The CMO Podcast

Latest Episodes:

Kate Huyett (Bombas) | Leadership During Crisis Jun 08, 2020

Show notes

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic.

Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more!

https://docs.google.com/forms/d/e/1FAIpQLSdG5pOYPhwMpLqD66N10CSeYKsOtDTTeZBML3b_dY680AgMaQ/viewform

https://docs.google.com/spreadsheets/d/1KG8DYK1_V5rYE0QGLm5F_r-87HGKeeBTKr31DZgftp0/edit?usp=sharing

Support our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

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A Moment of Pause Jun 03, 2020

Show notes

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need.

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Erika Nardini (Barstool Sports) | Leadership During Crisis Jun 01, 2020

Show notes

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity during these times, and more.

Support our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

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Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo May 27, 2020

Show notes

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."

In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career.

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Amanda Rassi (Kroger) | Leadership During Crisis May 25, 2020

Show notes

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.”

Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.

Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.

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Vineet Mehra (Walgreens) | Connecting Purpose with Commerce May 20, 2020

Show notes

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world.

In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst brands is so prevalent today. Plus, how combining purpose with commerce is a major goal for Walgreens Boots Alliance.

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Raja Rajamannar (Mastercard) | Leadership During Crisis May 18, 2020

Show notes

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more.

Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world.

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Linda Boff (GE) | Engineering Magic & Solutions May 13, 2020

Show notes

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more.

In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and how they are rising to the challenge.

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David Kidder (Bionic) | Leadership During Crisis May 11, 2020

Show notes

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's Growth OS tool helps established companies and organizations think like entrepreneurs and venture capitalists.

During this episode of Leadership During Crisis David shares how Bionic is helping big companies drive innovation during these times. David also talks about the momentum there is for companies to reach people using unconventional ways, and how now is the time to lead with empathy while thinking outside the box to reach people.

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Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis May 06, 2020

Show notes

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting a new job during a pandemic, but this challenge really put her skills to the test, and she doles out a lot of wisdom in this episode.

In this conversation, Michelle tells Jim how she acted quickly to integrate herself into the company's culture, and how she acted swiftly and respectfully when things started moving fast. She also discusses how AccuWeather is a company that is built on innovation, and how that initiative is integral to the company's culture and purpose.

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