Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Getting two cookbook deals, choosing a cookbook topic, and navigating the cookbook writing process as a food blogger with Adrianna Adarme from A Cozy Kitchen.
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Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series.
From Blogger to Cookbook AuthorWe're excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we're interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.
And today, we're kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies.
You'll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you've ever dreamed of writing a cookbook, we know you'll have a lot of takeaways from this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School.
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Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes.
Teaching Online Cooking ClassesHave you ever wanted to teach online cooking classes but you're not sure how to get started? Well, Cynthia is here to help you out!
She's the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she's here on the podcast today to share her best advice with our listeners.
In this episode, you'll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena.
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Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine.
From 20k to 100k+ Monthly PageviewsToday, we're really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator.
Aside from that, Elena's also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products.
No matter where you are in your blogging journey, we know that you'll find Elena's story and insights encouraging. We hope you enjoy this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Becoming full-time entrepreneurs, building a team, and growing multiple businesses with Bjork and Lindsay Ostrom.
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Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing Bjork and Lindsay's episode from the Simple Pin Podcast with Kate Ahl.
Growing Multiple BusinessesToday's episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We're really excited to be featuring an episode of the Simple Pin Podcast.
Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You'll hear how they grew Pinch of Yum while working full-time jobs, what they've learned as they've grown their various businesses, what they've found surprising about being entrepreneurs, and more.
If you've ever wanted to hear more about Bjork and Lindsay's story, you won't want to miss this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Becoming a full-time content creator, growing a YouTube channel, and repurposing content across different platforms with Caitlin Shoemaker from From My Bowl.
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Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel.
778K YouTube SubscribersYouTube is a great place to share your food videos, and there's undoubtedly a lot of opportunity on the platform for food creators. And it's what we're focusing on in today's episode with Caitlin!
In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You'll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more.
If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you'll have a lot of takeaways from this conversation. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu.
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Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.
Developing Your VoiceFrom recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that's what we're chatting about today with Jess!
Before becoming a full-time blogger, Jess worked as a copywriter, and she's sharing all of her best writing advice in this episode. You'll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.
If you're looking to level up your writing and connect with your readers on a deeper level, you won't want to miss this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels.
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Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality.
Becoming a TV PersonalityHave you ever wanted to share your recipes on TV… but you're not sure how to actually book TV appearances as a content creator?
That's what we're chatting about in this episode with Rosalynn! She's a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks.
You'll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent.
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Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.
Writing Great Blog PostsAs bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that's what we're chatting about today with Ashley from TopHatRank and TopHatContent!
She's an expert when it comes to content marketing, and she's sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.
It's a really great interview, and we know you'll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris.
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Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.
How to Start a Successful Bakery BusinessWe're really excited to welcome Rob and Jen back to the podcast after three years!
When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.
Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You'll hear why they decided to make this switch, how they're grown their new business, what success their students have had, and more.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron.
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Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.
Finding Your Zone of Genius and Hiring the Right PeopleHave you ever heard of the Zone of Genius?
When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!
In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.
If you've been thinking about hiring out some tasks and potentially growing your team, you won't want to miss this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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