The Game with Alex Hormozi

Latest Episodes:

Branding vs Direct Response | Ep 505 Mar 02, 2023

Show notes

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:20) - Main difference between Branding vs Direct Response

(3:02) - Branding can be a potential opportunity for maximizing value.

(5:59) - It’s very rare to find a “Direct Response” company these days

(9:13) - Give people the words that describe your brand instead of redefining it yourself

(13:24) - There aren’t enough older people to pass on their advice

(15:29) - Goodwill compounds faster than revenue

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(This episode is a re-run. Original airdate was March 24, 2022)

4 Traits of an Entrepreneur | Ep 504 Feb 28, 2023

Show notes

“The hardest thing to know is what you don't know.” Today, Alex (@AlexHormozi) talks about the four frameworks he and his company use to analyze the skill of an entrepreneur and how these frameworks tell them how good of an entrepreneur the person is and how much we're willing to bet on the fact that they're gonna be successful.

Timestamps:

(2:32) - 1st Trait: Surround yourself with people wealthier than you

(3:46) - 2nd Trait: Pay to learn and develop your skills

(6:28) - 3rd Trait: Get people to do other tasks for you

(8:55) - 4th Trait: Be in an environment where you can prove your skill

(11:07) - Assess which trait you’re lacking in & work on it

(12:03) - Ignorance & 2 ways to figure out what’s possible

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Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 503 Feb 25, 2023

Show notes

“Once you basically figure out the model, you can copy and paste a tremendously personalized solution to many people.”. Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about big plans and goals for Acquisition.com, gives advice on making a company investable, and how creating a licensable model for local businesses can provide incredible value. This is part 1 of the interview.

Check out the episode on Anik Singal’s YouTube Channel!

Timestamps:

(1:01) - Alex shares his big plans and goals for Acquisition.com

(7:07) - On building simple, traditional information businesses that provide value & best outcomes

(9:26) - The goal of Acquisition’s portfolio companies & advice on making a company investible

(16:03) - How can we make our product offerings more valuable for customers?

(18:30) - On creating a licensable model for local businesses to use our system

(20:31) - Key product offerings and revenue sources for Gym Launch when it was sold

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Why You Should Stay Poor to Succeed | Ep 502 Feb 23, 2023

Show notes

Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you.

Timestamps:

(0:41) - What is “Inversion Thinking” anyway?

(1:36) - Ways #1-9 - Start tomorrow, blame your circumstances...

(5:30) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich...

(13:02) - Ways #19-28 - Repeat your mistakes, assume you are always right...

(21:45) - The power of inversion thinking when it comes to taking advice from poor people

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(This episode is a re-run. Original airdate was May 10, 2022)

How to Network with Billionaires | Ep 501 Feb 21, 2023

Show notes

It’s all about stacking goodwill. Today, Alex (@AlexHormozi) answers the question “how do I get connected with people who are far ahead of me?” and shares with us the exact thing he did to gain the trust of these people and improve his networking skills.

Timestamps:

(0:38) - Ignorance is the highest cost in your success

(2:49) - Providing value is how you connect with people above you

(4:51) - There are two options when it comes to networking with successful people

(9:56) - Do the work first. Trade skills for more skills.

(11:36) - Rules to remember when providing value or favors

(12:58) - People who give move faster in life than takers

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Ignorance, Difficulty in Scaling, and Finding Talent (on BiggerPockets) Pt. 2 - Aug '22 | Ep 500 Feb 18, 2023

Show notes

The biggest threat you have to your business is ignorance. Today, join Alex (@AlexHormozi) as he guests on BiggerPockets to talk about the difficult stage when it comes to scaling, bringing more value and money, and finding the right talent for your team. This is part 2 of the interview.

Check out the episode on BiggerPockets’ YouTube Channel!

Timestamps:

(0:21) - Finding the right talent for your team

(5:18) - Difficulty in reaching millions & the toughest stage in scaling

(13:42) - Advice on bringing more value to your employer & making more money

(19:14) - The hardest part in the beginning of entrepreneurship is ignorance

(27:03) - How does the money come in the door? Where do you start?

(30:32) - Alex answers some quick-fire questions & shares his opinion on TikTok

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How I Made My First Million | Ep 499 Feb 16, 2023

Show notes

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.

Timestamps:

(1:24) - Starting with a clean slate after going downhill

(7:05) - No matter what life hits you with, always move forward

(16:32) - Things were starting to get worse

(20:08) - Switching gears & the birth of Gym Launch

(23:52) - The foundation of your business matters

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(This episode is a re-run. Original airdate was April 5, 2022)

When I Built 4 Businesses in a Row | Ep 498 Feb 14, 2023

Show notes

“You need someone who has skin in the game.” Today, Alex (@AlexHormozi) shares with us the frameworks and lessons he learned from the many mistakes that led to those four businesses in a row so that you can use them too to grow your business!

Timestamps:

(0:57) - My 1st business, Gym Launch, & the lessons I've learned

(18:03) - Creating my 2nd business: Prestige Labs & why I regretted it

(27:28) - Diving into software as my 3rd business after Prestige Labs

(35:20) - My 4th & current business (aka that I’ll do for the rest of my life): Acquisition.com

(40:28) - Get the right person in the right seat doing the right playbook on the first shot

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It’s All About the “Not Being Cute” Approach (on BiggerPockets) Pt. 1 - Aug '22 | Ep 497 Feb 11, 2023

Show notes

“The ability to work itself is trainable…” Today, join Alex (@AlexHormozi) as he guests on BiggerPockets and talks about ways to earn six figures, identifying your customer profile, his thoughts on online millionaire gurus, the skill of hiring, the “don’t be cute” approach, and more. This is part 1 of the interview.

Check out the episode on BiggerPockets’ YouTube Channel

Timestamps:

(0:37) - Quick background on Alex & getting to know facts about him

(8:50) - Alex’s thoughts on online millionaire gurus & the “don’t be cute” approach

(15:03) - Ways to get to six figures & identifying your customer profile

(26:33) - Finding like-minded people in his entrepreneurial journey

(29:56) - Scaling up your business & learning the basics

(32:11) - The skill of hiring well and its problem

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My Journey from a DUI to $3M | Ep 496 Feb 09, 2023

Show notes

Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.

Timestamps:

(0:53) - What my life looked like prior leading to my DUI

(6:52) - It's about not being afraid to take certain decisions

(8:56) - 2 takeaways: Most people don’t regret doing things & you have to be confident with the decisions you make

(10:26) - Going all-in with Gym Launch and the decisions that were left to move forward

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(This episode is a re-run. Original airdate was March 21, 2022)