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    Business

    The Direct Selling Accelerator Podcast

    Welcome to the Direct Selling Accelerator Podcast! I’m Samantha Hind – author of Show Up Anyway, award-winning speaker, and social media educator helping direct sellers and network marketers grow successful online businesses.

    Each week, I’ll share practical social media marketing tips, business growth strategies, and inspiring interviews with some of the top network marketing leaders and industry experts, giving you fresh ideas to build your brand, connect with customers, and grow your business.

    Grab a cuppa, settle in, and listen in for proven strategies, real stories, and inspiration to help you show up, stand out, and succeed in direct selling.

    Advertise

    Copyright: © 2023 The Direct Selling Accelerator Podcast

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    Latest Episodes:
    EP 191: The biggest Social Media developments in 2023 and coming trends for 2024 Dec 27, 2023
    Show notes

    Today's episode features a standout guest — none other than industry superstar Scott Kramer, renowned for his substantial impact and expansive industry experience, and influence.

    Scott isn't your run-of-the-mill expert; he's the mastermind behind MultiBrain and a seasoned professional in the world of Social Media, particularly within the Direct Selling Industry. Scott joins us to help unpack and understand the happenings of 2023, and explore what lies ahead in 2024. This conversation will be raw and eye opening with Scott’s unfiltered, honest insights.

    As the discussion unfolds, Scott will lay out predictions and visionary concepts regarding the future of Social Media. He’ll give us an expert’s sneak peek into what’s changing, a preview of the transformative shifts to come and crucial trends on the horizon, understanding what’s most important for Social Media success as we move forward.

    Scott injects an infectious energy into the conversation, fostering a lively exchange of ideas that we’re sure you’ll enjoy. Whether you're intrigued by Social Media dynamics or simply curious about upcoming trends and how they will impact you, this episode is just for you. So, settle in and be prepared to capture some genuinely valuable insights from the one and only Scott Kramer.

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [3:47] Catching up with Scott

    ➡ [6:04] Let’s wing it

    ➡ [9:46] Controversial predictions

    ➡ [12:12] Raw, real, unedited content

    ➡ [18:07] Counter point

    ➡ [20:40] Power of the micro influencer

    ➡ [22:34] Click baiting

    ➡ [26:51] Big shift in the algorithm

    ➡ [29:30] Suggested content

    ➡ [33:51] Short form videos

    ➡ [36:08] Paying for a verified account

    ➡ [41:47] Let's talk about AI

    ➡ [47:24] Hybrid content

    ➡ [50:09] Agree or disagree: video content trends

    ➡ [51:30] Threads and X, where are they going to be in 2024?

    ➡ [53:45] Sam’s prediction for 2024

    ➡ [56:56] Young people love to adapt to technology

    ➡ [57:56] Social search, how is it going to play a part?

    ➡ [59:40] Facebook and multiple personal profiles

    ➡ [01:00:37] Parting words

    About our guest:

    Scott Kramer is a media and entertainment veteran who's credits run the game of television, film, digital, publishing and large-scale live events. Scott currently serves as Chief Brain at Multibrain. Multibrain is an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling

    Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

    Scott has an extensive experience directing cross-functional teams in developing new revenue generating creative and multi-platform content strategies for entertainment, media and consumer brands. Highly skilled in driving creative vision, from concept through execution for agency, television, music, digital, radio, and print companies. Strong ability to effectively provide senior-level management experience to operations, P&L, and business development.

    Connect with Scott Kramer

    ➡ Website: https://multibrain.net

    ➡ Facebook: facebook.com/multibrain.social

    ➡ Twitter: twitter.com/scott_kramer

    ➡ LinkedIn: linkedin.com/in/smkramer

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 190: My 5 favourite apps/tools for 2023 and going into 2024 Dec 20, 2023
    Show notes

    I'm thrilled to share with you my top five favourite apps and tools for 2023 heading into 2024. These gems have been absolute game-changers for my productivity and simplifying my life, especially when it comes to managing Social Media content.

    I could've bombarded you with a ton of technical jargon and a long list of various apps out there, but I want to keep it real simple. These tools are ones that I personally use daily, and I believe they can revolutionise how you handle your Social Media too.

