The CMO Podcast

Latest Episodes:

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee Jan 01, 2020

Show notes

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019.

Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diego Scotti (Verizon) | Collecting Experiences, Not Titles Dec 25, 2019

Show notes

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list.

In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening Dec 18, 2019

Show notes

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP.

In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the exciting challenges of re-building this culturally relevant brand through their heritage products

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle Dec 11, 2019

Show notes

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman.

In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of hospitality and customer service not only for Equinox but for all companies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Selena Kalvaria (Away) | The Difference Between Marketing and Brand Dec 04, 2019

Show notes

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo.

In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Rubin (The New York Times ) | NYT Is More Than Fit To Print Nov 27, 2019

Show notes

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more.

David joined The New York Times in 2016 as Senior Vice President and Head of Audience and Brand, where he led the development of award-winning advertising campaigns. In 2018, he was named one of Business Insider's “25 Most Innovative CMOs in the World.”

Before joining the newspaper, David worked in brand development for both consumer products and digital media. Some of his highlights include the launch of Axe body spray and taking the reigns of Unilever's USA hair care division. After that, he joined Pinterest, where he was tasked with expanding the appeal of the brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing Nov 20, 2019

Show notes

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution.

In this discussion Stephanie talks about her career in marketing and how the role of CMO is evolving. She puts an emphasis on getting input from customers and explains why Salesforce, while doing extremely well, is reinventing how they go about brand awareness.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime Nov 13, 2019

Show notes

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years.

In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he and his team keep retention in the baseball park up, including being the first professional ballpark to have a nursing station.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Rassi (Kroger) | Rebranding Kroger Nov 06, 2019

Show notes

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Researchfor consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain.

At the helm of marketing for The Kroger Co. and with her insights on consumer data, Amanda is taking a bold step by rebranding the company. On this episode's release date, The Kroger Co.'s new brand campaign will kick-off. Amanda shares how she decided The Kroger Co. needed a new look and the data that drove this decision.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset Oct 30, 2019

Show notes

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad.

Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally and be diplomatic by bringing people together through marketing. She expresses a desire to have her clients give clear feedback. Wendy describes how touched she was when her children inducted her into the Marketing Hall of Fame. She says she wishes to be remembered not for her business achievements but for her character.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected