The CMO Podcast

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David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath Aug 14, 2019

Show notes

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which isa tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists.

In this conversation, David and Christina get candid about how large companies need to approach growth differently in order to compete. They also explain the Growth OS, and how startups have a competitive edge.

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Michelle Peluso (IBM) | Agility Is Key Aug 07, 2019

Show notes

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike.

On this episode, Michelle talks to Jim about her mentors and how they played a part in her leadership decisions. Plus, how each position through out her career helped inform her on how to lead with purpose in her new roles. During her time at IBM, Michelle has not only brought attention to all the great things Big Blue is doing but also upended the corporate communication model to be more "agile." This is an episode that will inspire you and help you understand how to best motivate your team and colleagues.

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Tim Armstrong (DTX) | A Personal Mission Statement Jul 31, 2019

Show notes

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs.

Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of business, and the important relationships he's had with CMOs.

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Alicia Tillman (SAP) | The Value of Working with Allies Jul 24, 2019

Show notes

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs.

Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team and how SAP is helping solve real world problem. Plus, her goal to make SAP one of the top 10 brands in the world.

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Roel De Vries (Nissan) | An Industry Without Competition Will Die Jul 17, 2019

Show notes

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand.

In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story of Roel's meeting and subsequent work with Nelson Mandela.

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Lorraine Barber-Miller (ADP) | B2B with Purpose Jul 10, 2019

Show notes

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services.

As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and Microsoft.

Now Lorraine is the SVP and Chief Marketing Officer at ADP. Her leadership is breathing heart and soul into this human resource company in very interesting ways. Since she started there, the company’s shares have gone up significantly, along with their acquisition of new customers.

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Dean Aragon (Shell) | Family Fuels Marketing Jul 03, 2019

Show notes

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures of his high profile job with the demands of being a dad.

Speaking at Cannes Lions, Jim and Dean discuss everything from Dean's childhood growing up in the streets of Manilla, Philippines, contracting polio in his youth, how his career affected his family life, and much more.

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Ann Lewnes (Adobe) | Giving Creativity Purpose Jun 26, 2019

Show notes

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business.

Ann has also been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, and many more accolades. Ann also serves on the boards of the toy company Mattel.

In this conversation recorded from Cannes Lions, Jim talks to Ann about how she helped Adobe find its purpose and how Adobe is now synonymous with the word "creative."

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Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands Jun 19, 2019

Show notes

Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers.

In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex hates the phrase "social media."

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Scott Galloway | Brands Are Dead Jun 12, 2019

Show notes

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author, entrepreneur and founded L2 after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban Outfitters, and Berkeley's Haas School of Business.

On this episode, Scott and Jim talk about how reaching consumers is becoming more difficult and nuanced. He also thinks that we are about to live in a "post-brand era" and companies are going to cater directly to the consumer's needs moving forward. To hear more Scott in your ear, check out his fantastic podcast, Pivot co-hosted by the great Kara Swisher! Also, be sure to pick up his latest book The Algebra of Happiness.

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