Show notes
What happens when two people decide to build the kind of company they always wished existed? In this episode, Sam sits down with Brian Kaminski, co-founder and CFO of L’BRI PURE n’ NATURAL, to unpack how he and his wife Linda turned decades of direct selling experience into a thriving business built on transparency, family values, and heart.
Brian shares how a factory accident led to their discovery of aloe’s healing power, the challenges they faced starting L’BRI from their basement, and why people—not profits—have always been their focus. This conversation is packed with business wisdom, leadership lessons, and inspiring reminders about purpose, perseverance, and gratitude.
We’ll be talking about:
➡ [0:00] Introduction
➡ [2:37] Meet Brian Kaminski – Co-founder and CFO of L’BRI PURE n’ NATURAL
➡ [3:00] Life, travel, and marriage
➡ [4:30] Secrets to a 48-year marriage and successful business partnership
➡ [6:14] The early vision
➡ [7:25] Starting from the basement
➡ [9:00] Lessons learned from failures and how they shaped the company’s values
➡ [10:22] Building a debt-free company focused on people over profits
➡ [13:17] The healing power of aloe and how it became L’BRI's signature ingredient
➡ [15:27] Why L'BRI formulates with aloe instead of water
➡ [17:38] The original mission – Creating a home for direct sellers
➡ [19:16] The evolution of L’BRI – Growth without investors or shortcuts
➡ [23:00] Leadership lessons – The importance of personal development
➡ [24:41] How Think and Grow Rich and Jim Rohn changed Brian’s life
➡ [27:00] Recruitment, retention, and why L’BRI has no sales quotas
➡ [29:00] The “Holiday Helper” promotion and L'BRI’s approach to supporting consultants
➡ [31:25] Partnering with consultants instead of competing with them
➡ [32:43] The changing face of direct selling and the affiliate trend
➡ [34:26] Staying true to traditional values while adapting to change
➡ [36:11] Creating a positive, people-focused company culture
➡ [39:25] How a tattoo product became a surprise best-seller
➡ [41:28] L'BRI’s famous sampling system and customer-first philosophy
➡ [45:00] Using technology to empower consultants – The Skin Advisor tool
➡ [48:39] Favourite Books – Think and Grow Rich (Napoleon Hill), The World Is Yours (Jim Rohn), More Than a Bag (Cindy Monroe)
➡ [50:24] Favourite Quotes
➡ [56:20] Favourite Superpower
➡ [57:17] Advice to Brian’s Past Self
➡ [1:00:00] Final thoughts
Resources
Recommended Book:
➡ Think and Grow Rich – Napoleon Hill: https://amzn.to/3wp2JZL
➡ The World Is Yours – Jim Rohn: https://bit.ly/4nzdQr1
➡ More Than a Bag – Cindy Monroe: https://bit.ly/48U2Y3c
➡ The Game of Life and How to Play It – Florence Scovel Shinn: https://bit.ly/43zlL0a
Quotes:
➡ “Tough times don’t last. Tough people do.” – Robert Schuller
➡ “If you want things to change, you have to change.” – Jim Rohn
➡ “Where energy goes, energy flows.” – Tony Robbins
➡ “Measure twice, cut once.”
About our guest:
Brian Kaminski is co-founder and Chief Financial Officer of L’BRI PURE n’ NATURAL, a Wisconsin-based cosmetics and wellness company he launched in 1998 with his wife, Linda.
Born just two days apart from Linda in the same hospital, Brian and Linda were lifelong companions, eventually marrying in their early twenties. Before founding L’BRI, Brian worked in a foundry while supporting Linda’s early success in direct sales and learning the business behind the scenes.
A pivotal moment in their journey came when Brian suffered serious burns from a molten metal accident. Conventional medical treatments were slow to heal his skin. Linda applied pure aloe vera gel topically, and his recovery improved markedly. That experience inspired the Kaminski’s to center their new company around aloe’s regenerative and soothing properties.
Under Brian’s leadership on the financial and operations side, L’BRI has remained a privately held, debt-free business emphasizing transparency, consultant support, and product purity. The company uses a formulation approach called “Aloe-First,” where aloe vera is the predominant active base instead of water — a differentiator the Kaminski’s continue to champion.
Over nearly three decades, Brian has helped steer L’BRI’s growth, maintain fiscal discipline, and ensure the business remains focused on empowering consultants and delivering trusted skincare.
Connect with L’BRI PURE n’ NATURAL:
➡ Website: https://lbri.com/pages/our-story?als=lbricorp
➡ Facebook: https://www.facebook.com/LBRIofficial
➡ LinkedIn: https://www.linkedin.com/company/l%27bri-pure-n%27-natural/
➡Instagram: https://www.instagram.com/LBRIofficial/
➡ Pinterest: https://www.pinterest.com/lbriofficial/
➡ YouTube: https://www.youtube.com/@LBRIofficial
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/
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➡ Email us at communnity_manager@auxano.global
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