    Life can be crazy busy, from juggling family to running a business... That's why nailing down a solid Social Media management strategy is vital. Over time, I've developed strategies shared on this podcast and within our memberships, and these apps and tools have been my trusty sidekicks in making those strategies work seamlessly.

    I won't overwhelm you with a bunch of different options. Instead, I'll focus on these key tools that will aid in your daily planning, boost productivity, and help manage your business effectively. So, let's jump right in and explore together!

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [2:46] App # 1

    ➡ [4:18] Importance of planning your time effectively

    ➡ [6:49] App #2

    ➡ [8:26] You don’t have to be ok with everything

    ➡ [12:17] App #3

    ➡ [14:00] New added feature, AI

    ➡ [16:27] App #4

    ➡ [21:29] App #5

    ➡ [23:15] Bonus App

    ➡ [24:42] Recap

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 189: Straight talk sessions - Q&A edition with Greg and Sam Dec 13, 2023
    Show notes

    Ever experienced a conversation that takes you on unexpected detours? Where you get so lost that you feel like you may as well throw away the map? Well, that's precisely what we're delving into today. We enjoy sprinkling these curveball episodes throughout the year to keep things fun and lively. In this podcast, my husband joins in on the fun, ushering in a cascade of surprises! I meticulously prepared some clever questions for our discussion today, but he effortlessly threw me off course. Typical, right?

    I had crafted a game plan, complete with a set of witty questions ready for our chat. However, hold on – major plot twist! Enter Greg, and suddenly, chaos ensues! Honestly, I should have anticipated this. Lesson learned: involving family in podcasts guarantees an element of unpredictability.

    Stay tuned for this rollercoaster of an episode where laughter and unexpected revelations take centre stage. My husband has a few tricks up his sleeve, and it's all in good fun. Let's embark on this wild ride together!

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [0:56] Greg’s question #1

    ➡ [2:08] Sam’s answer…

    ➡ [2:38] Sam’s question #1

    ➡ [2:51] Greg says…

    ➡ [4:29] Facebook for business growth?

    ➡ [5:06] What’s your secret for being amazing mum, wife, businesswoman

    ➡ [5:30] A blog of all my failings

    ➡ [7:08] Relationship with yourself

    ➡ [09:32] Two camps of women

    ➡ [11:00] Nature of partnership

    ➡ [14:02] What’s the hardest thing about working with your wife?

    ➡ [14:29] Switching from one aspect of life to another

    ➡ [16:47] Marbles in the jar phenomenon

    ➡ [19:32] 5 Love Languages

    ➡ [20:41] Cup filling, why it matters

    ➡ [21:13] Prioritising me

    ➡ [27:31] Selfless people

    ➡ [28:58] Sam’s question # 4

    ➡ [31:39] Our mission trip to Africa and what it gives us

    ➡ [32:02] A greater impact from other people and reconnecting to physical touch

    ➡ [41:01] Culture shock…that’s the easy part

    ➡ [41:24] Parting words

    Resources

    5 Love Languages by Gary Chapman: https://amzn.to/3uKybnl

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 188: 3 reasons your posts aren’t reaching anyone Dec 06, 2023
    Show notes

    Are your posts falling into a black hole of invisibility? Struggling to crack the code of Social Media algorithms? You're in the right place. In this episode, I'll unravel the mystery behind why your content isn't getting the traction it deserves.

    We'll dive deep into the core reasons your posts might be missing the mark and uncover actionable strategies to improve your visibility and engagement. From rethinking your content approach to mastering the ever-evolving social algorithms and stepping out of your comfort zone to engage like never before, we've got you covered!

    So, grab your notepad and get ready for a short but sweet game-changing episode. Let's breathe new life into your Social Media presence, captivate your audience, and amplify your impact in the digital world.

    Get set to transform your Social Media content!

