The Dentalpreneur Podcast w/ Dr. Mark Costes

Latest Episodes:

2155: Storytelling, Publishing, and Building Your Brand Pt. 2 Jan 07, 2025

Show notes

On today's second installment of the conversation with Aurora Winter, Mark delves deeper into the future of publishing, storytelling, and the transformative power of AI. Aurora shares her latest ventures, from utilizing AI tools like Notebook LM and Runway to streamline writing and create cinematic book trailers, to the game-changing potential of platforms like Kickstarter for independent authors. She offers a visionary take on how thought leaders and entrepreneurs can harness their unique stories to stand out in a rapidly evolving digital world.

Aurora also discusses the collaborative potential of AI in content creation, how to use it as a brainstorming and research assistant, and why authors should focus on owning their stories to stay ahead of the curve. Whether you're an aspiring author, entrepreneur, or just curious about the latest in AI and publishing, this episode is packed with actionable insights to inspire your next move.

EPISODE RESOURCES

2154: Storytelling, Publishing, and Building Your Brand Pt. 1 Jan 06, 2025

Show notes

On today's episode, we sit down with best-selling author and media strategist Aurora Winter for the first of a two-part conversation. Aurora, a former TV executive turned entrepreneur, shares her expertise in storytelling, neuroscience, and publishing. She dives into her journey from writing nonfiction to creating a young adult fantasy series, inspired by her love for impactful stories like C.S. Lewis' The Chronicles of Narnia. Aurora discusses the transition between traditional publishing and indie publishing, the advantages of crowdfunding platforms like Kickstarter for launching creative projects, and the entrepreneurial potential of turning books into powerful marketing tools. Packed with actionable insights for healthcare entrepreneurs and beyond, this episode offers a wealth of strategies to leverage stories, books, and AI to grow your brand and influence.

EPISODE RESOURCES

2153: Why Case Acceptance Is a Team Sport Jan 03, 2025

Show notes

On today's episode, we welcome the insightful Dr. Summer Kassmel, DSI Black Belt Coach, entrepreneur, and practice owner, to dive deep into the art and science of case acceptance. Mark and Summer explore the critical role of team dynamics, communication, and understanding patient objections in boosting treatment plan success. Dr. Kassmel shares her proven strategies for creating a seamless patient experience, from the first phone call to the exam chair, emphasizing the importance of a unified philosophy of care.

Listen in as they discuss the power of team collaboration, the significance of aligning on core health pillars, and how mastering every patient touchpoint can revolutionize your practice. Whether you're looking to improve patient satisfaction or increase profitability, this episode is packed with actionable insights for every dental leader.

EPISODE RESOURCES

2152: From Nachos to Non-Profits Jan 02, 2025

Show notes

On today's episode, Rob Montgomery and Dr. Paul Goodman welcome back the dynamic Dr. Mark Costas, host of the Dentalpreneur Podcast, to discuss the challenges and opportunities in modern dentistry. From HR hurdles and practice ownership to DSOs and global non-profit initiatives, Mark shares his insights on recruiting and retaining top talent, adapting to post-pandemic realities, and navigating the shifting tides of practice transitions.

Mark also delves into his inspiring work with Smile Outreach International, a non-profit bringing sustainable dental care to underserved communities worldwide. Tune in to hear about his innovative approach to dentistry, from managing multi-location practices to fostering mentorship and creating a legacy of giving back.

EPISODE RESOURCES

2151: From Adversity to Impact Jan 01, 2025

Show notes

On today's episode, Dr. Mark Costes joins Julieanne O'Connor and Michael Keeter to share his extraordinary journey from humble beginnings to becoming a successful entrepreneur, philanthropist, and dental industry leader. Mark reflects on overcoming childhood learning challenges, a life-changing accident that sparked his passion for dentistry, and the resilience it took to earn his spot in dental school after 21 applications. He also discusses founding Smile Outreach International, a nonprofit bringing dental care to underserved communities worldwide, and how his experiences in business, family, and personal development have shaped his mission to leave a legacy of impact.

EPISODE RESOURCES

2150: Q&A: New Patients, Acquisitions, DSOs, and Building Your Dream Practice Dec 31, 2024

Show notes

On today's episode, Mark answers audience questions from the Henry Schein event. Covering some of the most pressing topics for dental practice owners, Mark shares his expertise and strategies to help practices thrive.

