The Game with Alex Hormozi

Latest Episodes:

Legacy Is A Myth | Ep 580 Aug 29, 2023

Show notes

"We're wishing for something that will literally never happen.” Today, Alex (@AlexHormozi) discusses his belief in optimistic nihilism and how he uses mental frameworks to manage stress and anxiety in entrepreneurship. He argues that legacy is a myth and that understanding our insignificance can lead to better decision-making.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(4:33) - No inherent meaning, like weather

(5:12) - If it doesn't matter in 500M years, doesn't matter

(10:05) - Legacy doesn't matter

(12:23) - Leaving things to kids doesn't benefit them

(13:50) - Law of large numbers

(14:52) - Imagine bad things happened a thousand times before

(16:57) - Exercise: Failure resume

(18:52) - The only real legacy is leaving the human race better

Follow Alex Hormozi’s Socials:

The Pressure to Innovate: How Challenges Drive Success (on Real Talk with Zuby) Pt.1 - June ‘23 | Ep 579 Aug 26, 2023

Show notes

"That first one is zero to one. That's the hardest. And that's where I think most of the life lessons are.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to share his journey from starting a chain of gyms to selling multiple companies for millions of dollars. He emphasizes the importance of education and how it can't be taken away from you. This is part 1 of the interview.

Check out the episode on Real Talk with Zuby’s YouTube Channel!

Timestamps:

(4:23) - Teenage angst and parental approval.

(10:02) - Seeking father's approval and depression.

(26:48) - Opening gyms without fronting money.

(34:36) - Financial desperation and risky decisions.

(48:29) - Lessons from financial ups and downs.

Follow Alex Hormozi’s Socials:

The One Problem Every Entrepreneur Has… | Ep 578 Aug 24, 2023

Show notes

"Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business." Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.

Timestamps:

(1:51) - Differentiate team members' strengths, weaknesses, and roles.

(4:13) - Employee accountability and problem-solving skills.

(6:58) - Brand managers prioritize customer experience improvement.

(9:16) - Set high standards to attract top talent to your team.

Follow Alex Hormozi’s Socials:

(This episode is a re-run. Original airdate was April 20, 2021)

Part 11: Advertising in Real Life and The Roadmap | $100M Leads Book Aug 19, 2023

Show notes

“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(1:08) - Get Started

(6:13) - Advertising in Real Life

(15:05) - The Roadmap

(20:14) - Decade in a Page

(25:57) - Free Goodies & Closing Credits

Follow Alex Hormozi’s Socials:

Part 10: Affiliates and Partners | $100M Leads Book Aug 19, 2023

Show notes

“The more they think the other steps will help them solve their larger problem, the more likely they are to buy them.” In this episode, Alex (@AlexHormozi) talks about the importance of affiliates and partners in scaling a business. He shares his strategies for picking the right affiliates, making them offers, and keeping them advertising.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:54) - Affiliates & Partners

(3:33) - How Affiliates Work & Strategies Used

(16:18) - Launch To Activate Affiliates

(26:02) - Real-life Case Studies

(32:48) - Conclusion

Follow Alex Hormozi’s Socials:

Part 9: Employees and Agencies | $100M Leads Book Aug 19, 2023

Show notes

“This isn’t about brains, it’s about guts.” In this episode, Alex (@AlexHormozi) talks about how to effectively use employees and agencies to enhance your lead generation efforts. He also shares his unique spin on using agencies and offers insight into how to train employees to become effective lead-getters.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(3:01) - How Employees Work

(7:51) - How To Get Employee Leads

(17:32) - How Agencies Work

(23:16) - How To Use an Agency

Follow Alex Hormozi’s Socials:

Part 8: Customer Referrals | $100M Leads Book Aug 19, 2023

Show notes

“You’re only limited by your creativity.” In this episode, Alex (@AlexHormozi) discusses the importance of customer referrals and how to leverage them to grow your business. He breaks down the different types of lead-getters and explains how to build a referral-based lead-generation machine.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:57) - Get Lead Getters

(5:42) - Customer Referrals

(18:33) - Get More People Better Results

(24:58) - Asking For More Referrals

Follow Alex Hormozi’s Socials:

Part 7: Core Four on Steroids | $100M Leads Book Aug 19, 2023

Show notes

“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:00) - Introduction

(2:15) - Doing More

(5:08) - Getting Better

(9:15) - New Places In New Ways

(13:10) - Conclusion

Follow Alex Hormozi’s Socials:

Part 6: Run Paid Ads | $100M Leads Book Aug 19, 2023

Show notes

“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:58) - Run Paid Ads I: Making Ads

(11:32) - Elements Of Making an Ad

(34:19) - Run Paid Ads II: Monetizing Ads Efficiently

(45:47) - Personal Lessons from Paid Ads

Follow Alex Hormozi’s Socials:

Part 5: Cold Outreach | $100M Leads Book Aug 19, 2023

Show notes

“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:40) - Cold Outreach

(8:13) - Building a List

(11:18) - Personalize

(16:43) - Volume

(29:31) - Benefits Of Using Cold Outreach

Follow Alex Hormozi’s Socials: