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    Technology

    The Brave Technologist

    Technology is reshaping society—but how are users included in the conversation?

    The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future.

    Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public interest. How are these tools impacting users? And how can we ensure that technology is developed with transparency, accountability, and the public good in mind?

    We’re going deep with founders, builders, policy makers and researchers to explore the worlds of privacy, AI, crypto, digital rights, algorithmic accountability, and everywhere else where cutting edge technology impacts our daily lives.

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    Latest Episodes:
    The Consumer Privacy Movement and Brand Safety Challenges with Big Tech May 31, 2021
    Show notes

    Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current "data donation agreement" that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing.

    We also discuss:

    • The benefits of informed consent for limited purposes.
    • Online identity and its impact on advertising technology.
    • Brand safety considerations that advertisers must pay attention to.
    • Brave's unique privacy-by-default principles and what that means for users.
    • The future of GDPR and CPRA and enforcement of those laws.

    Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!

    About Richard:

    Richard is the main founder of Arete, the pioneer of the independent equity research space , which he formed in 2000 prior to the Wall Street scandals of 2001-2003).

    For over 20 years Richard has focused on the wider mobile internet space, including smartphones, digital consumer products, advertising technology and other internet services. He is a frequent and highly-rated speaker at industry conferences, known for his frank dissection of industry hype and willingness to offer critical as well as positive comments on leading tech companies.

    Prior to founding Arete, Richard was for four years #1 ranked technology analyst in Europe at Goldman Sachs, and prior to that, worked for Nortel and at a prestigious Columbia University economics think tank.

    About Brendan:

    Brendan Eich is the co-founder and CEO of Brave Software and the Basic Attention Token. Brendan previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Brendan is also the inventor of JavaScript, the Internet's most widely used programming language.

    This week's Brave Pick of the Week is BitPay. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising May 24, 2021
    Show notes

    Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they've implemented to create product adoption and retention, along with the wild marketing ideas they're testing to prepare for a future without 3rd party cookies.

    We also discuss:

    • IRL experiential push ads on the side of buildings
    • Unleashing a team culture of creativity and empowerment
    • Pivoting to a remote culture with asynchronous communication and virtual community building

    Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!

    About Cammie:

    Cammie previously served as the U.S. President and Global Chief Marketing Officer of KidZania, an international location-based entertainment concept focused on children's role-playing activities. Cammie also served as Executive Vice President for Nintendo, with oversight of all sales and marketing activities for the company in the United States, Canada and Latin America. Before joining Nintendo, she was the Chief Marketing Officer for Yahoo! and served at Frito-Lay for 13 years in various leadership roles in sales and marketing, including serving as Vice President of Kids and Teens brands.

    She's also the author of a best selling book, Fit Matters: How to Love Your Job.

    This week's Brave Pick of the Week is American Express. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    Attention Economy & Changing Consumer Experiences in Media May 17, 2021
    Show notes

    Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.

    In this episode of The Brave Marketer Podcast, we also discuss:

    • The attention economy and what brands should consider when spending ad dollars
    • Innovative, interactive and participatory consumer and media experience
    • Utilizing eye tracking for tracking consumer engagement
    • Rebuilding trust and respecting consumer privacy

    This week's guest:

    Sarah joined Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including the launches of movies: The Avengers, Frozen and Star Wars: The Force Awakens. Previously named a 'Formidable Femme' in Campaign Asia's Women to Watch 2015, she became the youngest member of the agency's senior management team, founding the Innovation department in Australia, where she focused on delivering technology and trends insights to agency teams and clients.

    Sarah now leads the Media Partnerships team across dentsu Media in the US, working with our biggest partners and identifying the newest innovators to maximize value for our clients and differentiate the dentsu offering.

    This week's Brave Pick of the Week is Womplay. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    Navigating Crypto: Tax Filings, Marketing Challenges & Opportunities May 10, 2021
    Show notes

    Michelle O'Connor, VP Marketing at TaxBit, shares her top tax considerations for crypto holders, and discusses how she's overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.

    Michelle O'Connor is the VP of Marketing at TaxBit. After years of running and building her own agency, Michelle joined (Bitreserve) Uphold, in 2015 as one of their first marketing hires and an early adopter in the blockchain/crypto space at Uphold. While at Uphold she established their online community, launched the brand globally and became known for her customer obsession and dedication to the community. As a marketer she is passionate about moving fast, driving community adoption and driving mainstream adoption of the tokenized economy.