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [2:43] Be honest

    ➡ [4:46] Come up with 10 new content ideas to test over next couple weeks

    ➡ [6:04] Algorithms analyze every piece of content

    ➡ [8:02] Unconnected distribution

    ➡ [10:42] Opportunity to reach new people

    ➡ [12:47] Practice the law of reciprocity

    ➡ [14:28] Provide value

    ➡ [15:50] Create relatable content

    ➡ [17:08] Don't expect overnight results

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 187: Be your own secret weapon Nov 25, 2023
    Show notes

    Embracing authenticity on Social Media is a game-changer, yet it's a concept that often gets lost in the noise. Let's peel back the layers on this crucial aspect of online presence. It's fascinating, isn't it? We're bombarded with success stories, influencers doing their thing, and pages thriving with what seems like the perfect formula for Social Media stardom. But here's the kicker: in chasing that success, many of us forget the most essential element—ourselves…

    Think about it. We're so engrossed in mirroring what's out there that we often neglect our own voice, our unique identity. I've had numerous conversations with passionate individuals wanting to leverage Social Media for their businesses, well armed with many tools for success, yet they're missing the core ingredient—being genuine.

    This conversation is about reclaiming your narrative, bringing back that authentic 'you' to the forefront. It's not just about boosting your business; it's about forging meaningful connections. Imagine feeling truly aligned with what you post, leaving behind that discomfort or 'ickiness' after hitting 'publish.'

    I've been in that spot too—trying to emulate what seemed to work for others, only to realise it felt off. So, let's unpack this. Let's explore how to infuse your uniqueness into your online presence. Trust me, this shift in perspective can be transformative, helping you not just thrive but truly connect in the digital world.

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [2:50] People buy from those they like, know and trust

    ➡ [4:47] What will people think?

    ➡ [6:29] It’s none of your business

    ➡ [9:03] One of the best episodes

    ➡ [10:19] Embracing Social Media

    ➡ [12:27] A little disclaimer

    ➡ [13:49] Actionable items

    ➡ [17:18] Do more videos

    ➡ [19:30] Looking back

    ➡ [20:26] What I learned

    ➡ [22;32] That one afternoon phone call

    ➡ [24:19] How can we make positivity ring louder

    ➡ [25:50] Final Thoughts

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    Confessions of a mumpreneur… my biggest mistakes in business Nov 15, 2023
    Show notes

    Normally, this podcast talks into the exciting world of Direct Selling; featuring incredible guests and chatting about Social Media, tech, and marketing strategies to supercharge your business. But guess what? Today, we're spicing things up and taking a slightly unusual detour!

    Over my nearly decade-long journey as a business owner, I've encountered valuable lessons through mistakes. Today, I want to share some of these insights, hoping it might spare you from similar pitfalls. As an entrepreneur and a woman, I've learned that the facade of having it all together is just that – a facade.

    In this episode, I'll candidly discuss five significant mistakes I've made. From the challenges of balancing business and motherhood to the misconception that successful entrepreneurs have it all figured out, I want you to know that you're not alone. Each day in business is a learning experience, and I am genuinely grateful for the privilege of connecting with incredible individuals like you.

    So, let's dive in and unravel some of these mistakes, hoping that my journey can resonate with yours and perhaps guide you through challenges you might be facing. Thank you for tuning in and being a part of this extraordinary journey.

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [3:22] Mistake #1: No boundaries set

    ➡ [3:46] Tip #1: A to Z technique

    ➡ [6:13] Pleasing everyone is pleasing no one

    ➡ [8:56] Create separation

    ➡ [17:21] Setting boundaries with clients

    ➡ [20:25] Mistake #2: Fear of delegation

    ➡ [21:20] Do, delegate, dump

    ➡ [25:53] Mistake #3: Chasing likes and trying to get everything right

    ➡ [28:50] This is my journey

    ➡ [29:21] Knowing your why

    ➡ [32:50] Turning maybe into a must

    ➡ [34:30] Check out this interview with Keith Abraham

    ➡ [36:42] Mistake #4: Saying YES

    ➡ [39:39] Final thoughts

    Resources:

    ➡ Podcast episode with Keith Abraham - https://youtu.be/Nzjpua-7vOU

    Quote:

    “I’m so successful in business because I hire people that are better than me at the task they do” - Richard Branson

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 185: Understanding you through the Enneagram with Sharon O’Neill Nov 08, 2023
    Show notes

    After a long wait, the right moment has finally arrived to share this extraordinary episode with you. I am absolutely delighted to introduce a truly remarkable guest and dear friend, Sharon O'Neill. Sharon wears many hats – she's an Enneagram Coach, a Pastor, a loving Grandmother, and a passionate advocate for human rights and women's empowerment. Her presence has had a profound impact on our, and many others’, lives.

