Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Self-publishing two cookbooks, staying organized when writing a cookbook, and tips for writing a cookbook with Chelsea Cole from A Duck's Oven.
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Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck's Oven about self-publishing a cookbook.
Self-Publishing a CookbookWe're so excited to welcome Chelsea back to the podcast after three years!
When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she's been busy: she has become a full-time blogger and self-published another cookbook.
And in this episode, she's sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you've ever dreamed of writing a cookbook one day, you won't want to miss this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Installing Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade.
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Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.
Google Analytics 4If you haven't heard, Google will be sunsetting Universal Analytics in July 2023, and it's being replaced by Google Analytics 4.
But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?
That's what we're chatting about in this episode with Alison, our FBP Google Analytics Expert! She's sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords.
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Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.
Keyword ResearchToday, we're really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!
Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she's sharing her best tips to develop a strong keyword research strategy in this episode.
You'll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you're just diving into keyword research for the first time or you're a seasoned pro, we know you'll have so many takeaways from this conversation. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Earning money through an ad network, traveling full-time as a blogger, and updating old content with Eric Samuelson from Eat Like No One Else.
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Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger.
Earning $2,500 in One Day and Traveling Full-Time as a Food BloggerCan you imagine growing your food blog while also traveling full-time? Well, that's what Eric does!
He runs the food blog Eat Like No One Else, and in this episode, you'll hear how his blog has opened the door to so many new opportunities in his life, from traveling the country full-time with his family to earning $2,500 in ad revenue in a single day.
Eric's story is so incredible, and no matter where you are in your blogging journey, we know you'll have so many great takeaways from this conversation!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Shifting your mindset, finding your niche, and becoming a full-time food blogger with Eden Westbrook from Sweet Tea and Thyme.
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Welcome to episode 360 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eden Westbrook from Sweet Tea and Thyme about how she shifted her mindset and became a full-time food blogger.
Shifting Your MindsetToday, we're really excited to share this great conversation with Eden! She's the recipe developer, photographer, and writer behind the blog, Sweet Tea and Thyme.
From joining the military to attending culinary school and working in the restaurant industry, Eden has had quite the journey, and she's sharing it all in this episode.
You'll hear why she decided to start her blog, where she found the motivation and drive to work towards her blogging goals, how she decided what kind of content to share with her readers, and more.
This is such an encouraging interview, and we know you'll love hearing Eden's story. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Growing your email list, increasing your open rate, and earning revenue through email marketing with Amy Katz from Veggies Save The Day.
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Welcome to episode 359 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Katz from Veggies Save The Day about mistakes food creators make with email marketing.
Email Marketing MistakesAs content creators, we've all heard about the importance of having an email list. But… how do we get readers to sign up for our list? And once they've subscribed, how do we entice them to actually open our emails?
Amy is here on the podcast to discuss it all!
In today's episode, she's sharing five common mistakes that food creators make when it comes to email marketing. You'll also hear what her current email marketing strategy looks like and how she consistently has a 45–50% open rate for her emails.
It's an inspiring conversation that shows just how powerful an email list can be. We hope you enjoy it!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Becoming a full-time creator and building a subscription-based membership community with Anela Malik from Feed The Malik and Magic at the Margins.
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Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community.
Growing a Successful Subscription-Based Membership CommunityWe're really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue.
In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more.
It's a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Batching content, investing in your business, and strategically planning out your content with Amanda Scarlati from Saporito Kitchen.
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Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog's traffic.
Content BatchingFrom testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week?
Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity.
In this episode, you'll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog's traffic.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Achieving financial independence, overcoming imposter syndrome, and sharing content confidently with Jillian Johnsrud.
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Welcome to episode 356 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Johnsrud about achieving financial independence and sharing content confidently.
Achieving Financial IndependenceWe're so excited we had a chance to talk to Jillian in today's episode!
She is the author of the book, "Fire the Haters: Finding Courage to Create Online in a Critical World," and she is on a mission to help others build a life that perfectly lines up with their values, passion, and purpose.
And in this episode, she's doing just that! She shares some of her best tips for achieving financial independence, overcoming imposter syndrome, dealing with negative comments, and cultivating a healthy relationship with your work.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Shooting in manual mode, understanding lighting, and other photography tips with Joanie Simon from The Bite Shot.
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Welcome to episode 355 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon about ways to improve your food photography.
5 Easy Ways to Improve Your Food PhotographyWe've all heard the phrase, "We eat with our eyes first," right? So it should come as no surprise that food content creators place so much emphasis on growing their photography skills!
Today, we are talking with one of the biggest names in the food photography space: Joanie Simon from The Bite Shot. She originally came on the podcast three years ago, and it's been so incredible to see how her business has grown since then.
Through her courses, videos, and book, Joanie has taught students all around the world how to improve their food photography. And in this episode, she's sharing some of her best tips with our listeners!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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