The Game with Alex Hormozi

Latest Episodes:

The 5 Phases of Niche Hopping | Ep 602 Oct 19, 2023

Show notes

You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:08) - Personal story of lack of focus and its consequences

(2:55) - The 5 Phases of Niche Hopping

(8:31) - Encouragement to stick with one niche and become better

(10:24) - Importance of testing and improving processes

(11:36) - Avoid being spread too thin; don't mix strategies

(14:07) - Choose one niche and stick with it, don't bail.

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(This episode is a re-run. Original airdate was July 17, 2020)

I Helped 6 Business Owners Make More Money | Ep 601 Oct 17, 2023

Show notes

"The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more.

Timestamps:

(1:45) - Lead generation strategies.

(4:11) - Cutting toxic friendships.

(8:41) - Resetting boundaries with family.

(9:56) - Offering free value to pay offers.

(11:53) - Trust and increasing conversion rates.

(14:50) - Finding Your Niche

(18:12) - Semi private model.

(22:07) - Doing six-week transformations.

(25:26) - Brand deals and the crypto space.

(31:05) - Goals and relationship compatibility.

(32:30) - Settling for a $45,000 employee.

(34:54) - Scaling and attracting talent.

(38:25) - Getting the commission breath.

(40:55) - Moving through the org.

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Ignoring Doubt and Embracing Success (with Flex Lewis) Pt. 2 - March ‘23 | Ep 600 Oct 14, 2023

Show notes

“So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned it into work rather than enjoyment.

Check out the episode on Straight Outta Lair’s YouTube Channel!

Timestamps:

(1:08) - Monetizing passion and work.

(3:14) - Training with others for growth.

(9:37) - Seasons of doing deals and a season of "no".

(14:08) - Identifying business constraints.

(20:14) - Turning a hat back to front and hustling.

(28:43) - Losing time in younger generation.

(30:35) - Volume begets quality.

(34:47) - Picking the right opportunity vehicle.

(36:50) - Chasing low-hanging fruits and leveraging for success.

(42:16) - Entrepreneur seasons and commitments.

(45:47) - Don't stop in the game.

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How to Print Endless Money and Get Rich Forever | Spotify Video Exclusive Oct 13, 2023

Show notes

"The reality is you don't get customers to make sales. You make sales to get customers." Today, Alex (@AlexHormozi) shares his experience and knowledge on building fortunes and creating recurring revenue. He emphasizes the importance of transitioning from the selling business to the reorder business, where customers continue to pay month after month. He explains that the key to wealth is understanding time and harnessing it as an asset.

Timestamps:

(0:29) - Importance of recurring revenue in wealth building

(1:51) - Understanding wealth and harnessing time as an asset

(3:11) - Creating a valuable product customers keep paying for

(5:00) - Goal: get customers, not just make sales

(6:15) - Improving product/service based on customer feedback

(7:35) - Retaining customers and controlling money flow

(8:19) - Mistake: selling without improving the product

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Jacked or Shredded? | Ep 599 Oct 12, 2023

Show notes

Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.

Timestamps:

(1:58) - Skill development through consistent action

(4:00) - Importance of knowledge and learning from mentors

(7:15) - Value of earning while learning and gaining experience

(10:29) - Self-awareness and adjusting expectations in business and fitness

(13:17) - Intrinsic motivation vs extrinsic motivation

(14:46) - Consistency beats intensity

(16:10) - Liking business for success

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(This episode is a re-run. Original airdate was Oct. 12, 2021)

I Doubled A Business In 60 Days To Show It’s Not Luck | Ep 598 Oct 10, 2023

Show notes

Watch the YouTube version of this episode HERE

"Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made.

Timestamps:

(1:06) - Explanation of key terms: show, offer, close, cash, units

(5:12) - #1-2: Low show rate & Multitasking inefficiencies

(8:01) - #3: Low close rate

(9:22) - #4-5: Ineffective reminders & Low cash collected

(10:24) - Ineffective discovery, need to dig deeper

(11:10) - Ask why customers want the product/service

(14:21) - Delivery of message is important, tone and emphasis

(20:09) - Culture fit and tactical knowledge in hiring process

(23:59) - Optimize sales script, handle objections

(27:24) - 40% sales improvement, 80% offer rate, 41% close rate

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Overcoming Hardships and Pursuing Growth (with Flex Lewis) Pt. 1 - March ‘23 | Ep 597 Oct 07, 2023

Show notes

"You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose.

Check out the episode on Straight Outta Lair’s YouTube Channel!

Timestamps:

(4:09) - Living with conviction

(8:59) - How Alex got into entrepreneurship

(11:01) - Starting and scaling fitness businesses

(15:18) - Learning from failures is crucial

(19:02) - Entrepreneur takes risks, overcomes adversity

(26:05) - Desperation can lead to innovation

(32:13) - Overcoming adversity leads to success

(33:55) - Embrace challenges for personal growth

(38:42) - Finding meaning in life

(41:47) - Approval from others is fleeting

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A Day In The Life of Alex Hormozi | Spotify Video Exclusive Oct 06, 2023

Show notes

"Because you either win or you learn, and both of those get you closer to wherever it is you want to go.” Today, join Alex (@AlexHormozi) as he takes us through a day in his life, sharing his inspiring journey from gym ownership to becoming a thriving entrepreneur and speaker. Throughout, he underscores the vital roles of continuous learning, unwavering patience, and adaptability in the pursuit of success.

Timestamps:

(0:00) - Entrepreneur's chaotic day: travel, negotiations, gym, rest.

(2:51) - Niche, branding, podcast, strategy, live drawing.

(6:19) - Building a brand means cultivating audience-friendly associations.

(8:07) - Movie-like presentations, talent, controllable factors, importance.

(9:42) - Happiness, interests, book preview, wife's involvement.

(12:05) - Building exceptional things needs patience

(14:59) - Alex reflects on life, music, Johnny Cash, sandals, behavior.

(18:04) - Rational sales, buying styles, decisions, seizing opportunities

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No Half Measures | Ep 596 Oct 05, 2023

Show notes

"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.

Timestamps:

(1:25) - Old must die for the new to live; commit fully.

(4:00) - Act boldly now to dominate future markets; no half measures.

(6:50) - Procrastination leads to bigger problems; take action now.

(8:30) - Embrace change for growth; no other option.

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(This episode is a re-run. Original airdate was June 20, 2019)

I Reverse Engineered the Perfect Business | Ep 595 Oct 03, 2023

Show notes

Watch the YouTube version of this episode HERE

"You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark.

Timestamps:

(2:37) - The 3 Important Variables

(4:10) - Leadership Team In Place Running Day To Day

(15:09) - Marketing Without The Face Of The Founder

(18:06) - Delivery Without The Face Of The Founder

(22:25) - Multiple Reliable Acquisition Channels

(31:36) - Reliable Recurring Revenue

(40:19) - Diverse Customer Base

(45:20) - Automated Metric Tracking

(52:22) - High Cash, Profitable, Growing

(59:38) - Audit Ready Financials

(1:03:29) - 5MM+ in EBITDA