The Game with Alex Hormozi

Latest Episodes:

Is Churn Dead?? | Ep 167 Nov 27, 2019

Show notes

"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:49) - Rich people think about what poor people don't.

(3:14) - Focus on leading indicators of churn, as it is a late sign of issues.

(6:19) - Customer expectations and transparency.

(8:35) - Qualifications can change results and require less effort.

(11:56) - Onboarding is a leading retention indicator.

Follow Alex Hormozi’s Socials:

"Im Poor Because Im a Good Person" Bullsh*t | Ep 166 Nov 22, 2019

Show notes

"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.

Timestamps:

(0:48) - Make an offer that converts. Upselling isn't illegal.

(3:35) - Inform clients of options to get what they want.

(6:23) - Market offers that convert. Sell helpful products. Keep testing.

(7:37) - Trainers' poor money mindset; give up morals to make money.

(8:43) - Clarify priorities, present information, help make informed decisions.

Follow Alex Hormozi’s Socials:

Cut the Fat | Ep 165 Nov 20, 2019

Show notes

"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing well. He emphasizes the importance of understanding cultural fit and provides tips for re-onboarding employees who lack the necessary skills to perform well.

Timestamps:

(1:45) - Replace poor performers; disrespectful or uncommitted employees should leave.

(3:52) - Poor performance is due to communication, skill, or motivation issues

(5:44) - Scaling service requires scaling culture and values

(7:59) - Respect authority to avoid termination. Communication may not be understood.

(12:25) - Clear path to success motivates employees to perform well

(14:58) - Team members must consistently perform to earn game time.

Follow Alex Hormozi’s Socials:

$50Billion Lessons From The Former Head of Pricing/Packaging/Product at Vista | Ep 164 Nov 15, 2019

Show notes

“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers to identify traits of good and bad customers, setting proper expectations to avoid customer disappointment, and focusing on high-lifetime value customers. He also shares insights on how to amplify value and build trust with prospects through expectation management.

Timestamps:

(2:04) - Score leads by value-based characteristics and behaviors.

(6:08) - Qualify customers to cut inflow and reduce escalations.

(10:28) - Analyze data from lost customers to identify traits of good/bad customers.

(12:32) - Overdeliver value by demonstrating necessary skills for using your service.

(14:07) - Sell towards behavior, sustainability, and long-term change instead of hot selling.

(16:08) - Set proper expectations to avoid customer disappointment.

Follow Alex Hormozi’s Socials:

Leveling Up- Why We Get Stuck | Ep 163 Nov 14, 2019

Show notes

"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepening skills, as well as developing character traits such as focus, patience, and consistency to consistently execute those skills. He also emphasizes the need to prioritize and say no to shiny objects in order to achieve success.

Timestamps:

(0:22) Stack skills in deficiencies, find them, learn new skills.

(4:54) - Consistency's not a skill, it's a character trait.

(6:59) - Learn character traits to consistently execute acquired skills. Focus & patience.

(8:35) - Beware of the woman in the red dress.

(13:18) - Successful at anything, not everything.

(14:55) - Effort to maintain muscle vs. make muscle increases dramatically.

Follow Alex Hormozi’s Socials:

Does Your Marriage Make You Money? [Successful Frameworks] | Ep 162 Nov 06, 2019

Show notes

“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they discuss the importance of the shared mission, shared values, and complimentary skillsets in successful marriages and business partnerships. They also provide insights on the cheerleader vs fullback concept, making the first dollar together, and the definition of freedom for entrepreneurs.

Timestamps:

(2:06) - 3 things for a successful marriage and business partnership.

(6:53) - Cheerleader vs fullback concept by Gary V.

(10:29) - First dollar together increases the likelihood of staying married.

(12:17) - Society's definition of freedom vs entrepreneur's reality.

(16:09) - Marriage is a partnership with priority, a partner in war.

(20:26) - Helping partner and telling spouse as you do friends.

Follow Alex Hormozi’s Socials:

What Happened to Hybrid??? | Ep 161 Oct 30, 2019

Show notes

"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.

Timestamps:

(1:50) Lesson learned: headline or hook matters.

(4:34) Combined service made nutrition and accountability easy to understand.

(6:33) Real business owners have real expectations.

(8:28) Sell to their goal to solve their problem.

(10:45) Hybrid still exists but called one-on-one nutrition accountability.

Follow Alex Hormozi’s Socials:

"No One Will Outwork Me"...sure | Ep 160 Oct 25, 2019

Show notes

"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quote "no one will outwork me", stating that it is ill-informed and unrealistic. He suggests a more productive way to approach work and achieving goals by thinking in terms of sacrifices and personal growth.

Timestamps:

(0:46) - Dislike absolutes; saying no one will outwork is stupid.

(1:58) - We underestimate our work capacity.

(3:12) - Most hard workers don't think about it.

(5:50) - You can accomplish anything when you have no choice.

(7:54) - No one will out-sacrifice you to be successful.

(10:47) - We make our own identities, which may hold us back.

Follow Alex Hormozi’s Socials:

Get Over It | Ep 159 Oct 23, 2019

Show notes

"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.

Timestamps:

(0:31) - Get over it. Accept the marketplace will rise.

(1:30) - Focus on monetizing customers you can control.

(4:23) - Let math dictate, be less emotional.

(5:19) - Make customers more valuable, provide more value.

(6:54) - Stop complaining, provide more value, liquidate acquisition costs.

Follow Alex Hormozi’s Socials:

How to Make Ad Headlines that Get Clicks | Ep 158 Oct 18, 2019

Show notes

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.

Timestamps:

(0:34) - Formula for fitness ads: duration, benefit, power word

(4:12) - Next step: creative design

(4:47) - Copy: specify target audience

(7:02) - Start with attention-grabbing headline; consider branding and imagery

(9:10) - Who it's not for can be more powerful than who it is for

(11:38) - Ensure page matches offer, benefits, and results in ad

Follow Alex Hormozi’s Socials: