The Big Shift: The Business of Making a Difference

Latest Episodes:

Jerry Seinfeld's Greatest Business Lesson | Ep. 33 Jun 08, 2015

Show notes

A few years back, at a small comedy club in Oakland, a young comic, Brad Isaac, found himself face to face with the brilliant Jerry Seinfeld. Not wanting to miss the opportunity of a lifetime, the young comic asked Jerry, “What tips do you have for me so that I can be successful as a professional comedian?” His answer blew me away…

In this episode, I’m going to share with you the simple, straightforward advice that Jerry gave this young comic. And it’s something so simple you can use it starting today.

I’m breaking down how you can follow Jerry’s awesome tip to help you create a thriving, successful business.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

What Every Heart-Centered Entrepreneur Needs to Know About the New Economy | Ep. 32 Jun 05, 2015

Show notes

In a recent documentary, Living on One Dollar, two filmmakers picked numbers out of a hat to decide how much money they would live on each day. Sometimes they picked $9 and sometimes they picked $0.

This dollar-a-day concept formed the basis of what life was like before the Industrial Revolution. The workforce had zero job security. Most of the time laborers did not know if they could feed their families from one day to the next.

The economy and people’s prospects really changed in the 2oth century. We had job security, health benefits and pension plans. But those days are quickly evaporating in the 21st century.

What does this mean for entrepreneurship going forward?

Today we’ll talk about how to prepare for the changes in the decades to come and exactly what you can do to make sure you don’t get stuck in a time warp. You’ll even get to hear me tell you my funniest, most embarrassing story ever. You won’t believe what happened to me and how I was forced way beyond my comfort zone in one second flat.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Danny Iny on Email Marketing, Partnerships & Delivering Happiness | Ep. 31 Jun 03, 2015

Show notes

You have this great idea for a new offering. You think it’s awesome. THIS is going to help lots of people. You can’t wait to get it out into the world. Not so fast.

Today’s podversation guest is Danny Iny, who is going to clear the air on what it really takes to create a successful product/program launch. This is an exclusive behind-the-scenes report on how he generated revenue before his product was officially released.

In this episode, we got deep into all things sales and marketing. Danny even shares his best ideas on how to makes sure your audience opens and reads your emails.

Don’t miss Danny’s insights… I loved ’em and so will you.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

What It Takes To Get Noticed In a Noisy World | Ep. 30 Jun 01, 2015

Show notes

Have you ever seen a purple cow? In Seth Godin’s book – The Purple Cow – he writes about seeing brown cow after brown cow through a train window in the Italian countryside, until…

Yes – A PURPLE COW. Now that was noticeable. That was remarkable.

I recently celebrated a birthday and got a lot of “Happy Birthdays” on Facebook. You know what I’m talking about…

But here’s the thing – I can only remember a couple of those messages.

So this got me thinking…

How should we be marketing ourselves to get noticed in this noisy world?

In this video, I’m going to tell you how my Facebook birthday helped me realize a little something about what it really takes to stand out and be seen in your crowded marketplace.

Let me know what you think…

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Is Self-Deception Hurting Your Business ? | Ep. 29 May 29, 2015

Show notes

Recently, Planet Money took their podcast to the gym. They asked a member there (a big beefy fitness type) how often he worked out.

“I’m here at least five times a week,” he told them. He gave the Planet Money people his membership card to prove it. And the results were surprising.

They discovered that he was actually only at the gym two times a week on average. That’s less than half of the time he thought he was spending sweating to the oldies. Numbers, as they say, don’t lie.

You might be doing the same thing with your “business work-outs.” Find out how you might be deceiving yourself and what you can do to stop it.

This is not an episode you want to miss.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

Michael Gerber On eMyth and What's Holding You Back | Ep. 28 May 27, 2015

Show notes

In a recent blog post, I shared my Top 7 most influential business books of all time. These are the must-reads for every single entrepreneur. Today’s podversation guest is the author of the most commented and most popular book on that list.

Michael Gerber published eMyth in 1995 and the world of entrepreneurship was never the same. I was super excited to finally have the opportunity to talk to a walking legend.

At 78 years old, Michael’s got all the fiery passion of a guy who has been walking the talk for decades. He shares with us his knowledge, experience and heart. He even broke down how he thinks it’s possible for innovators like Steve Jobs and Bill Gates to consistently deliver the goods.

Don’t miss exclusive access to one of the biggest names in business.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

The Myth of Free | Ep. 27 May 25, 2015

Show notes

People don’t value something they get for free. You have probably heard this saying. It sounds true, doesn’t it? But is it really? I decided to examine this…

In marketing your business, giving someone something for free that can later result in that person hiring you or buying from you certainly works.

In this episode of the Big Shift, I examine why this works and how you can make the Free Principle work even better for you.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

The Epidemic Ruining Businesses All Over the World | Ep. 26 May 22, 2015

Show notes

It’s practically impossible to create success when you are exhausted and overwhelmed. Then why does this seem to be one of the biggest epidemics plaguing the business world today?

In today’s live recording of the Big Shift Podcast, we take a look at how you can cure this #1 business ailment. We will even get some help from our live studio audience.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

From Broke to a Million $ Business in 18 Months with Jennifer McLean | Ep. 25 May 20, 2015

Show notes

One minute you’re working in corporate America, and the next you’re thinking about moving into your car just to survive. Just when today’s podversation guest, Jennifer McLean, was about to take the vow of poverty and become a healer, her whole world shifted.

She launched Healing with the Masters, grossed a million dollars in just 18 months and never looked back. Listen to how she transformed her belief that “healers can’t make money” into a dream-life leading a heart-centered money-making machine.

McLean also gets real about what it means to, um, get real. What tools does she use to stay authentic every day? And how can you get the influential people to promote you and what you do?

You’ll even hear an incredible story about The Secret’s Joe Vitale that just might drop your jaw.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

A Scientist's Guide For Business Success | Ep. 24 May 18, 2015

Show notes

Scientists don’t make mistakes. Instead, they learn from what works and what doesn’t so that they can uncover the right formula for success. Sometimes, their success takes days. But more often, it takes decades.

In this video, we’ll take a look at one of the most famous experiments turned success story. It’s a product you probably munch on every day. It’s not just an inspiring brand story, but a success story that has lasted for decades.

Then, I’ll tell you how one client used this advice (and so can you) to double the number of clients she worked with. So, put on your lab coat and don’t miss this episode on how you can bring abundance into your business and your life.

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

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