The Big Shift: The Business of Making a Difference

Latest Episodes:

How to De-Stress Your Path to Success | Ep. 93 Dec 09, 2015

Show notes

Building your business triggers is an instinctual drive in you called the “survival response.” How well you understand it can determine what happens to your business, your health, and your happiness.

As an entrepreneur, a certain amount of stress is an unavoidable part of your journey.

But my guest today, Irene Lyon, says that burnout, anxiety, depression, and a host of other issues rampant among entrepreneurs are definitely NOT unavoidable.

They are the result of your survival response kicking up old emotional wounds (that practically every human being has), which are still lodged in your nervous system.

Today’s podversation is a crash course in releasing that energy-sucking stress so you can start showing up in your business and your life with more clarity and positive power than you ever thought possible!

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Where Does Your Ability to Succeed Come From? | Ep. 92 Dec 06, 2015

Show notes

Where does your ability to succeed in business come from? Most entrepreneurs are looking for it in exactly the wrong place. Are you?

Building a great business takes talent, knowledge, and confidence.

And when a lot of people hear that, they get discouraged.

They either feel like giving up…

Or, they madly hit the books, and maybe enroll in some business courses.

But both of these common reactions practically guarantee you WON’T succeed in business (if you ever even start).

There’s only one approach that virtually guarantees you WILL develop all the skills you need to reach your full potential as an entrepreneur.

You just have to forget everything you’ve come to believe about learning…

And try what I’m suggesting in today’s episode.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

How to Market Your Business in a Way You'll LOVE (and Your Clients Will Too) | Ep. 91 Dec 02, 2015

Show notes

Do you want to learn a game-changing, incredibly effective approach to marketing that you’ll actually enjoy?

As a heart-based entrepreneur, you probably find traditional approaches to promoting your business uncomfortable.

Those approaches can force you to communicate in ways that sometimes feel manipulative and self-serving…and you went into business determined not to be either of those things!

So you’ve gotta get to know my guest today, Michele PW, a copywriter extraordinaire with a whole new way to market that’s all about leading with your heart.

Tune in to discover how to make marketing your biz a rewarding opportunity to share your love and wisdom with the world!

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

How to Unleash Your Ultimate Potential | Ep. 90 Nov 29, 2015

Show notes

Your success in business largely depends on getting noticed by the world, right? Ironically, your joy in business, and your ability to reach your ultimate potential, rests in what you keep hidden.

You might not even realize that there are parts of yourself you hide.

When you recognize them and then consciously bring them into your business, you unlock the door for a more powerful and happier life than you’ve ever imagined.

But what exactly are you hiding?

Today, you’ll get the keys for finding out more about YOU, and unleashing your new self-knowledge to build a business that gives you a lifetime of fulfillment.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

[LIVE] Is Confidence Really a Predictor of Success? (Surprising Findings) | Ep. 89 Nov 25, 2015

Show notes

A lot of people think confidence is a great predictor of success as an entrepreneur. But confidence can also foreshadow spectacular failure. So when is confidence called for in business, and when is it a really bad idea?

We’re surrounded by images of cocky entrepreneurs boasting about all they’ve accomplished.

But the truth is, the greatest entrepreneurs know that sometimes confidence can be the biggest hindrance to lasting success.

Tune in to find out how allowing your confidence to come and go (at just the right times) paves the way for your success to remain constant.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Why Sex Sells and What You're Offering Doesn't | Ep. 88 Nov 22, 2015

Show notes

SEX has a never-ending power to sell practically anything, anywhere. And believe it or not, there’s a way to make what you’re selling just as alluring.

The expression “sex sells” is so common, it’s a cliché.

But it’s amazing how few entrepreneurs really delve into WHY sex sells.

In this episode, I’ll explore the exact reasons sex has such a pull on people’s hearts and minds. (Yes, there IS more to it than simple biology!)

You’re about to discover how to ignite your ideal clients’ irresistible urge to work with you.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

[LIVE] What To Do When Someone Asks You For A Discount | Ep. 87 Nov 18, 2015

Show notes

Do you get flustered when a potential client asks for a discount on your services? Here’s how to keep your cool, your price, AND your client.

Most entrepreneurs hate the “can I have a discount” question.

If you say yes to it, you can wind up seriously undervaluing your service.

If you say no, your potential new client might walk away.

Today I’ll explain how to deal with this question so that both you and your client feel like you’re getting a good deal.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Can Women Really Have It All? (And What About the Men?) | Ep. 86 Nov 15, 2015

Show notes

Can ANYONE really be completely fulfilled and successful in both business AND their personal life? Yes…and as a conscious business owner, YOU are perfectly positioned to realize this dream!

In this 24/7 world, more and more of us—women and men alike—are struggling to master both our work life and our home life.

If you are trying to climb the corporate ladder, then maybe certain sacrifices are unavoidable.

But if you are building your own heart-centered business, you don’t need to settle for less than you want in any area of your life.

This episode will show you why the time is right for you to go all in with having it all!

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

[LIVE] 2 Simple Things That Will Make Your Clients Eager to Pay Your Premium Fees | Ep. 85 Nov 11, 2015

Show notes

What would make your clients eager to pay you top dollars for your services? Actually, it’s just 2 simple things – these very things will also help you up your enjoyment and effectiveness as an entrepreneur.

You went into business to do great work for your clients and to make a great living.

And only when you’re achieving both of these goals, will both you and your clients be totally happy.

Today I’m going to lay out 2 time-tested things that are guaranteed to increase the perceived value of what you do AND improve the actual results you deliver for your clients.

Making a big promise, delivering a big result, and being well rewarded…this is about to become your delightful new reality.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

Why You Should Never Charge What You Are Worth | Ep. 84 Nov 08, 2015

Show notes

Have you ever been told to “charge what you are worth”? That might sound good, but the truth is, following that advice could seriously damage your business.

The concept of charging what you’re worth seems appealing at first.

It implies that you know your own value and you expect others to get it too.

But be careful, because tying your fees to the value of who you are is a recipe for disaster.

I’m going to show you how to avoid this huge mistake and all the heartache it can cause.

Today, you’ll find out what you SHOULD base your fees on—so your sense of your own value remains constant (and high) and your income steadily grows.

Sign up to be one of the first to receive a free copy of my new book - High End Package Manifesto: The Antidote To Under Charging & Under Earning. Get your copy here → http://bit.ly/1XxwC0K

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