    We've been eagerly anticipating this discussion on how the Enneagram Personality Assessment Tool has positively transformed both our own marriage and our business. The Enneagram tool has proven to be a game-changer for us, fostering self-love and a deeper understanding of how we connect with others and the world. Sharon will take us on a deep dive into the nine Enneagram types, unveiling how this tool empowers us to better understand ourselves and those around us.

    This conversation is a treasure trove of insights on self-awareness and building meaningful interpersonal connections. The Enneagram has significantly enriched our lives, cultivating a greater sense of self-love and understanding for ourselves and one another. I urge you to open your hearts and ears because there is so much to gain from this discussion. Get ready for a journey towards a deeper self-understanding!

    Prepare for a powerful journey of self-discovery and growth. Share this episode with those who could benefit, and don't forget to subscribe. You're in the right place at the right time. Enjoy!

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [4:19] Excited to talk about Enneagram

    ➡ [6:00] Being part of the process

    ➡ [10:01] Interesting tool

    ➡ [15:15] How powerful this understanding is

    ➡ [17:25] Finding other people similar to you with Enneagram

    ➡ [19:02] Types of Enneagram

    ➡ [31:58] Having wings

    ➡ [33:39] Enneagram vs other personality tests

    ➡ [38:03] Anger means…

    ➡ [41:06] Challenges; knowing yours and others through Enneagram

    ➡ [44:15] Figuring out your type can take time

    ➡ [45:07] Check out Sharon’s website for Enneagram details

    ➡ [48:30] Can you change your Enneagram type?

    ➡ [55:07] Resources

    ➡ [57:24] Knowing other people’s Enneagram without taking the test

    ➡ [1:01:20] Sharon’s recommended book

    ➡ [1:02:15] Sharon’s dream superpower

    ➡ [1:02:54] Sharon’s favourite quote

    ➡ [1:03:56] Sharon’s advice to her past self

    ➡ [1:06:44] Final thoughts


    Resources:

    ➡ Road back to you by Ian Morgan - https://bit.ly/40q8u7w

    ➡ Atomic Habits An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear -https://bit.ly/49sw2wH

    ➡ Enneagram Test - https://www.integrative9.com/ieq9products/individual-reports/

    ➡ Podcast - https://www.typologypodcast.com

    Quote:

    ➡ “Men and women were created to work together, not separate work but together work. It’s a way of love which is the most powerful thing we have on the planet” - Bob Goff

    About our guest:

    Sharon O'Neill is a Launceston, Tasmania based Enneagram Practitioner, passionate about building capacity, seeing people become whole, well, and integrated. She loves empowering individuals to live to their full potential. The Enneagram is one of the major tools she uses to see people living their best life.

    Sharon has nearly 3 decades of working within our local community as a Pastor, Social Worker, Social Enterprise Creator and Manager. She's a trained Social Worker and has become an accredited Enneagram Practitioner. Sharon is currently a Pastor at Tailrace Community Church and manages the Tailrace Centre, Judes Cafe and Kids Paradise.

    Sharon is passionate about social justice and specifically the rights of women and children; advocating for legal, political and educational reform that will protect children against sexual assault and domestic violence. “I love advocating for equity for women and for them to be empowered to be who they were created to be.” She is passionate about employing young people and seeing them fly.

    For Sharon, the Enneagram is an incredible tool to help build self awareness, knowledge and to stimulate health and well being.

    Connect with Sharon O’Neill

    ➡ Sharon O’Neill’s LinkedIn: https://www.linkedin.com/in/sharon-o-neill-588058134/

    ➡ Sharon O’Neill’s website: https://sharononeill.com.au

    ➡ Sharon O’Neill’s Instagram: https://www.instagram.com/sharononeill_soulkeeping/

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 184: Why identifying your ideal customer is key (Direct Selling Accelerator Spotlight Special!) Nov 01, 2023
    Show notes

    This Spotlight Special shines the light on a topic that is not only something super important we regularly teach, but also something that gaining a better understanding of can mean completely changing your business for the better… Why identifying your ideal customer is a big deal.

    We’ve heard it said before that ‘figuring out your ideal customer is just a fancy way to procrastinate’. But, here's the twist: in the very next breath, people often then ask for Social Media advice. So why does that first step, identifying who your ideal customer is and who you are talking to, matter so much?

    Tune is as we share four crucial reasons why knowing your ideal customer is essential for your business. It's like the compass that guides you to success. If you've ever felt stuck or frustrated with your results, understanding this is a game-changer!

    We'll throw in a few stories, maybe some embarrassing ones we've learned from too and explore why identifying your ideal customer is key. So, are you ready to unravel the mystery of who that ideal might be? Let's dive right in and make it clear!

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [1:56] Working with your ideal customer

    ➡ [5:08] Selling to everybody is selling to nobody

    ➡ [5:46] Power of identifying your dream customer

    ➡ [7:19] Doesn't feel like work

    ➡ [10:14] Multiplication will happen if…

    ➡ [11:50] Being magnetic

    ➡ [14:27] Reciprocity of energy and joy

    ➡ [16:11] Power of word of mouth

    ➡ [17:46] Becoming more productive

    ➡ [18:43] Creating content becomes easy

    ➡ [21:38] 2 key questions to ask

    ➡ [23:05]] What do I need to do next?

    ➡ [23:53] Final thoughts

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


    EP 183: The Lemongrass Spa story and tips to grow your Direct Selling business Oct 25, 2023
    Show notes

    We are so thrilled to share a special episode that reminds us all what this podcast is all about. Whether you’re a Direct Seller looking to grow your business, part of a corporate company in the Direct Selling Industry, or even just considering starting your own business venture - this podcast serves to support and inspire you.

    A key part of our mission with this podcast is bringing you incredible stories and insights from individuals around the world making an impact in the dynamic Direct Selling field. In this episode we are super excited to do exactly that…

    It's both an honor and a privilege for us to meet remarkable people and share their stories. Today, we have the pleasure of introducing you to a very special individual, Heidi Leist, the founder and CEO of Lemongrass Spa Products. We aim to shine a spotlight on this incredible industry, and its influence on individuals and communities, and feel that Heidi’s story does exactly that.

    Heidi's journey and insights as both a consultant and a company leader are truly inspiring. She shares with us not only her wealth of industry and business knowledge, but also gets personal sharing from the heart about her private life and the challenging dynamics of working with your spouse.

    We strive to provide you with valuable tips, tricks, and real-world experiences that can propel your journey - today the incredible Heidi will do exactly that. Tune in to gain valuable tips, tricks, and real-world experiences to help you achieve your business dreams. Enjoy the remarkable story of Heidi and LemonGrass Spa!

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [3:44] Celebrating 21 years

    ➡ [5:37] Starting a business with two babies

    ➡ [6:21] Looking back 21 years ago

    ➡ [09:29] Working with your significant other

    ➡ [13:25] Heidi’s “ah-ha!” moment, diving into Direct Selling

    ➡ [15:08] Starting out in business? Listen to this

    ➡ [17:41] Creating a culture in your team

    ➡ [19:28 ] Getting on the right track

    ➡ [22:07] Biggest change in the Direct Selling industry that Heidi seen in the last 21 years

    ➡ [25:00] Heidi’s supper skill in her business

    ➡ [27:58] Keeping the relationship building going

    ➡ [35:26] Talking about legacy

    ➡ [38:00] A special product launched this month: Pink Box of Hope

    ➡ [40:38] Heidi’s inspiration for this special product

    ➡ [43:18] Finding the right balance

    ➡ [46:26] Heidi’s recommended book

    ➡ [46:58] Heidi’s dream superpower

    ➡ [49:33] Heidi’s favourite quote

    ➡ [50:42] Heidi’s advice to her past self

    ➡ [52:08] Getting in touch with Heidi Leist

    Resources:

