Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton.
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Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob's Red Mill works with content creators on sponsored content.
Building Strong PartnershipsWhen we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we're flipping the script and hearing things directly from a brand's perspective!
In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob's Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more.
If you've ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials.
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Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog's financials to set your business up for success.
Understanding the NumbersWhile Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she's also a CPA and an expert when it comes to the financial side of running a food blog!
Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances.
In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more.
Whether you just launched your blog or if you've been blogging for years, we think you'll have a lot of great takeaways from this episode. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks.
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Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog's traffic and increase her revenue.
Going All InA few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business.
And today on the podcast, she's sharing everything she's done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.
It's a really inspiring interview, and we know it'll leave you feeling motivated and excited to make progress on your blogging goals.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley.
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Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business.
The EXITpreneur's PlaybookWhen it comes down to it, we're not able to run our businesses forever. And most business owners wait to sell until they're exhausted and emotionally rundown, and by that time, it's too late to have a great exit.
Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, "The EXITpreneur's Playbook" to help online business owners get the maximum value and best deal structure possible when selling their businesses.
Even if you're not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets.
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Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she's grown her various social media platforms and how her content strategy has evolved over time.
Learning By DoingToday on the podcast, we're talking to the cake queen herself: Chelsey White from Chelsweets!
While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space.
In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms.
It's a super fun, inspiring interview, and we hope you enjoy hearing Chelsey's story!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC.
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Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.
From Attorney to Food BloggerWe're so excited we had a chance to talk to Mike in today's episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.
He's on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.
If you're curious about what a day in the life of a full-time blogger looks like, or you're interested in figuring out how to maximize your blog revenue, we know you'll find some helpful nuggets of inspiration in this interview!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend.
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Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum's General Manager, Jenna, questions about preparing for Q4.
How Food Bloggers Can Make the Most Out of Q4It's another FBP Rewind episode today, and we're so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team!
We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it's an excuse to pick Bjork's brain on any blogging topic under the sun. It's so fun to connect, answer our members' toughest questions, and have an hour to intentionally work on getting a tiny bit better.
And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4!
Q4 is made up of the last three months of the year (October, November, and December), and it's a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content.
We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani.
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Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance.
Optimizing for GrowthNisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she's here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com!
While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook.
In this episode, she shares some of the mistakes she's made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad.
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Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, "Rich Dad Poor Dad."
Five Takeaways from Rich Dad Poor DadThis week on the podcast, we're sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business.
In this episode, we're focusing on "Rich Dad Poor Dad," a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh.
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Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe's Ghana Kitchen, as well as her fight against the cultural appropriation of food.
Decolonizing the Food IndustryWhile Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe's Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses.
And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is.
It's a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe's story.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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