The Brave Technologist

Latest Episodes:

All Things NFT: Marketing, Investments and Future Opportunities Sep 06, 2021

Show notes

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they're such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave's success.

In this episode we also discuss:

How content creators and artists can leverage NFTs to promote their work
The role of your community in amplifying your message and accelerating growth
Creative ways that marketers can leverage NFTs and other crypto tokens
Tactical ways marketers can use NFTs for campaign success and user engagement.

Guest Bio:

Luke Mulks is VP Operations at Brave Software and prior to Brave, Luke was the Director of Ad Operations at OAO. He has an extensive background in startups and publishing. Currently at Brave, Luke is working on having ads use encryption and respect human privacy by default.

Help us shape Season 3 by providing feedback in our short survey here.

Brave Pick: This week's Brave Pick of the Week is Axion. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Leading with Empathy in Marketing and Creating Human Connections Aug 30, 2021

Show notes

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she's breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy.

In this episode we also discuss:

Privacy tips and tricks you can implement today to increase your personal security
The importance of connecting users with empathy and shared beliefs
How to build a sustainable growth engine that connects people with brands, giving you the privilege of capturing their time, energy, and attention.

Guest Bio:

Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders.

When she's not fighting InfoSec marketing BS, she talks to high performers about their decision-making process on her podcast, 'How do you know?'.

Brave Pick: This week's Brave Pick of the Week is NortonLifeLock. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, consumer privacy, and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate Aug 16, 2021

Show notes

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life's virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy.

In this episode we also discuss:

P&G's responsible beauty initiative and how they're building an inclusive brand and collection of products
Earning consent from consumers through active participation in data collection
Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future
How to leverage first party data to better understand consumers

Brave Pick: This week's Brave Pick of the Week is Herotainment. Check out their website here.

Guest Bio:

Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Measuring and Rewarding Attention in New and Personalized Ways Aug 09, 2021

Show notes

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he's helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide.

In this episode we discuss:

How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic
The methodology Kettle Foods used to engage their fans in developing new, personalized products which disrupted the entire CPG industry
Why we need to change how attention is awarded to better serve end users
What consumers should
Who owns your data? What consumers should keep in mind about the future of data ownership

Guest Bio:

Dylan Boyd is currently the Director of R/GA Ventures, a Corporate Venture Fund, where he works with global brands to develop in-house, partner and Venture Studio programs. R/GA is a global digital agency that creates early stage products, digital services and experiences. Dylan works across sports, blockchain, health, pets, CPG, media, data, marketing and other verticals.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Cutting Edge Media Strategies that Heighten the User Experience Aug 02, 2021

Show notes

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he's created for global brands such as, Vespa, Armani Jeans, Michael's and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales.

In this episode we also discuss:

How Vespa used programmatic advertising data to shape product innovation and target a niche audience.
The results of Kim Kardashian's first ever paid Twitter tweet for Armani Jeans.
How Michael's transformed their business by focusing on their customer first across all channels.
The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users.
How creators can monetize downstream in ways they couldn't before with NFTs

Brave Pick: This week's Brave Pick of the Week is Chainlink. Check out their website here.

Guest Bio:

Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Brave Advertisers: An Insider's Perspective on their Burning Questions and Biggest Opportunities Jul 19, 2021

Show notes

Get a backstage view of the Brave Ads Platform from one of Brave's most experienced Regional Sales Directors. You'll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.

Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases. When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing.

This week's Brave Pick of the Week is Culprit Underwear. Check out our case study with them here.

In this episode we also discuss:

The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform.
Which product categories perform best, and why more mainstream and CPG brands are coming on board.
How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising.
How brands and agencies differ in how they're preparing for a future without 3rd party cookies.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

The Benefits of B2B Content Marketing and Measuring ROI on Blogs and Podcasts Jul 12, 2021

Show notes

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.

In this episode, we also discuss:

Utilizing blogs for keyword ranking and organic search
Demonstrating value through advertising to earn audience attention
How to effectively advertise and sell to highly motivated buyers
The power of integrating your brand and product marketing teams together
How the next generation of marketers can leverage gaps in the market for early career progression

This week's Brave Pick of the Week is eToro. Check out a case study we created with them here.

Our Guest:

Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs.

In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day.

About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

How the Impulse Economy Resulted in a Total Collapse of the Funnel Jul 05, 2021

Show notes

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.

We also discuss:

How social and video platforms have become the one-stop shops for impulse purchases
The importance of meeting the consumer where their expectations are
Technological innovations in media, including image recognition and camera sensors
Ongoing challenges with measuring the effectiveness of advertising campaigns

This Week's Guest:

Chad Stoller - Global Chief Innovation Officer, UM & Managing Director of the IPG Media Lab.Chad is responsible for the agency's innovation agenda while working with individual clients to solve old challenges in new ways.

In addition to Chad's role within UM, Chad has served as the Managing Partner of the IPG Media Lab since 2011. The Lab is the advertising industry's longest-running media futures agency and continues to drive the agency ecosystem with thought leadership in regards to the future of audience attention, consumer disruption, and action planning for new customer connections.

This week's Brave Pick of the Week is Gemini. Check out their website here.

About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

How Disney+ Strives to Deeply Understand Their Customer as a Strategy for Exponential User Growth Jun 28, 2021

Show notes

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for "killing the hypothesis" has led to massive product adoption and their readiness for global expansion.

We also discuss:

Extending Disney+ to global markets despite fierce competition
Competing with other streaming platforms like Netflix and Amazon Prime Video
Price plays and discounting services as a strategy for product adoption
Listening to your customer and crafting your communication to reflect cultural moments

Andrea Cutright is the VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+. She is responsible for all subscriber marketing touchpoints, overseeing product and engagement marketing and subscriber insights. Prior to working at Disney+, she spent nearly 3 years as the co-founder of DONE, a consumer insights company working with companies as varied as Uber, Samsung, and Neato Robotics. She was also the co-founder and CEO of Foodily.com, which was acquired by IAC in 2015.

This week's Brave Pick of the Week is Verizon. Check out their website here, and read the Brave and Verizon case study here.

About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Introducing Season 2 of The Brave Marketer Podcast Jun 21, 2021

Show notes

Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you!

Each week, guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they're shaping today's most influential brands.

The Brave Marketer podcast is hosted by Donny Dvorin, Head of Sales at Brave Software. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's next.

Music by: Ari Dvorin

If you have a brand, product, or service that you'd like in front of Brave's 30 million users please email us at adsales@brave.com and let us know you are a podcast listener to unlock one of two perks!

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