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    Business

    The Boss Mom Podcast

    Motherhood and business aren’t meant to be done alone. The Boss Mom Podcast isn’t just a collection of conversations—it’s your decision support, your permission slip, your place to laugh, cry, and connect.

    Hosted by Dana Malstaff, founder of Boss Mom LLC, this is your new home base, where you’ll find mom-centric business advice, the raw truth about being a mom with big dreams, and a ton of hope and proof that you can reach all of your goals.

    No matter what stage of motherhood or business you’re in, we’re here for all of it. From big decisions to little wins, we’ve got your back. Think of us as your biggest advocate, helping you build the business and life you love, one episode at a time.

    Advertise
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    • Spotify

    Latest Episodes:
    Entrepreneurship Can Change Lives & Make the World a Better Place w/Derricka Traylor Jan 28, 2021
    Show notes

    When we're caught up in the hustle and bustle of running our businesses, it's easy to lose sight of the impact we're making on our clients. However, sometimes even the smallest service we provide can make all the difference in someone else's life.

    As business owners, we have the potential to transform our clients' lives, from how they get things done, to how they feel about themselves. Wouldn't it be great to tap into that power and use it for good?

    How can we channel our energies into creating something that truly makes a difference in our clients' lives, so they can shine a little brighter in their own world and pay it forward?

    In this episode, Co-CEO and Master Cosmetologist at Transformations Beauty Studio, Derricka Traylor shares how she's built a hair salon that goes beyond offering a service.

    Three Things You'll Learn in This Episode

    • How to use our businesses to create safe spaces for women: Creating an environment where women can share their stories, catch up with friends and truly unwind does more good than we sometimes realize. Make a point of building genuine relationships with clients so they feel comfortable in the space.
    • The key to connecting with clients on a deeper level: It's one thing to listen to clients when they're talking, it's another to remember small details and check in with them a couple weeks down the line. Get invested in their lives and show them their stories are worthy of attention and love.
    • How to unwind in times of trauma: We all go through difficult periods, and the key to surviving them lies in relaxing activities. This could be reading, catching up with a friend, or even going to the salon, but the most important thing is to find what works for us.

    Guest Bio-

    A woman with exceptional strength, especially one who successfully manages a home, brings up children, and has a full-time job is identified as Superwoman. Derricka Traylor is Superwoman without a cape. Born and raised in Atlanta, GA Derricka is the Co-CEO and Master Cosmetologist at Transformations Beauty Studio. Not only does she run a successful salon with her twin sister Erricka Traylor, but she is also a proud mom to two amazing boys and a wife of eight years.

    From a young age, Derricka has had a passion for the beauty industry. She was introduced to cosmetology as a child, washing hair in her grandfather's salon. In 2010 she pursued her dreams of becoming a Master Cosmetologist and obtained her license. However, in 2015, her life took a turn for the worse. Derricka, her husband at the time, and young son experienced a home invasion, leaving her husband learning to walk again and leaving their family to rebuild from nothing. Being left with trauma and much confusion, Derricka began to lose herself. From that day forward she realized how important it was to have multiple streams of income and a place women could let go, rebuild, and transform from traumatic moments in their life.

    When she's not doing the hair of your favorite celebrities, she's reading, traveling, and spending time with her friends and family. Being big on family and generational wealth, Derricka is seeking to have multiple rental properties to pass down to her kids. Pushing her philanthropy effort, she plans on developing an organization to empower and encourage people. As she continues to grow in her career, she plans to expand TBS with her sister and open a beauty school.

    To find out more, go to:

    https://transformationsbeautystudio.com/ https://www.instagram.com/transformationsbeautystudio/

    https://www.instagram.com/transformedbyderricka/


    Building a Better Mother-Daughter Relationship & Empowering the Next Generation of Women w/Dr. Michelle Deering Jan 21, 2021
    Show notes

    Having strong relationships with our children is something all mothers aspire to, but in the case of girl moms, it may be even more important than we realize. That's because when raising daughters, we have an opportunity to empower the future generation of women.

    As Boss Moms, many of us are motivated by the thought of using our businesses to uplift other women, but sometimes shifting our focus to creating a strong foundation for our own daughters can make an even bigger impact.

