The CMO Podcast

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Michelle Peluso (IBM) | Leadership During Crisis May 04, 2020

Show notes

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted.

This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about the importance for brands to be agile and to pivot when needed. Michelle discusses how IBM's own agility put them in the position to be able to pivot as the pandemic altered every aspect of their business.

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Jocelyn Wong | The Importance of Reinvention Apr 29, 2020

Show notes

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing.

In this conversation, Jocelyn shares how her life started on one path and changed to another. How change is consistent, and the best ways to embrace it and pivot to your next move. This conversation is brimming with information about how to create purpose for your brand, how to make your next move, and how to enjoy yourself while trying to plan your next adventure.

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Alex Josephson (Twitter) | Leadership During Crisis Apr 27, 2020

Show notes

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns.

In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant information during this crisis.

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Matthew Anderson (Roku) | Streaming During COVID-19 Apr 22, 2020

Show notes

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotch career path helped him shape his leadership, how he views what the consumers want to create the best product for everybody, and the advice James Murdoch gave him to help his outlook on the media landscape.

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Pedro Earp (AB InBev) | Leadership During Crisis Apr 20, 2020

Show notes

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures.

In this conversation, Pedro talks about how the pandemic incidentally helped his team become more streamlined, how now is the time to focus on people and the ways every brand can help their consumers. They also discuss the lasting effects this will have on the way AB InBev works.

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Kate Huyett (Bombas)| More Than Just Socks Apr 15, 2020

Show notes

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need.

In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the first hires at Bombas. Kate shares her advice for those who are looking to change careers to chase their dreams, how Bombas' purpose led to its success and how she plans to grow the company while maintaining its core values.

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Jenny Avallon Lewis (Uber) | Ridesharing During COVID 19 Apr 08, 2020

Show notes

Jenny Avallon Lewis is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six years. She has been at Uber for 2/3's of its existence.

In this conversation, Jim and Jenny talk about how COVID-19 is affecting Uber's business and their drivers, and also how Uber is helping their communities and the countries they operate in. They also talk about how Uber is discovering its voice as a brand, and how to be different in a crowded marketplace.

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Jim Stengel | Quantifying Brand Purpose Apr 01, 2020

Show notes

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US, Suzanne Kounkel. Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies and brands.

In this episode, Suzanne talks to Jim about working with brands to rediscover their purpose and how messaging purpose is more important than ever. You'll hear all about Jim's personal beliefs, thoughts and ideas on leading teams to pursue brand purpose.

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Erika Nardini (Barstool Sports) | Be As Nimble As Possible Mar 25, 2020

Show notes

Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.

Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, including including “Pardon My Take,” “Call Her Daddy” and " The Corp With A-Rod and Big Cat."

In this conversation, Erika talks to Jim about her journey to Barstool and the lessons she learned from working at places like Yahoo, Microsoft and Verizon – just to name a few. She covers the importance of being able to react to the culture shift, especially with what's happening in the world, and the importance of talent within an organization. She also discusses what's in store for Barstool, the future of sports entertainment and how Barstool's creators are providing entertainment to their audience during the COVID-19 pandemic.

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Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC Mar 18, 2020

Show notes

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!

In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.

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