    ➡ Book Recommendation: Digital Persuasion by Erin King: https://amzn.to/496gyhy

    Quote:

    ➡ “You can’t’ start next chapter of your life if you keep re-reading the last one”

    About our guest:

    Heidi Leist is an author, founder and CEO of Lemongrass Spa Products. For over 21 years, the company has been challenging the conventions of traditional manufacturing by pioneering and perfecting handcrafted, ethically sourced small batches of skincare, makeup, and bodycare. Today, thousands of people have joined what we call ‘the Lemongrass family’ as loyal consumers and independent social sellers.

    With a shared passion for clean, natural, and healthy living, Heidi and her team are grateful to be able to give back to the greater community. The organization has provided resources to members of the military through their company initiative Freedom Feet, meals for Feeding America and campaigns for cancer research and prevention. She has been a speaker at DSA events throughout the years and a guest speaker at universities through the DSEF education program. Heidi and her business partner and husband, Bryan, live on the gulf coast of Florida where they enjoy boating, diving and traveling with their two daughters.

    Connect with Heidi Leist

    ➡ Heidi Leist LinkedIn: https://www.linkedin.com/in/heidi-leist-a722238/

    ➡ Lemongrass Spa website: https://www.lemongrassspa.com/blog/author/leisth/

    ➡ Lemongrass Spa Facebook: https://www.facebook.com/LemongrassSpaProductsCorporate

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us at grow@auxanomarketing.com.au

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if y

    See omnystudio.com/listener for privacy information.


    EP 182: Dating 101 - Part three, how to get to second base (how to turn a lead into a sale) Oct 18, 2023
    Show notes

    In the third instalment of 'Dating 101,' we dive into the art of cultivating relationships with your target customers on Social Media. Just like in dating, it's all about taking it step by step — imagine going from a simple "hello, how are you" to immediately asking, "will you marry me?" That's quite the jump!

    In this episode, we're drawing parallels between dating and business relationships to stress the importance of gradual progress. We want to create sustainable, long-term relationships with our ideal customers. It's like dating — establishing a strong foundation before moving forward.

    Our focus will be on taking the relationship to the next level, akin to reaching 'second base.' Envision this as the shift from initial interactions to meaningful conversations about our products or business opportunities. We seek to engage in appropriate discussions that naturally propel our business endeavours.

    Just as you wouldn't propose on the first date, in business, we strive to establish trust and rapport before making a substantial request. It's about understanding each other's needs and interests. We'll guide you on transitioning from surface-level engagement to discussing your offerings in a way that benefits both you and your potential customers.

    Stay tuned as we share insights on how to smoothly advance these relationships, transforming leads into sales. It's all about adopting the right approach and timing to expand your business while nurturing meaningful connections. So, relax and join us in elevating these relationships together

    We’ll be talking about:

    ➡ [0:00] Introduction

    ➡ [2:17] 4 dating tips

    ➡ [3:46] Tip #1: A to Z technique

    ➡ [4:46] Genuine reach outs

    ➡ [5:29] Tip #2: Using voice notes

    ➡ [8:31] Tip# 3: Tailor fit your offering or product

    ➡ [9:02] Take notes

    ➡ [11:14] Tip #4: Have a nurture sequence

    ➡ [12:55] One of my favourite topics I like to talk about is…

    ➡ [13:21] Wrapping up dating 101, the power podcast trio

    Resources:

    ➡ Missed Part One? Catch it here: https://youtu.be/o3k9h1Nualk

    ➡ Missed Part Two? Catch it here: https://youtu.be/xKwalQaqyts

    ➡ Grab my FREE Scripts To Start A Conversation (check out Part Two for more on this!):

    https://go.auxano.global/conversationstarters

    ➡ Keen to learn more? Join our Auxano Family: https://go.auxano.global/welcome

    Connect with Direct Selling Accelerator:

    ➡ Visit our website: https://www.auxano.global/

    ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

    ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

    ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

    ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

    ➡ Email us on: grow@auxano.global

    If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See omnystudio.com/listener for privacy information.


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