    That being said, girl moms often struggle to draw the line between creating 'mini-me's' and allowing our daughters to become the best versions of themselves.

    How do we find the balance between guiding them to great things and giving them the space to decide who they are? How do we become parents to daughters who thrive in their own right?

    Is it possible to do all that when we're dealing with baggage of our own?

    In this episode, host of the Mother Daughter Connections™ Podcast, Dr. Michelle Deering shares how to build stronger, more empowering relationships with our daughters.

    Three Things You'll Learn in This Episode

    • The key to healthier communication with our children: Understanding is vital for real conversations with our kids. When disagreements arise, we have to be mindful of where they're at and what they're going through, and then tailor our responses to that.
    • Why moving forward requires reflection: We can't fix anything without facing it first. By taking a deep look into what's going on in our own lives, we'll be able to better understand why certain words, actions, and behaviors trigger us
    • How to unearth our personal issues when we aren't aware of them: Self-reflection is often easier said than done, and more so when we aren't aware of what's holding us back. Sometimes it's helpful to have someone else point those things out to us, whether that person be a friend, family member, or a therapist.

    Guest Bio-

    Dr. Michelle Deering believes that every mother and daughter should have a thriving and loving relationship. This refreshing approach has made her a sought-after speaker, online educator, and consultant.

    Before running her consulting business, Michelle served as a licensed clinical and sport psychologist at a BIG 10 University, Fortune 500 corporate trainer, and higher education professional. Nowadays, you'll find her speaking at conferences, training for her next Reebok Spartan Sprint Race, and practicing rudiments on her drum kit — all while coaching, serving clients, and recording her hit podcast, The Mom Stops Here™/Mother Daughter Connections™. Michelle is the author of What Mothers Never Tell Their Daughters: 5 Keys to Building Trust, Restoring Connection, & Strengthening Relationships.

    To find out more, go to:

    http://www.CurativeConnections.com

    To connect with Michelle on social media, go to:

    https://www.instagram.com/motherdaughterconnections/

    https://www.facebook.com/groups/TheMomStopsHere/

    https://bit.ly/DrDeeringLinkedIn

    Listen to Michelle's podcast at:

    TheMomStopsHere™ Episode 2: Personal Downtime (https://apple.co/3bePyyO)

    And subscribe at http://bit.ly/themomstopsherewebsite or https://www.curativeconnections.com/mother-daughter-connections-pod/

    Get her book at:

    https://www.amazon.com/What-Mothers-Never-Their-Daughters-ebook/dp/B07CFPHZZ4/ref=sr_1_1?dchild=1&keywords=What+Mothers+Never+Tell+Their+Daughters%3A+5+Keys+to+Building+Trust%2C+Restoring+Connection%2C+%26+Strengthening+Relationships&qid=1609942117&s=digital-text&sr=1-1

    For the FREE PDF on Lessening Arguments With Your Daughter mentioned in this episode, go to bit.ly/lessarguments

    And for the FREE TLMR® Tip Sheet PDF, go to:

    https://bit.ly/tlmrtipsheet


    The Key to Finding Joy in Every Moment w/Pauline Victoria Jan 14, 2021
    Show notes

    Running a business while being a mom isn't always easy, and the events of last year only added to the challenges. However, there is something to be grateful for every day, and sometimes we just need a shift in perspective to see it.

    Finding the ray of sunshine in any situation isn't always easy, but it's possible if we're willing to look past the obstacles we're faced with.

    How can we find joy each day, no matter what life throws our way? What can we do to remind ourselves that we are enough as we are, and channel that energy into everything we do?

    In this episode, host of The Small Victories Podcast and founder of One Leg Up Productions, Pauline Victoria shares how she finds happiness each day as a woman born without limbs.

    3 Things You'll Learn in This Episode

    • How to stop letting hard times get us down: Most entrepreneurs can relate to super high highs and devastating low lows. While no one wants to hit a low point, it's important to remember that the most growth comes from the hard times.
    • Why we need to stop trying to do it all on our own: Over the past couple of years, it's become a badge of honor to say we do everything on our own… but the truth is no one enjoys doing everything, and no one is good at juggling it all. Have the right people on hand and know when to ask for help.
    • How to overcome rejection: The two things that keep us from going after our dreams are judgment and feelings of unworthiness. Combat the first by remembering that people's reactions to our products, businesses, and even ourselves are a reflection of them, not us.

