The CMO Podcast

Latest Episodes:

Jeff Jones & Rick Gomez | The Next Gen CMO Academy Mar 11, 2020

Show notes

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & CMO at Target Corp, Rick Gomez.

This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future and current CMOs of all backgrounds and disciplines.

In this conversation, Rick and Jeff talk about what brand purpose looks like in their company. They also breakdown their favorite Super Bowl ads from last year and the impact their brands have on culture. Plus, the live audience of CMOs from other Fortune 100 companies chime in with some really insightful questions.

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Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling Mar 04, 2020

Show notes

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more.

Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various record labels and publishing (magazines and books). This led to a very interesting job at Jay-Z’s Roc Nation where she helped create and grow their Sports Marketing Department.

In this interview, Sarah discusses the nature of disruption with this kind of marketplace. She also talks about what it is like to work with such high profile people and what she has learned from them. Plus, she touches on some of the unique projects Thirty Five Ventures has in the works that are breaking new ground in marketing.

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Vinoo Vijay (H&R Block) | Become Customer-Centric Feb 26, 2020

Show notes

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people at the forefront of each customer interaction – instead of the tax codes.

In this conversation, Vinoo shares the many life and career experiences that informed him as a marketer – including his views, his childhood in India and his education at an international boarding school. He also provides insight on how he has created brand purpose at financial institutions by putting the customer interaction first. Additionally, Vinoo explains how he pivoted career paths.

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Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing Feb 19, 2020

Show notes

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.

Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.

In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.

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Superbowl LIV Marketing Roundtable Discussion Feb 12, 2020

Show notes

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!

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Standout Moments of Brand Purpose Feb 05, 2020

Show notes

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.

Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev

Kristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co.

Fernando Machado, Global Chief Marketing Officer at Burger King Corporation

Michelle Peluso, SVP Digital Sales & Chief Marketing Officer at IBM

Marc S. Pritchard, Chief Brand Officer at Procter & Gamble

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Marisa Thalberg (Lowes) | Jumping Over Barriers Jan 29, 2020

Show notes

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains.

In this conversation, Marisa talks about how her experience as a TV producer helped her inform her storytelling abilities to companies and brands. She also talks about transitioning industries – from marketing cosmetics to fast food.

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Maurice Herrera (Avis) | The Importance of Stratecution Jan 22, 2020

Show notes

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products.

Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.

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Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal Jan 15, 2020

Show notes

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.

Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose.

In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.

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Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand Jan 08, 2020

Show notes

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand.

Adam talks to Jim about how connected Puma is to their purpose and the company's brave history when it comes to causes. He explains how important the brand ambassadors are when it comes to spreading the brand's values. He also discusses Puma's shift from simply a shoe company to a culture, fashion, and lifestyle brand.

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