The Game with Alex Hormozi

Latest Episodes:

The *GASP* & Teaching High Ticket Sales | Ep 147 Sep 04, 2019

Show notes

"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeople.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:51) - Explain to salespeople: we know more than incoming staff.

(2:38) - If no gasp at price, price not high enough.

(5:21) - Get the gasp upfront to make everything else cheaper.

(6:09) - People pay for attention; sell to goal, not specific program.

(9:24) - Don't be afraid of no to big one.

(11:00) - More invested, more successful outcomes.

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Gym Launch's Greatest Failures... and what I learned | Ep 146 Aug 28, 2019

Show notes

"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others.

Timestamps:

(1:00) - Stepped too far from gym launch, resulting in problems.

(2:49) - Expected cold traffic to act like warm traffic.

(5:04) - Wait until capacity exceeds utilization ability.

(6:48) - Listened to a small group of customers wanting more things.

(7:50) - Failed to articulate hybrid well to existing community.

(9:37) - Opening up to trainers made gym owners feel disenfranchised.

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How to Work | Ep 145 Aug 22, 2019

Show notes

"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different levels of work ethic. He shares personal stories and examples of how individuals can learn to work more effectively and efficiently and ultimately succeed in their endeavors.

Timestamps:

(1:38) - How to identify those who will succeed?

(4:35) - The four levels of work ethic.

(8:27) - The more you work, the better you get.

(10:09) - Train level ones to work better.

(12:33) - Share your story to teach hard work.

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How to Have Your "In-Gym" Cake & Eat it Too | Ep 144 Aug 21, 2019

Show notes

"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto," which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths depending on the answer to that question.

Timestamps:

(1:20) - Want in-gym community?

(3:51) - Add hybrid level, increase profit.

(5:41) - Have gym? Start side business.

(7:00) - Existing gym more profitable by adding hybrid.

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How to be Unreasonable When Facing Pain | Ep 143 Aug 13, 2019

Show notes

"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in, which means you have an unreasonable response to trauma and unreasonable response to pain." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.

Timestamps:

(0:51) - People crumble when things get tough.

(3:03) - Don't let adversity beat you.

(5:26) - Winning is all that matters.

(7:45) - How you respond to pain dictates your success.

(10:42) - Choose between success and pity.

(12:36) - Use hardship as fuel to win harder.

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F*ck "End of Week" | Ep 142 Aug 08, 2019

Show notes

"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasizes the importance of speed in executing decisions and getting things done in order to improve one's business. He encourages entrepreneurs to prioritize effectively, set deadlines, and push back on excuses to achieve faster growth and success.

Timestamps:

(1:23) - Success comes from shortening the idea-to-implementation loop

(2:58) - Faster execution improves the organization

(5:09) - Test and improve ideas, not just follow the playbook

(7:12) - Improve speed in solving problems and improving things

(8:33) - Solutions to problems should happen today, not in weeks/months.

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Average Cost & Revenue per Member -- Industry Averages | Ep 141 Aug 01, 2019

Show notes

"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gyms had larger amounts than the large, medium, and small, and then the leaders had significantly more margin than the other three.” Today, Alex (@AlexHormozi) discusses the importance of pricing and how it can significantly impact a gym's profit. By analyzing industry reports, he found that higher prices resulted in higher profit margins and that discounting was not good for business.

Timestamps:

(0:46) - Profit differences were due to pricing, not churn or acquisition.

(3:12) - Leaders did not offer discounts as a trend.

(5:26) - You can choose how much money you make per customer.

(7:26) - Math is boring but crucial to making money.

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Unlock the Power of Boring | Ep 140 Jul 30, 2019

Show notes

"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) emphasizes the importance of doing boring work consistently to achieve success. He explains that simple tactics, such as making compelling ads and consistently working leads, are often overlooked but yield significant results when done consistently over time.

Timestamps:

(0:45) Boring work is powerful because consistency is underrated for success.

(3:06) Grit: how to deal with failure and stick things out.

(5:43) Unlearn old characteristics to start new business.

(8:03) Consistency matters more than intensity any day of the week.

(11:41) Discounting simple tactics causes failure; focus on fundamentals.

(14:16) Doing boring work yields unboring results.

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✅How To 2.5x the Profit Per Member ✅ | Ep 139 Jul 26, 2019

Show notes

"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the most powerful profit lever in business: pricing. He shares data-backed findings from Patrick Campbell, who owns two SaaS companies, and explains how adding value to existing services and implementing upsells can significantly increase profitability without fundamentally changing the business model.

Timestamps:

(1:46) - Double customers, double everything already there.

(3:51) - Pricing is a more powerful profit lever.

(5:35) - Scale pricing without incurring service costs.

(9:11) - Enhance value, decrease churn, increase profits.

(11:36) - Add a single upsell to core for extra profit.

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How to Keep Pushing Hard Years Later... | Ep 138 Jul 19, 2019

Show notes

"Effort counts twice in the achievement category. It's just like how long you will stick with it." Today, Alex (@AlexHormozi) discusses his motivations for his work, how he deals with feeling overwhelmed, and how he stays focused on his goals. He also shares personal stories and insights into the mindset of successful entrepreneurs.

Timestamps:

(1:03) What keeps you motivated?

(2:25) Creating income opportunities

(3:44) Motivated by fear, not gain

(7:29) Staying focused on goals

(11:35) Amazing what you can do with no choice

(13:44) Achieve more with medium effort

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