    Guest Bio-

    Pauline Victoria is a Thought Leader offering transformational perspectives based on her experiences as a woman born without limbs. She is the founder of One Leg Up Productions, hosts The Small Victories Podcast, and coaches emerging entrepreneurs through her Made for More Facebook Group. With a "can do" attitude, she inspires people to have a "no excuses" approach to life.

    To find out more, go to:

    https://www.facebook.com/groups/madeformoreimpactandincome

    https://www.facebook.com/onelegupproductionsllc

    https://www.facebook.com/paulinevictoriallc

    https://www.instagram.com/onelegupproductions/

    https://www.youtube.com/channel/UC1LexyRvhmrDQWowhbdjiVQ?view_as=subscriber

    About the event mentioned in this episode:

    The Entrepreneurial Rollercoaster Tour is a free virtual event kicking off January 25, 2021 where 10 leadership experts and successful entrepreneurs will come together to share the mindset and business strategies that helped them get on and stay on the ride to success. To access your free pass to this powerful lineup, please get registered at https://paulinevictoria.aweb.page/p/bdb6996b-26d4-444d-b269-c8a981517380

    Or boss-mom.com/rollercoaster


    Learning Through Listening: How to Create Better Course Outcomes With Private Podcasting w/Carla White Jan 07, 2021
    Show notes

    We all want to have great businesses that make money, solve problems, and help people to get results.

    As e-learning continues to boom, it's become more critical to have tools that allow people to learn on their mobile devices. More and more people want to learn on-the-go and in podcast format.

    The more spaces we can create that make education easy, the more we can cut through the challenges of getting people to use and implement our content.

    My guest today is a Boss Mom who built an audio platform that allows course creators to turn their content into private podcasts. How does the platform work, and how can it help people get better results from our courses?

    In this episode, entrepreneur and founder of Hiro.fm, Carla White shares the power of learning through listening, and why the future of e-learning is on our phones.

    3 Things You'll Learn in This Episode

    • Why e-learning still has so much opportunity and room to grow: E-learning is a multi-billion dollar industry, but it hasn't really changed much since its inception. Much of e-learning is still tethered to computers, which makes it hard for us to learn on-the-go. Hiro.fm allows course creators to upload their content in podcast form, allowing people to listen and learn on-the-move.
    • How to meet the demand of today's e-learning students: People want relevant, on-demand content that solves specific problems. They want targeted educational information that is dispensed through a channel that makes internalizing and implementing it easier.
    • How to publish content that matches how we learn: There are 3 levels of education, listening, learning, and implementation. When e-learning is tethered to a computer, a lot of people are only able to listen, they don't have the time or the space to implement it. The people who find the most success in our programs are the ones who can actively listen to things over and over. If we can allow people to learn on-the-go, while they're making dinner, driving their kids around, or working out, we can give them more space to internalize and implement.

    Guest Bio:

    Carla is an entrepreneur and creator of the apps Gratitude and Hiro.fm. After getting an MBA, working at the Pentagon, and learning how to speak multiple languages, Carla White found herself living out of her car and eating leftovers off of people's plates. She went from having $47 in her pocket to flying first class around the world through "power rituals". Carla became the first woman to launch an iPhone app and now Hiro.fm. She has helped countless people transform their lives via her apps, public speaking, newsletters, seminars, and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC, NYTimes, and countless other publications, and continues to grow in popularity around the globe. Due to popular demand, she launched the podcast Radical Shift, aligning neuroscience with ancient wisdom in a way that has never been done before.

    To learn more and to sign up, visit https://hiro.fm/.


    Two Actions That Will Help You Get What You Want in 2021 Dec 31, 2020
    Show notes

    Last week I talked about the 3 areas we need to think about as we visualize what we want in the future.

    Those emotional, environmental, and financial goals form a baseline and a scaffolding for what we have to prioritize.

    In order to commit to the activities that get us what we want, we have to get clear on the opportunities we should seize and what we need to let go of. If we try to leverage too many things, we risk diluting our effectiveness.

