Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Focusing on your strengths, creating a strong media kit, and crafting enticing pitches for brands with Chandice Probst from This Vivacious Life.
-----
Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands.
Crafting the Perfect PitchWhile Chandice runs the popular food and entertaining blog This Vivacious Life, she's also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years!
Today on the podcast, she's sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won't be able to resist, this episode will give you all the information you need to confidently reach out to brands.
It's a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.
-----
Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she's grown her blog by focusing on SEO.
Serving Your AudienceSEO: love it or hate it, it's undoubtedly an important area for food bloggers to focus their time and energy on. And that's why we're chatting about it with Emma Duckworth in this episode!
This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You'll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she's doing to focus on SEO moving forward.
It's a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Transitioning to full-time blogging, leaning into your strengths, and following your own path as an entrepreneur with Bjork Ostrom.
-----
Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing Bjork's episode from the Eat, Capture, Share podcast with Kimberly Espinel.
Featured PodcastIn today's episode, we're switching things up because it's actually Bjork in the interview seat! We're really excited to be featuring an episode of the Eat, Capture, Share Podcast.
Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You'll hear what the first streams of revenue were for Pinch of Yum, Bjork's advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.
It's a really inspiring conversation, and we know you'll enjoy hearing more about Bjork's story. We hope you enjoy this featured podcast episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference.
-----
Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference.
Building CommunityFrom developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry?
Enter: Tastemaker Conference! It's one of the most popular food blogger conferences, and it's a great place to connect with fellow food creators and brands and learn from industry experts.
In this episode, you'll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won't want to miss, so be sure to check out the episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Growing a blog with a full-time job, taking photography courses, and getting a cookbook deal with Ana Zelić from Ana's Baking Chronicles.
-----
Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana's Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal.
Honing Your CraftAna is a food blogger, food photographer, and soon-to-be author, and she's here on the podcast today to talk about her food photography journey!
Her debut cookbook "The Cake Chronicles" comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process.
It's a really great interview, and we know you'll feel so inspired after hearing Ana's story!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Repurposing content for different social media platforms, growing your email list, and using systems and tools to grow your business with Andrea Balogun from Balogun Strategy & Design.
-----
Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy.
Social Media StrategyHave you ever wanted to pick the brain of a social media consultant? Here's your chance!
Andrea is a content strategy and design consultant, and she's here on the podcast today to talk about how to effectively market your brand and grow your following on social media.
In this episode, she shares her advice on a lot of different topics, including how to repurpose your content across various social media outlets, how to lean into a particular topic or series on social media, why it's important to diversify your platforms, and more.
Andrea's advice will be a great reminder of why it's important to really think about your goals and purpose when sharing on social media. We hope you enjoy this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Hosting food blogger retreats, diversifying your income streams, and capitalizing on your strengths with Liz Della Croce from The Lemon Bowl.
-----
Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats.
Hosting EventsWhen it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That's what we're focusing on today!
In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You'll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more.
It's a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse.
-----
Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.
Understanding the Google AlgorithmWe're so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!
As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.
In this episode, he's chatting with Bjork all about what food bloggers need to know about the Google algorithm. You'll hear Casey's insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.
If you're looking to increase your traffic, or you're just curious and want to learn more about the Google algorithm, we know you'll enjoy this interview!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli.
-----
Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content.
Content BatchingAs food bloggers, it can sometimes feel like we're stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time?
That's what we're discussing with Karli in today's episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity.
It's a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla.
-----
Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish.
Bilingual BloggingWe're so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators.
After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish!
In this episode, you'll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It's a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Our TOPPODCAST Picks 