    In this episode of The Brave Marketer Podcast, we also discuss:

    • Best practices and pro trips for crypto tax filing
    • Organic marketing tactics for promoting cryptocurrency
    • Transitioning your career into new and unknown industries

    This week's Brave Pick of the Week is Upland. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    Funding Content That's Difficult, Dangerous & Disruptive May 03, 2021
    Show notes

    This week on #TheBraveMarketer Podcast, John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions.

    John Nolan is Managing Director of APEX Content Ventures for Publicis Media.

    Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at Production Group All3Media where he worked with Agencies and Advertisers to create content.

    In this episode of The Brave Marketer Podcast, we also discuss:

    • Pursuing work that's difficult, dangerous and disruptive
    • The relationship between advertisers and content producers
    • Social justice and impact driven media projects

    This week's Brave Pick of the Week is Tresorit. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    A Risk Taker's Approach to Marketing Apr 26, 2021
    Show notes

    This week on #TheBraveMarketer Podcast, Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discusses the entrepreneurial mindset and tolerance that's led to his success and how marketers can follow suit, regardless of their size of business.

    Kevin Rose currently works as a partner at True Ventures, a venture capital firm that invests in early-stage technology startups. To date, True has helped more than 300 companies launch and scale their businesses. Prior to joining True Ventures, Kevin founded Digg, Revision3 and most recently, Zero, an app for tracking intermittent fasting

    Kevin has been featured on the cover of Inc. Magazine, BusinessWeek, and RedHerring. Kevin was named a "Top 25 Angel Investors" by Bloomberg, a "Top 25 Web Celebrity" by Forbes, a "Top 35 Innovator" by MIT, and in the "Top 25 Most Influential People on the Web" by Time and BusinessWeek magazines.

    In this episode of The Brave Marketer Podcast, we discuss:

    • Going viral on YouTube overnight
    • Partnering with influencers to grow your brand
    • Conquering your fears in entrepreneurship

    This week's Brave Pick of the Week is Roku Gin. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    Fraudulent Ads and Dirty Data Apr 19, 2021
    Show notes

    This week on #TheBraveMarketer Podcast, Dr. Fou, Cybersecurity and Ad Fraud Investigator, discusses his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk. Dr. Fou helps his clients increase the productivity of their ads by detecting and mitigating ad fraud and waste. He's also a digital marketer of 25 years and regularly contributes to Forbes. Previously Dr. Fou was the Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical devices, and healthcare clients.

    In this episode of The Brave Marketer Podcast, we discuss:

    • Brand safety threats when advertising
    • Uber's $6m ad fraud settlement
    • How marketers can mitigate their ad fraud exposure

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    This week's Brave Pick of the Week is Gala Games. Check out their website here.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    The Future of Advertising is Cookieless Apr 12, 2021
    Show notes

    Title: The Future of Advertising is Cookieless

    Description:

    This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie.

    Over the past six years at HP, John's helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP's digital media practice as we navigate through the death of the third-party cookie.

    In this episode of The Brave Marketer Podcast, we discuss:

    • Consumer privacy and consent
    • Changes to advertising performance
    • Brining your media agency 'in house'

    This week's Brave Pick of the Week is Canada Dry Ginger Ale. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    Betting on Your Brand with a Super Bowl Ad Apr 05, 2021
    Show notes

    This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their 'It Starts Here' campaign.

    Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing.

    In this episode of The Brave Marketer Podcast, we discuss:

    • How to measure ROI on a Super Bowl ad
    • Creating memorable marketing campaigns
    • The cons of hiring celebrities as Brand Ambassadors
    • The power of serving over selling in online advertising

    This week's Brave Pick of the Week is Mini Cooper. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin


    Scoring Your Brand Values Against Your Ad Dollars Mar 29, 2021
    Show notes

    Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework - an editable scoresheet that brands can leverage to ensure decisions they're making reflect the brand values they've committed to.

    The Brand Decision Framework helps OMD's clients choose which partners to work with, platforms to invest in, social media channels to leverage - all based on how these decisions align with their brand values, in turn keeping clients accountable to them.

    In the inaugural episode of The Brave Marketer Podcast, we also discuss:

    • Impact of misinformation spread across social media
    • How decentralized media platforms could affect advertising
    • The renewed importance of context in a digital first way

    This week's Brave Pick of the Week is PayPal. Check out their website here.

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin


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