The Brave Technologist

Latest Episodes:

Why Amex is Taking a Balanced Approach to Competition Dec 13, 2021

Show notes

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.

In this episode we also discuss:

How media buying has changed over the last 10 years and where Andy is investing now
Elevating the member experience through strategic, value added partnerships
What it takes to be a bold marketer and finding your unique edge
American Express's proprietary scorecard for measuring against engagement and brand lift and more!

Guest Bio: Andy Goldberg, joined American Express in May 2019 as SVP, Global Brand Planning, and Content. Since joining in May 2019, Andy has led the American Express brand into the future by driving meaningful ways for key audiences to engage with Amex. He is responsible for developing the global brand strategy and annual brand marketing plans. Andy is driving and reinventing how that comes to life through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts. Andy has transformed Shop Small from a single day into a year-round global platform, supporting merchants, small businesses, and cardmembers.

Brave Pick: This week's Brave Pick of the Week is Telus Mobility. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

How This 100% Electric Jet Company Thinks About Marketing Dec 06, 2021

Show notes

Jessica Bryndza, CMO at Lilium (an aerospace company that's developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it's been like for her to market a pre-revenue company that won't be available until 2024.

In this episode we also discuss:

Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music
Covid's impact on the adoption of DTC companies and how direct to consumer companies are going to market and connecting with their customers in unique ways
Examples of purpose driven companies, led by women, that are challenging their industries
The connection between your employer brand and the success of your external facing brand in the market

Guest Bio: Jessica Bryndza is the CMO at Lilium, an aerospace company based in Munich that's developed a 100% electric, 7-seater jet with zero operating emissions. Jessica is a Marketing leader with over two decades of B2B and B2C experience. She's has helped redefine the way both startup and Fortune 500 companies like American Express, Uber, Google, and Softbank develop brand marketing strategies and global campaigns. She has consistently worked to connect with those companies' diverse customers (and employees) through stories, campaigns live & digital experiences, and cultural moments.

Brave Pick: This week's Brave Pick of the Week is Nervos Network. Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

The Decentralized Revolution and the Emergence of NFTs Nov 29, 2021

Show notes

Jeremy Epstein, CMO at Gtmhub, shares how he's shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities.

In this episode we also discuss:

Considerations for NFT marketing and the utilization of decentralized technologies
Identifying and listening to your brand champions to create community
Examples of how Dapper Labs delivers blockchain-based experiences and NFT digital collectibles via Crypto Kitties and collaborations with the NBA and Dr. Seuss
How email marketing has changed and what it takes to be successful

Guest Bio: Jeremy Epstein is the Chief Marketing Officer at Gtmhub, the world's leading SaaS provider enabling the OKR (Objectives and Key Results) goal-setting methodology. In December 2020, Gtmhub raised the largest Series B round in the history of the category ($30 million) and serves global brands like Société Générale, CNN, Adobe, Red Hat, and TomTom.

Prior to Gtmhub, Jeremy was the VP/Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.8 billion valuation and 1400 people during his 4-year tenure.

Concurrently, Jeremy serves as the co-Chief Investment Officer of the Crypto Futura Fund, a thesis-driven hedge fund that identifies undervalued, high potential blockchain-based tokens in the emerging crypto asset class. The Fund returned 90% in 2020.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Building Successful Partnerships That Live, Breathe and Create Culture Nov 22, 2021

Show notes

Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.

In this episode we also discuss:

How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets
Creating digital brand moments that are seamless and omnichannel
Utilizing emerging technologies like AI in field marketing and live events
Leveraging occasions and seasonal moments with Pinterest Activations

Guest Bio: Andrea Sengara is a seasoned global marketing leader who joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry.

Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey®. In an industry where brands are inherently social, Andrea explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America's portfolio of brands.

Brave Pick: This week's Brave Pick of the Week is The Motley Fool. Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Challenger Brands That Pick Fights and Exhibit Brand Courage Nov 15, 2021

Show notes

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn't competing against other airlines; they're competing against the road trip.

