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    Business

    The Food Blogger Pro Podcast

    Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

    We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

    New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    Advertise
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    Latest Episodes:
    354: Sharing Zambian Food and Growing a Freelance Photography Business with Clara Kapelembe Bwali Apr 26, 2022
    Show notes

    Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic.

    -----

    Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she's using her business to share Zambian food with the world.

    Sharing Zambian Food

    Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she's using her business to share Zambian food with the world.

    Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here.

    Sharing Zambian Food

    We're really excited to share this episode with Clara from Black Garlic with you today! She's a freelance food photographer, food stylist, and blogger based in Zambia.

    Clara has built her business from the ground up, and in this episode, you'll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world.

    Clara's story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it!

    In this episode, you'll learn:
    • How Clara started a catering business
    • Why she decided to rebrand and launch a freelance photography business
    • How she pitched herself to clients
    • How she grew her photography skills
    • How she is working to share Zambian food with the world
    • What business advice she has for food creators
    • How she has made friendships with other creators online

    Resources:

    • Black Garlic
    • The Bite Shot
    • 185: Darkness and Light: A Photographer's Journey from Addiction to Success with Joanie Simon
    • Picture Perfect Food: Master the Art of Food Photography with 52 Bite-Sized Tutorials
    • Chikanda recipe
    • Lumanda with Pounded Groundnuts recipe
    • TinyBit
    • Wood Kitchen ZM
    • Clariti
    • Follow Clara on Instagram, Facebook, Twitter, and TikTok
    • Join the Food Blogger Pro Podcast Facebook Group

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    353: Getting the Most Out of Pinterest as a Content Creator in 2022 with Jane Ko Apr 19, 2022
    Show notes

    Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko.

    -----

    Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator.

    Getting the Most Out of Pinterest

    Today, we're really excited to be chatting all about Pinterest with Jane Ko!

    She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years.

    In this episode, you'll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy!

    In this episode, you'll learn:
    • What type of content Jane shares on her blog
    • What her revenue streams look like as a content creator
    • How she works with brands
    • What her Pinterest strategy looks like
    • How she uses static pins, idea pins, and video pins
    • What it's like working with a Pinterest marketing agency
    • How she repurposes content for different social media platforms
    • What it's like running a personal brand

    Resources:

    • A Taste of Koko
    • Koko's Guide To Austin
    • FBP Live Q&A: The State of Pinterest – available for FBP members only
    • Simple Pin Media
    • Mediavine
    • Blippi
    • Follow Jane on Pinterest, Instagram, and TikTok
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    352: How to Optimize Your Ad Revenue with Paul Bannister and Courtney Kahn from AdThrive Apr 12, 2022
    Show notes

    Focusing on quality content, optimizing your ad revenue, and understanding how the cookieless future will affect ad networks and publishers with Paul Bannister and Courtney Kahn from AdThrive.

    -----

    Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue.

    How to Optimize Your Ad Revenue

    Today, we're really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn!

    Ads are one of the best ways to earn passive income from a blog, so it's not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue.

    And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You'll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more.

    In this episode, you'll learn:
    • How Google is planning to phase out third-party cookies on Chrome
    • How the cookieless future will affect ad networks and publishers
    • Why quality content and engagement is so important
    • How to create the optimal ad experience on your site
    • How to increase your ad revenue
    • Why advertisers have started focusing more on video
    • Why you should set up a video sitemap
    • How programmatic advertising works
    • What's coming next for the ad industry
    • Why it's so important to diversify your revenue streams

    Resources:

    • AdThrive
    • AdThrive Blog
    • What Your Favorite Sad Dad Band Says About You
    • Ira Glass quote
    • Pinch of Yum January Meal Planning Bootcamp
    • Frederick Buechner quote
    • Follow AdThrive on Instagram, Facebook, and Twitter
    • Register for the Keyword Research Live Q&A
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    351: Understanding Data Collection, GDPR, and CCPA as a Content Creator with Danielle Liss Apr 05, 2022
    Show notes

    Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal.

    -----

    Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA.

    Understanding Data Collection, GDPR, and CCPA

    We've probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators?

    That's what we're discussing in this episode with Danielle Liss! She's our Legal Expert here at Food Blogger Pro, and she's coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers.

    It's a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy!