    In this episode, I share the two things that will help you commit to and stick with what you want to accomplish.

    3 Things You'll Learn in This Episode

    • Every single day presents opportunities. A New Year isn't what triggers renewal or a commitment to our goals. It's a mental choice we have to make, and we can make it at any time of the year.
    • Saying no to things is a learned skill, it takes practice and courage to get comfortable with it. Practice saying no out loud to overcome the fear and discomfort you might have around saying it to other people.
    • No matter how strong your commitment to a goal is, distractions, setbacks, and unpredictable moments are inevitable. Accept that you'll need mental, emotional, and personal space, and plan for it.

    One Way to Get Motivated Before the New Year Dec 24, 2020
    Show notes

    The holidays are a time to celebrate family, love, connection, and giving. They are also the time we start thinking about what we want in the new year.

    As we reflect on our lives, our businesses, and what we want to accomplish, how do we do so with hope and motivation? How can we overcome fear and uncertainty and plan for the future with excitement?

    In this episode, I share how we can get motivated through a 3-step visualization process, and why it's so valuable.

    3 Things You'll Learn in This Episode

    • When we visualize where we want to be this time next year, it gives us motivation and inspiration. We're able to turn the things we want to achieve into beacons of hope, rather than things to worry about.
    • Focusing on both the financial state we want and creating an environment that serves us will help us gain clarity on the changes we need to make.
    • When we think of what we want to accomplish in the future, that's when fear, uncertainty, and overwhelm will inevitably creep in. Remember that getting what we want is something we control with the action we take every single day.

    How to Beat Burnout & Build the Skill of Healthy Rest w/Deanna Mason Dec 17, 2020
    Show notes

    Most Boss Moms can relate to feeling like we're doing too much, and that's because while we're giving our all to our businesses, we're not paying enough attention to our own wellbeing. As a result, we're running on empty tanks, and that's completely unsustainable.

    Prioritizing our businesses may reap amazing financial rewards, but success is about more than making money. If we're feeling depleted constantly, we need to change how we approach rest and relaxation.

    What can we do to fill our own cups and start each day feeling refreshed, rather than burnt out? How do we start working from a place of rest while still running a booming business?

    In this episode, founder of Refreshed Moms, Deanna Mason shares how we can rest our way to success.

    3 Things You'll Learn in This Episode

    • The importance of taking the right approach to rest: It's not always easy forecasting the cost of making our dreams a reality, and that's why so many of us run out of steam. We have to learn how to rhythm in and out of healthy rest approaches that don't require us to step out of our businesses to feel refreshed.
    • Why relaxation is vital for a thriving business: Learning how to run a successful business is great, but without the energy to implement the strategies, we'll never sustain it. We have to learn how to work from a place of rest, rather than needing to rest from our work.
    • How taking time for self-care impacts every area of our lives: When we make room to pour into ourselves, it's easier to pour into our businesses and families. It all starts with filling our own cups first.

    Guest Bio-

    Deanna Mason founded Refreshed Moms in 2018, right after spending 3 years on a business "hiatus." That's because, after running a non-profit and magazine publishing company for 8 years, she had totally burned out. She had spent years running her business her way, striving for her definition of success and doing way too much. She knew that in order for things to be different this time around, she had to do things differently.

    Deanna is a firm believer that running a business is not just about sales and income. If you allow yourself, you can learn all of the marketing skills needed to get your magic to the people God has called you to. But, you also have to make sure you're taking care of other vital priorities, such as your faith, self-care, emotional wellness, and being present for the people you love. Without this, no matter how much money you make, it won't be sustainable.

    And there is no way she could do any of this well without her consistent connection with God.

    Now, as she journeys with God in her work, she allows Him to guide her tasks, projects, and creativity, which helps her eliminate the noise, remove the mental clutter, and focus on the things that matter the most. In doing so, He has faithfully kept her profitable and growing, and she relies completely on Him as He helps her support her community in doing the same thing.