In this episode we also discuss:

How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in their marketing campaigns
Why demographic segregation can actually hurt more than it can help when buying media
The actual insights that cause customers to buy, and how to elevate the customer experience
Ways employer branding and HR can impact your brand's success in the marketplace
Applications of crypto in third world countries

Guest Bio: Chris Kneeland is the CEO of Cult and one of the veteran marketers out there - he is the senior advisor to CMOs at Zappos, Harley Davidson, Best Buy, Godaddy, and dozens of other brands.

Brave Pick: This week's Brave Pick of the Week is Avalanche. Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Crypto Marketing: Risks, Regulations and Major Opportunities Nov 08, 2021

Show notes

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he's found to be the best performing channels.

In this episode we also discuss:

How crypto marketing differs from digital advertising and promotions in other industries
What rules to keep in mind when marketing on channels like Google and Facebook
Best practices when buying media to reach the crypto market

Guest Bio: Shiran Herzberg is the Head of Media at eToro, where he's worked for the last 10 years, leading the media buying and performance team, along with helping with eToro's brand marketing.

Brave Pick: This week's Brave Pick of the Week is Columbia Sportswear. Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Celebrity Partnerships and the Big Risks That Paid Off Nov 01, 2021

Show notes

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian's bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he's challenging large and established brands in the competitive CPG market. In this episode we also discuss:

Successfully pitching Whoopi Goldberg to gain a celebrity endorsement and partnership on a new social marketing campaign
Examples of the death life message and how scare tactics grab attention
Getting creative with on-site activations and experiential marketing campaigns
Ian's process for developing the brand voice for his clients by ensuring the brand doesn't just check boxes, but actually resonates

Guest Bio:

Ian Wishingrad is the Co-Founder of Three Wishes Cereal, Founder of branding and advertising agency BigEyedWish and host of "I'm with the Brand" on ADWEEK. Before creating Three Wishes, Ian was an "ad man" building his agency working on clients like AT&T, DIAGEO, and Nestle and many more.

After the birth of his son, Ellis, he and his wife / business partner Margaret, were on a mission to feed him wholesome food, which sprang the beginnings of Three Wishes. Their passion and experience positions them perfectly to turn Three Wishes into the next big cereal brand.

Brave Pick: This week's Brave Pick of the Week is Crocs. Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Using Marketing Metrics That Actually Matter Oct 25, 2021

Show notes

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.

In this episode we also discuss:

How Crunchbase approached changing the pricing and packaging of their products
The consumerization of IT and making user experiences more delightful
Strategies for optimizing the full funnel and reducing opportunity gaps when advertising
Ways the future of work is impacting job opportunities and mobilization of talent

Guest Bio: Shanee Ben-Zur is the Head of Marketing & Growth at Crunchbase, where she leads the teams that shape the Crunchbase brand, acquire new customers, and retain users. With 14 years of B2C and B2B experience at startups and public companies, she understands how to bring the best elements of consumer marketing to the enterprise.

Brave Pick: This week's Brave Pick of the Week is Crypto.com. Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

How AngelList Creates an Experimental Culture That Rewards Curiosity Oct 18, 2021

Show notes

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.

In this episode we also discuss:

How the shift from live events to online events really made brands focus on the content
The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users
Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact
Creating trust in highly regulated industries by respecting user privacy

Guest Bio:

Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son.

Brave Pick: This week's Brave Pick of the Week is Yubico . Check out their website here.

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About this Show:

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Introducing The Brave Marketer Podcast Season 3 - Challenger Brands Oct 11, 2021

Show notes

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season we're shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today's most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies. Brave Software is at the forefront of a new online privacy frontier and has a unique insight into the future of marketing and advertising in a cookieless world. Co-founded by Brendan Eich who wrote Javascript in 1995 and was the co-founder of Mozilla Firefox, Brave is The Privacy browser with the first global digital ads platform built specifically for privacy. Learn more at: https://brave.com/thebravemarketer

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