    In this episode, you'll learn:
    • How Danielle helps digital creators
    • Unique ways you can earn money as an influencer
    • Some important legal considerations to keep in mind when monetizing your business
    • What GDPR is and why it's important for influencers
    • How you might be collecting data on your visitors
    • What CCPA is and how to become compliant
    • How you can work with Danielle

    Resources:

    • LISS Legal
    • Businessese
    • 273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss
    • 218: Monetization – Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers
    • 216: Content – Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers
    • 147: GDPR for Influencers with Danielle Liss
    • 116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team
    • 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss
    • General Data Protection Regulation (EU GDPR)
    • California Consumer Privacy Act (CCPA)
    • Check out our Businessese Deals! – available for FBP members only
    • Pinch of Yum Privacy Policy
    • Reach out to Danielle via email and follow her on Instagram
    • Meet the other Food Blogger Pro Experts
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    350: Results and Takeaways from the Food Blogger Pro Podcast Listener Survey Mar 29, 2022
    Show notes

    Setting actionable goals, working through common struggles as a food creator, and more takeaways from the Food Blogger Pro Podcast Listener Survey.

    -----

    Welcome to episode 350 of The Food Blogger Pro Podcast! This week on the podcast, Bjork shares some of the main takeaways from our recent Podcast Listener Survey.

    Podcast Listener Survey Results

    We recently asked our podcast listeners to participate in a Food Blogger Pro Podcast Listener Survey, and we're so excited to share the results with you today!

    In this episode, you'll learn more about our podcast listeners — how they're sharing content in the world, how they're monetizing their businesses, and what social media platforms they find the most useful in helping them grow their following.

    Aside from that, you'll also hear about some of their current traffic and monetization goals, struggles they're facing as content creators, and tools they're using to level up their businesses.

    We hope you enjoy learning more about our audience in this survey recap episode!

    In this episode, you'll learn:
    • Some of the key takeaways from our recent Food Blogger Pro Podcast Listener Survey
    • Some monetization, traffic, and business goals that survey participants have
    • Tips for making your goals more achievable
    • Some struggles that survey participants are currently experiencing
    • Tips for building community and connecting with other creators
    • Some tools that survey participants are using to grow their businesses

    Resources:

    • Google Workspace
    • Airtable
    • Asana
    • Clariti
    • Canva
    • Adobe Creative Cloud
    • Trello
    • Notion
    • Evernote
    • Grammarly
    • CoSchedule
    • Microsoft Excel
    • WP Recipe Maker
    • Yoast SEO
    • WP Rocket
    • WP Tasty
    • The Feast Plugin
    • ShortPixel
    • WPZOOM
    • Create by Mediavine
    • Grow Social by Mediavine
    • Jetpack
    • Akismet
    • Imagify
    • Google Web Stories
    • Rank Math
    • WP-Optimize
    • Nutrifox
    • ConvertKit
    • Creating Content courses – available for FBP members!
    • Instagram for Food Bloggers course – available for FBP members!
    • Keyword Research Live Q&A – available for everyone
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    349: How to Live More Sustainably and Avoid Food Waste as a Food Blogger with Marley Goldin Mar 22, 2022
    Show notes

    Making conscious decisions about food, living more sustainably, and avoiding food waste as a food blogger with Marley Goldin from Marley's Menu.

    -----

    Welcome to episode 349 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Goldin from Marley's Menu about how to live sustainably and avoid food waste as a food blogger.

    How to Live More Sustainably and Avoid Food Waste

    On average, over 40% of food gets tossed annually in the United States, and a large majority of that food waste happens at home. So as both individuals and food bloggers, it's important that we make conscious decisions about our food.

    But what are some easy changes we can implement to live and eat more sustainably? And as food bloggers, when we're testing lots of recipes, how can we limit food waste?

    We're answering all of those questions (and more) in this episode with Marley Goldin! As a food blogger with a background in environmental science, she is an advocate for making sustainable food choices, and she's sharing her best tips and advice to show how small changes to our daily lives can make a big impact over time.

    In this episode, you'll learn:
    • How Marley got interested in sustainability
    • How she shares sustainability tips on her blog
    • How to avoid food waste as a food blogger
    • What topic clusters are
    • Tips to live a bit more sustainably

    Resources:

    • Marley's Menu
    • Caramelized Onions and Mushrooms
    • Flume Water
    • What Does "Rainforest Alliance Certified" Mean?
    • Nest Thermostat
    • Goodwill
    • Rent the Runway
    • Nuuly
    • Do Our Food Choices Matter?
    • Advantages of Composting
    • Follow Marley on Instagram, Facebook, and YouTube
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    348: Leaning into a Niche, Blogging as a Creative Outlet, and Embracing Each Step of the Journey with Camila Hurst Mar 15, 2022
    Show notes

    Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos.

    -----

    Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet.

    Leaning into a Niche

    Today, we're so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons.

    In this episode, you'll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she's been leveling up her business by growing her team.

    No matter where you are in your blogging journey, we know that you'll find Camila's story and insights both inspiring and encouraging. We hope you enjoy this episode!