    To find out more, head to:

    https://deannamason.com/

    https://deannamason.com/prayerroom/

    https://podcasts.apple.com/us/podcast/the-refreshed-moms-podcast/id1456188945

    http://deannamason.com/refreshedmomsgroup

    https://www.instagram.com/refreshedmoms/?hl=en


    A Beginner's Guide to Judgment-Free Baby Sleep Support w/Jessica Miller Dec 10, 2020
    Show notes

    Most new moms have been at the receiving end of sleep 'training' advice at some point. While it's easy to feel guilted into taking advice from others, when it comes to our babies' wellbeing, we have to give ourselves permission to listen to our own intuition.

    The only thing is, many of us don't know what our options are. Aside from the more traditional sleep techniques, what are our alternatives?

    What is the psychology behind how our babies sleep and how can we use it to find the best solution for their needs?

    In this episode, founder of The Postnatal Afterglow Centre, Jessica Miller shares how to stop giving into judgment from other parents and find the best sleep solutions for our little ones.

    As a parent, you should never feel forced or shamed into walking down a path that doesn't work for you. -Jessica Miller

    3 Things You'll Learn in This Episode

    • How to remove the pressure of sleep 'training': Just like digestion, sleep is a physiological skill and we'll never 'teach' our babies to do it. All we can do is give them what they need to sleep, and it will happen.
    • Why it's so important to learn about other parenting methods: Whether we're dealing with potty training or sleep support, none of us should ever feel like we're being pushed down a path that doesn't work for us. Traditional sleep 'training' methods might work for some parents, but not for others, so it's important to find the best solutions for ourselves and our babies.
    • The key to helping your baby fall asleep: For the first year of a baby's life, their primary need is to be in the sensation of their primary giver. Hearing our voices, feeling our touch, and even smelling us all contribute to helping our babies feel safe enough to fall asleep.

    Guest Bio-

    Jessica Miller is the founder of The Postnatal Afterglow Centre. Driven to start the venture after her own experience with exhaustion as a new mom, Jessica has learned first hand that much of the advice we're given as parents is not only outdated, but undermines the relationships we have with our children. Today, she is a firm believer that every parent should have the opportunity to choose something that works for them, and uses her platform to provide specialized infant care and support for parents wanting to try connection-based cry, fuss, and sleep solutions.

    To find out more and to get the myth-busting resource about parenting mentioned in this episode, go to:

    https://www.facebook.com/groups/themamabearpostnatalwellnesscollective

    Or email Jessica at jessica@theafterglowcentre.com

    And to find out more about The Afterglow Dreamers Sleep System, a 6-week self-paced sleep program for parents with children 0-18 months looking for an alternative to forced separation sleep practices, go to:

    https://jessicaheathermiller.click/afterglow-dreamers-sleep-system-1


    The Simple Business System That Can Make You a Millionaire With One Product w/Haley Burkhead Dec 03, 2020
    Show notes

    As Boss Moms, our lives are complex and unpredictable, and the last thing we need is a business built on live launches. The endless cycle of opt-in content, launch PTSD, and complicated marketing strategies only creates chaos, and it doesn't work for us or our families.

    If we want our businesses to align with our lives, we have to run simple, evergreen marketing systems.

    I'm passionate about running simple businesses and I'm excited because my guest, Haley Burkhead shares the same passion. She is a sales psychology specialist and the creator of the Recurring Profit system.

    She has scaled her earnings to $1 million with one course, and now she's helping other women launch simple, evergreen recurring profit businesses. Since we've shut down The Boss Mom Academy, I'm recommending Haley's course because I love what she's doing.

    What are the key parts of Haley's system for scaling to $1 million with a single course or membership site? How can we attach real numbers to our business dreams so they feel more attainable? Why does evergreen benefit both us and the people who buy our products?

    In this episode, Haley Burkhead shares how she helps entrepreneurs build simple, profitable businesses, and the things we need to put in place to make it happen.

    Things You'll Learn in This Episode

    • Why live launches create stressful, draining businesses: Boss Moms can't run businesses based on live launches. It conflicts with the complexities of our lives and the unpredictability of family schedules. What we need is a simple business supported by an evergreen strategy, which allows us to grow by marketing and honing one product, instead of constantly launching new products.
    • Why evergreen nurtures people the right way: Live launches require people to make a buying decision on our timeline, evergreen allows them to buy on their own time. By nurturing them, we allow them to feel comfortable and build trust so they can buy when they are ready. It sets our students up to get our intended results and reduces the likelihood of buyer's remorse.
    • How to turn our dreams into real, attainable goals: When we come up with a goal of how much money we want to earn from our programs, it can feel really overwhelming and unattainable. However, if we attach real numbers to the dream, we can figure out how many leads we need to generate according to our conversion rate to make the money we want. When we break it down, it feels more attainable and possible.
    • The power of an "Easy Yes" Webinar: An effective webinar is not about selling or scaring them into buying. It's about taking someone who is the perfect person for your program and nurturing them so they make a decision for themselves. A good webinar doesn't try to convince, it leads and empowers.