He tackles questions on attracting new patients without compromising fees or pride, whether to pursue an acquisition or start a practice from scratch, and the top considerations when building a dream multi-specialty practice—focusing on HR, culture, and facility design. Mark also dives into the success of DSOs, explaining what private practice owners can learn and implement from their strategies. Finally, he offers practical advice on effectively marketing a membership plan while maintaining fairness and trust with existing patients.

EPISODE RESOURCES

2149: Building a Profitable Practice Dec 30, 2024

Show notes

On today's episode, Mark shares highlights from his recent presentation at a Henry Schein event, where he spoke about the critical pillars of building a profitable and efficient dental practice. Mark dives into systemization, leadership, culture, and overhead control as the foundational elements for success. He also addresses common challenges faced by dental practice owners, including high overhead, HR struggles, and unrealistic patient expectations.

Drawing on industry statistics and trends, Mark explores topics like rising retirement ages, profitability concerns, and the impact of PPO plans. He introduces the importance of mentorship and assessments, outlining his innovative belt system to classify and improve practices. With a passion for helping dentists accelerate their journey to making clinical dentistry optional, Mark provides actionable insights for creating a practice that thrives while enhancing personal and professional freedom.

EPISODE RESOURCES

2148: The Marketing Revolution Pt. 2 Dec 27, 2024

Show notes

On today's episode, Mark continues his insightful conversation with Laura Maley and Michael Anderson, co-founders of Wunderist Agency, as they unveil the cutting-edge strategies and tools that are transforming dental marketing. The trio dives into Wunderist's innovative ROI tracking technology, which integrates seamlessly with major PMS systems to attribute marketing dollars directly to production outcomes—finally solving the mystery of true marketing ROI.

Michael and Laura also share how their team is tackling online scheduling to enhance patient conversion and streamline operations while leveraging AI for smarter, more personalized lead nurturing. From automated follow-ups to creative re-engagement funnels, they reveal how practices can capture opportunities left on the table, like missed calls or unclosed treatment plans. The episode wraps up with a look at social media strategies, including their time-efficient content creation system that allows dentists to be visible and relevant with minimal effort.

EPISODE RESOURCES

2147: The Marketing Revolution Pt. 1 Dec 26, 2024

Show notes

On today's episode, Mark sits down with Laura and Michael, co-founders of Wunderist Agency, to explore how they've disrupted dental marketing by focusing on authenticity, execution, and real results. Laura shares her journey from big-brand marketing to helping dentists build meaningful, differentiated brands that attract their ideal patients. Meanwhile, Michael dives into how operational consistency and technology play a critical role in converting leads into real production.

They also reveal Wunderist's game-changing integration with practice management systems like Dentrix and Open Dental, which allows dentists to track their marketing ROI down to actual treatment completed. This groundbreaking solution bridges the gap between advertising spend and patient results, empowering practices to make data-driven decisions and optimize campaigns. Whether you're a startup or in a saturated market, the insights here will help you stand out, connect with patients, and maximize every marketing dollar.

EPISODE RESOURCES

2146: Growth, Recaps, and Choosing the Right Partner Dec 25, 2024

Show notes

On today's episode, Mark welcomes back Chip Fichtner, founder and principal of Large Practice Sales, for an in-depth discussion about the evolving landscape of dental practice transitions and the rise of "invisible DSOs." Chip dives into the current private equity market, the increasing trend of younger doctors joining DSOs, and the key factors that make practices and DSOs attractive for recapitalizations. He shares invaluable insights into choosing the right DSO partner, avoiding common pitfalls, and understanding the significant growth potential that partnerships can offer. Chip also discusses the unique challenges for rural and specialty practices, the future of consolidation in dentistry, and practical advice for younger doctors looking to acquire practices. Whether you're considering a partnership or navigating consolidation in your market, this episode is packed with actionable advice and forward-looking strategies.

EPISODE RESOURCES

Our TOPPODCAST Picks

Follow Us

Stay Connected

The Dentalpreneur Podcast w/ Dr. Mark Costes

Related Podcasts

Links

Stay Connected