The Big Shift: The Business of Making a Difference

Latest Episodes:

[LIVE] What Every Business Owner Really Needs to Know | Ep. 73 Sep 30, 2015

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The majority of new entrepreneurs quit while they’re still in the early stages of building their business. I bet they wouldn’t quit if they truly understood what any skilled gardener knows about planting fruit trees.

Every fruit tree follows a natural trajectory to go from a vulnerable young plant to a majestic tree that reliably bears delicious fruit.

And it’s virtually the same trajectory that your business needs to follow to start bearing all the fruits you’re dreaming your business will provide for you.

In this episode, I’ll explain why a garden holds the secret to growing your business in a way that allows you to relax and trust the process.

Yes…I actually said RELAX while growing your business!

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Greatest Marketing Lesson Ever Told | Ep. 72 Sep 27, 2015

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In this episode we’re traveling from the Copenhagen zoo to the war torn streets of Syria. And it’s all to uncover the single most potent secret to creating killer marketing for your business.

Everyday, throughout the world, wars rage and natural disasters happen. But most of us barely notice.

Then we see a news story about a movie star checking into rehab, and we’re eager to hear all the sordid details.

Is that because we have twisted priorities?

No!

It’s because we have a uniquely human way of looking at the world that makes us perceive some huge events as uninteresting and some small events as riveting.

Once you understand precisely why we all do this, you’ll know how to create marketing that draws people to you in droves!

How to Build a Business that Doesn't Feel Like Work | Ep. 71 Sep 23, 2015

Show notes

When your business is a perfect reflection of your unique genius, you have no competition, you draw clients easily, and you feel fully alive. It doesn’t even seem like work because you’re getting paid just to be you. So how do you get there?

For a lot of people, it starts by listening to my podversation guest, Nancy Marmolejo.

Nancy is a genius at helping others identify their genius—that special spark inside you that allows you to build a business that feels practically effortless.

She can take you to that deepest place within that’s been waiting your entire life to share your gift with the world.

You’ll love her formula for cutting through all the noise so you can first hear the call of your own talents and then get the rest of the world to pay attention, too.

Ben Zander's Secret Formula For Success | Ep. 70 Sep 20, 2015

Show notes

Today I’m going to give you a blueprint for business success that’s unlike any other I’ve seen. It’s totally effective yet incredibly simple. And it all starts with how a pianist sits on his butt while playing.

One of my favorite people, the famous conductor, Ben Zander, is renown for his ability to transfer his passion for music and for life itself to others—especially children.

Ben discovered there’s a telltale sign when that passion has been absorbed, and you can see it most clearly in the way a pianist sits while playing.

That telltale sign also represents the perfect formula for succeeding in business beyond your wildest dreams.

This episode will show you why you can’t fall in love without getting off your butt and why that’s an awesome blueprint for your personal and professional happiness.

[LIVE] Why Attention is the New Currency (and How to Get It)| Ep. 69 Sep 16, 2015

Show notes

Your prospective clients have over a billion websites to look at, a game of Angry Birds in the palm of their hand, and hundreds of adorable cat videos to watch on YouTube. So how do YOU get their attention?

Thanks to the web and social media every entrepreneur has a platform for getting their message out to the world.

But the downside is that the playing field is so crowded, it’s harder than ever to actually get attention.

Attention is the new currency.

And here’s the big secret to getting it…

No matter what business you’re in, you have to be as captivating to your target audience as that YouTube sensation, the piano-playing cat.

In today’s episode you’ll discover how to grab the attention you deserve by thinking way outside the box… and letting your inner cat out of the bag.

How Artists and Athletes Are Smarter Than Entrepreneurs | Ep. 68 Sep 13, 2015

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Artists and athletes know something that entrepreneurs desperately need to discover…something that could make being in business much easier.

Have you ever stopped to think about how artists and athletes get good at what they do?

Okay, now how do entrepreneurs get good at what THEY do?

You probably had a very different answer.

That’s because business culture is based on myths that are hurting us all.

Today we’re going to bust those myths and borrow the methods that artists use to become masters, and athletes use to reach the top of their game.

Once you understand this, you’ll see the way to reach the top of your game, too.

[LIVE] How to Build a Business that Makes You Happy | Ep. 67 Sep 09, 2015

Show notes

Do you ever have days when being in business feels more like solitary confinement than the fulfillment of a dream? A lot of entrepreneurs do. Fortunately, drug-addicted rats can show you the solution.

If you don’t regularly feel a sense of community and joy in your business, then you’re probably neglecting the one critical element of your work that many entrepreneurs fail to consider.

And that could be inadvertently setting you up for burnout and maybe even failure.

Today we’ll explore the easy fix that will give a major boost to your long-term professional success and personal happiness—with a special shout out to the lab rats that made this discovery possible.

The REAL Truth About Making Money | Ep. 66 Sep 06, 2015

Show notes

When you have your own business, you’re liable to think about money a lot. But here’s the catch: Making money actually gets harder when you focus on it too much.

As a new entrepreneur, you might lose sleep over just making ends meet. Later, you might obsess about how to continually earn more.

It’s just so easy to fall into the trap of worrying about money all the time.

But money doesn’t get generated from worry. In fact, worry repels it.

Do you know what DOES attract money?

This episode will reveal how stopping the chase for the dollar turns your business (and your life) into pure gold.

How to Do More, Better, Faster (With Way Less Effort) | Ep. 65 Sep 02, 2015

Show notes

One simple principle has allowed me to accomplish in an hour what used to take me a whole day.

Most entrepreneurs feel like they have too much to do and too little time.

But what if the real issue is that you have too much time?

Today I’ll tell you how to set your workflow on warp speed but work less and get better results.

How to Overcome Your Fear of Being Visible | Ep. 64 Aug 30, 2015

Show notes

Building a business means constantly making yourself visible. But if you’re like most people, there’s a part of you that’s afraid of being seen. If that’s been stressing you out or filling you with doubt, here’s some relief!

When I started my business, I was shy and really just wanted to avoid attention. Being an entrepreneur seemed like something meant exclusively for extroverts, not for me.

These days, people who constantly see me everywhere want to know how I went from avoiding any attention to being absolutely OK to be seen.

They don’t want just the story. They want to know the EXACT steps I took.

So, today I’ll lay out three simple but powerful steps I discovered that moved me beyond my fear and broke my shyness barrier.

No matter how shy or self-conscious you are, you can use these same steps to build the confidence you need for your business soar!

Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54

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