    Guest Bio-

    Haley Burkhead is the creator of Recurring Profit and the host of the Hey Haley Podcast. She specializes in using sales psychology to help entrepreneurs scale to their first 1 million dollars with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that didn't rely on Facebook ads, a big warm audience, or live launching to attract leads. Her approach now helps thousands of entrepreneurs normalize and achieve big numbers for their business!

    Recurring Profit is Haley's signature program that's designed to help entrepreneurs create 10k evergreen months with a course or membership.

    For more on Haley's program and to see her webinar, visit https://boss-mom.com/profit.


    The Ultimate Black Friday Guide for Boss Moms w/Jill Gilbert Nov 26, 2020
    Show notes

    Black Friday is upon us, giving us the opportunity to spoil our loved ones (and ourselves!) without breaking the bank. With everything from anti-aging skincare to high-tech gadgets on sale, now is the time to get a headstart on the holidays.

    With so many products out there, sorting through the options can get overwhelming quickly. How can we be sure we're getting the very best of what's available?

    As Boss Moms, we're busy as is, so wouldn't it be great to have an expert pointing us in the right direction?

    In this episode, Founder of Wicked Awesome You, Jill Gilbert shares her top picks from this year's curated Black Friday Gift Guide.

    3 Things You'll Learn in This Episode

    • How to shop for gifts that prioritize our health: Tools like thermometers may have been deemed boring in the past, but in 2020 they've become essential. This Black Friday, look for gadgets that keep loved ones safe.
    • Why skincare masks are always a winner: At-home masks are a great way to indulge when we can't get to a spa, and that makes them a great choice for the busy moms in our lives. The great thing is, masks aren't limited to our faces anymore, and with options like foot masks we can make sure our loved ones feel truly pampered from head to toe, all from the comfort of their own homes.
    • The gifts that help our loved ones stay on track with their goals: Going into the new year, we all want to build better habits, and luckily there are gifting options that make that possible. Health-related gifts like high-tech water bottles and brain-sensing headbands that improve our meditation practices are a fun way to help our friends and family achieve their goals for 2021.

    Guest Bio-

    Jill Gilbert is the Founder of Wicked Awesome You, a platform dedicated to helping accomplished women in the 40-50 something age range map out the next chapters of their journeys. She is also the host of the Anti-Aging Uncensored Podcast, and author of the Wicked, Ageless, and Doing Epic Sh*t eBook. Jill is also a breakthrough industry conference curator, and over the last decade she's produced Digital Health Summit at CES, Sleep Tech, Baby Tech, and Beauty Tech showcases.

    To find out more, go to:

    https://www.linkedin.com/in/jillrgilbert

    https://www.wickedawesomeyou.com/about-1

    And to access the amazing holiday gift guide mentioned in this episode, go to:

    https://www.wickedawesomeyou.com/giftguide

    Products mentioned in this episode:

    Withings Smart Temporal Thermometer- https://www.withings.com/eu/en/thermo

    Comper Smart Forehead Thermometer- https://www.amazon.com/Comper-600748082711-Smart-Forehead-Thermometer/dp/B06XKR28GY

    Patchology PoshPeel™ Pedi Cure- https://www.patchology.com/collections/poshpeel-pedicure

    Peach and Lily Super Reboot Resurfacing Mask- https://www.peachandlily.com/products/super-reboot-resurfacing-mask

    Summer Fridays Overtime Mask- https://summerfridays.com/products/overtime-mask2

    Muse S Brain Sensing Headband- https://choosemuse.com/muse-s/

    Hidrate Spark 3 Smart Water Bottle- https://hidratespark.com/products/black-hidrate-spark-3


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