    In this episode, you'll learn:
    • How Camila started sharing recipes online and launched her blog
    • How cooking and meditation helped get her through a difficult season in life
    • How she narrowed her content focus and leaned into a niche
    • How she grew her traffic by focusing on SEO and Pinterest
    • What tasks she decided to outsource for her business
    • What she shares in her Macaron School
    • What her different revenue streams look like
    • Why she's hoping to create a course soon
    • How she works with a video editor

    Resources:

    • Pies and Tacos
    • No Diets Allowed
    • Everything Food Conference
    • Meditate - Marisa Peer
    • Julie Ela Grace - Insight Timer
    • Clariti
    • Ezoic
    • Pinch of Yum Income and Traffic Reports
    • Mediavine
    • Simple Pin Media
    • Email on Autopilot
    • Macaron School
    • Macaron School Cookbook
    • Fantastic Filled Cupcakes Cookbook
    • AdThrive
    • Adobe Premiere Pro
    • Adobe Lightroom
    • Tailwind
    • Upwork
    • Follow Camila on Instagram, Facebook, and YouTube
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    347: Building Accessible Websites – Writing Good Alt Text, Identifying Issues, and Creating Content That's Accessible for Everyone with Bet Hannon Mar 08, 2022
    Show notes

    Identifying accessibility issues, writing accessibility policies, and writing good alt text with Bet Hannon from Bet Hannon Business Websites.

    -----

    Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website.

    Building Accessible Websites

    As food bloggers, it's so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities.

    But how exactly do you create an accessible website? How do you know if your site has accessibility issues?

    That's what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you're publishing.

    In this episode, you'll learn:
    • How Bet helps build accessible websites
    • What screen readers do
    • Why alt text is so important
    • Why it's important to properly nest headers
    • How to identify accessibility issues on your website
    • Why accessibility lawsuits happen
    • How to include an accessibility policy on your website
    • How to make your videos accessible
    • How to get a tax credit for accessibility expenses
    • How website insurance works
    • How Bet's website accessibility audits work

    Resources:

    • Bet Hannon Business Websites
    • TinyBit
    • Curbly
    • Google Search Console
    • WAVE Web Accessibility Evaluation Tool
    • Web Content Accessibility Guidelines
    • Form 8826, Disabled Access Credit
    • Nebula Media Group
    • AAAtraq
    • Clariti
    • Follow Bet on Facebook and Twitter
    • Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card!
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    346: 600K YouTube Subscribers – How Jenné Claiborne Built Her Team, Leaned into Video, and Went From Private Chef to Content Creator Mar 01, 2022
    Show notes

    Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul.

    -----

    Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube.

    600K YouTube Subscribers

    We're really excited to be chatting with Jenné from Sweet Potato Soul today! She's a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers.

    From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you'll hear what she's learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business.

    It's a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you'll have lots of takeaways from this conversation!

    In this episode, you'll learn:
    • How Jenné launched her blog
    • How she started offering personal chef services
    • How she got her first cookbook deal
    • Why she started sharing videos on YouTube
    • Why she shifted her focus to content creation full-time
    • Why she focuses so much on video
    • Why she struggled with growing her team
    • What her team looks like now
    • Why she hired a personal assistant
    • What the revenue streams look like for her business
    • How she manages her finances both personally and professionally

    Resources:

    • Sweet Potato Soul
    • Sweet Potato Soul: 100 Easy Vegan Recipes for the Southern Flavors of Smoke, Sugar, Spice, and Soul: A Cookbook
    • Victoria Moran
    • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
    • Your World-Class Assistant
    • Follow Jenné on Instagram, YouTube, and Facebook
    • Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card!
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


    345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen Feb 22, 2022
    Show notes

    Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative.

    -----

    Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands.

    Building Long-Term Relationships with Brands

    As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis?

    That's what we're chatting about today with Alisha Cohen!

    Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world's most distinguished brands.

    In this episode, you'll hear how she launched her business, what it's like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands.

    In this episode, you'll learn:
    • How Alisha launched LISH Creative
    • How she grew her photography skills
    • Why she recommends shooting in manual mode
    • How she decides on the color palettes for her shoots
    • Why she likes using strobe lights for her shoots
    • How creators and brands can use stop motion
    • How to shoot a stop motion video
    • What she teaches in her course Slay the Flatlay
    • What it's like running a production agency
    • How she grew her TikTok to over 400k followers
    • How her social media presence helps her book clients
    • How to build long-lasting relationships with brands
    • What tools she uses to run her business

    Resources:

    • LISH Creative
    • Girl Versus Dough
    • GODOX
    • Life Lapse App
    • Slay the Flatlay
    • Bath & Body Works
    • Airtable
    • Canva
    • Asana
    • Plann
    • Adobe Lightroom
    • Adobe Photoshop
    • Follow LISH Creative on Instagram, Pinterest, and TikTok
    • Follow Alisha on Instagram
    • Apply for the FBP Content Specialist position!
    • Join the Food Blogger Pro Podcast Facebook Group
    • Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!)

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership


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