) - 5 ways to increase backend: price, cost, resells, cross-sells, upsells

(11:08) - Exercise goal: clarity, not overwhelm, for business growth

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